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While there are probably quite a few ads that make us go, "How do they do that?" the question isn't answered often enough to be worth pursuing very far.
Adland, however, posed the question about an ad for Orange entitled Belonging. Oddly enough, it was answered. Sam Akesson of Fallon London confesses, "[Belonging] took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right. Basically it involves a lot of people running and jumping into holes..."
We were like WTF until Fallon elaborated with its own version of Making the Video. Way more interesting than anything P. Diddy does behind the scenes of his hitmakers, it probably could still have used a catfight or two. But how often do you get to see people jumping into holes? Not nearly enough.
Ask at Ad-Rag confides, "Belonging doesn't use any CGI. Instead they rely on running away, jumping into holes and the camera's blind spot. I think it's neat." We do too.
In fact, we think behind-the-scenes efforts like this are a great way of building intimacy between brands, audiences and even - yes - agencies. If it worked for Nick Lachey and Jessica Simpson, it can work for us too. Creative endeavours make fertile ground for screaming, crying and potential taboo trysts, yeah?
We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.
How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.
Now here's a spot that's so bad, so cheesy, so predictably poor in it's use of t double entendre, it's actually good. It's an Australian spot for Tite-Tie, a product that helps tie things down in tandem with rope. And yes, we know this isn't new. See it here on the Tite-Tie site or a director's cut here on YouTube.
Post Red Bull, peddling liquid energy is the thing to do, regardless of whether the drinks actually work. (Consider the oxymoronic nature of energy beers.) So how to make your carbonated Kool-Aid sell? With a Gremlins throwback, of course.
Digital Domain creates a quirky spot for Amp, an energy drink from Pepsi. A guy up late gets attacked by Lilliputian paper monstrosities composed of his reject pile. Eventually he mans up and fights back. Then he has some Amp and starts writing the payoff piece.
We don't get why the trashed oeuvres turn into gremlins and attack, but we guess it has to do with the adventurous unpredictable lifestyle Amp drinkers lead. Either that or Amp is a hallucinogen, which would arguably sell better than yet another taurine-and-ginseng potion. Pepsi, are you listening? People don't want more energy. They want 'shrooms.
OK, this looks like it really really hurts. But, it also looks really, really cool. Using stop motion pixilation, PES, working with Margeotes, Feritta Powell, created a spot for Sneax Shoes in which a guy rides a skateboard that's actually a person. It's just weird enough to be cool. Though we wonder just how many times that skateboard guy had to move an inch at a time so they could piece the whole thing together.
The Colorado department of Public Health & Environment has a new ad campaign out created by Denver's Cactus Marketing Communications and produced by Reginald Pike. While the campaign leaves the duty of informing people they shouldn't smoke in the first place to others, this campaign suggest the only way to prevent children from inhaling second hand smoke is to "step outside." All three scenarios which include the use of a fan, blowing smoke out of a car window and using aerosol spray are common, however stupid, methods smokers use to make them think their doing the right thing. Maybe this campaign will kick some of those idiots in the ass. And for fuck's sake, can you all stop throwing your cigarette butts out your car window? That's what the fucking ashtray is for, idiot! No one wants your smelly butt bouncing off their windshield.
Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.
We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.
OMG! According to the United States Alcohol Tobacco Tax and Trade Bureau, watching someone drinking a beer in a Japanese Asahi beer commercial may cause alcoholism in the States! Everyone, cover your eyes immediately before you succumb to the power of the almighty television commercial...in a language you can't even understand...in a commercial you will never see aired in America...because its a friggin Japanese commercial! Why doesn't the U.S. government just skip all this shit and force us right into the 1984-like world in which they really want us to live?
Overreact much? How about gone entirely insane. The government wants to take legal action against Red Sox pitcher Daisuke Matsuzaka who is seen in the Asahi ad consuming beer, a no-no in the States. While it's one thing to enforce the U.S. regulation of not showing the actual consumption of alcohol in advertisements, it's entirely another to foist that law on another country or a person who just happens to now live in the U.S. but made the commercial in another country under an entirely different jurisdiction.
If you like beat boxing, you'll like this new commercial from Nike where athletes' breathing takes on rhythmic form and becomes a creation unto itself. The ad was created by Wieden + Kennedy Shanghai and produced by HSI in Culver City, CA. Not much else to say other than watch.
Like the queen bee on the quad, some people just get off on making other people look lame in comparison. We're guessing that's how this spot for Vilara is supposed to encourage people to go there. Apparently Vilara is super-awesome because chavs (a slang term for working-class uneducated folk, according to handy Wikipedia) don't know where it is. And the website notes places only get It status when they're virtually unheard-of.
So why advertise for it? Who are they talking to exactly? Won't this in fact make chavs aware? Does that mean they stop being chavs? And what TV-watching demo will actually be relieved that the topless kissing chicks featured in the ad won't be at this dream spot?