Dali, Yes Dali, Sold Out to Cash In

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If you harbored the fantasy that master artists pre-dating Shepard Fairey and Andy Warhol never sold out to ad hype, be forewarned: your fantasy is just that.

Boing Boing points us to Dali himself pushing Lanvin chocolates, Veterano and - of all things - Alka-Seltzer.

The marketing minds behind brands like Red Bull and Apple can vouch for that legend goes a long way. Rumour has it Dali was stillborn, coming violently to life only after an uncle blew cigar smoke into his face.

After seeing the ads (which, because of or despite weird whimsy, are quite fascinating), you just may believe it.

by Angela Natividad    May-18-07    
Topic: Commercials



Kia Plays Musical Cars

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This Kia commercial has been out for a few weeks now but it's worth sharing for its pure fun and nod to the childhood game musical chairs. In the commercial, cars slowly drive in a circle around parking spots and when the music stops, well. you know what happens next. If this were an actual game and not a car commercial, you can be sure there'd be a whole lot more carnage than the beautifully choreographed ballet-style motion that makes this spot fun to watch.

by Steve Hall    May-18-07    
Topic: Commercials, Good



Bud Light Hangs With Beach Blanket Bimb...Uh...Beauty

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No sooner to we take beer marketers to task for foisting idiotically staged and sexually charged commercials, do we stumble upon these Cannonball Agency-created, Cutters-edited ads for Bud Light's Have Soome Fun With It Campaign. Oh sure, some might say these are just as idiotic and sexually charged as every other beer marketer's work but we'd disagree. There's just something intriguingly different about these ads that different enough to maintain interest. Feel free to disagree because we know some well. But you all know we love a good debate.

by Steve Hall    May-18-07    
Topic: Brands, Campaigns, Commercials, Good, Racy



Presidentti: the Coffee of Choice for Fairies, and Possibly Bjork

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We've never seen anyone push coffee quite like this before, and we have to admit we dig it, even if we're not on 'shrooms.

The magic was cultivated for Finland's Paulig Presidentti by Stardust Studios and Helsinski's SEK & GREY Oy. And bless their hearts, there's method to the madness. The notion was to convey a transcendent sensory experience while using the familiar Presidentti colour scheme and golden cup, which is something like a pimp goblet for caffeine.

The slogan translates, "from the best coffees in the world." Mm. They could have done more with that. We would have shot for something more along the lines of, "from the ashes of the fresh-risen phoenix."

by Angela Natividad    May-18-07    
Topic: Commercials, Good, Television



Kids Air Views on Global Warming for SOS

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Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.

It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:

"Humans aren't the main threat. the main threat is water vapour."

"The world will last forever, because God won't let us down."

Ain't that a relief.

by Angela Natividad    May-17-07    
Topic: Campaigns, Cause, Commercials, Trends and Culture, Video



Martial Arts Used to Higlight Malaria Awareness

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To call attention to the Malaria plight many Britons face as they travel abroad, the famed Lee and Dan created a martial arts-themed video that shows the importance of properly fighting off mosquitoes and points viewers to a site called Malaria Hot Spots providing malaria-related travel tips. It's one of the odder ways to call attention to Malaria but we aren't going to knock it.

by Steve Hall    May-17-07    
Topic: Commercials, Good



Silverjet Caters to Needs of Lesbian Mile High Club

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It's understandable women don't want to sit on a toilet seat covered with piss launched by men who can't aim properly so it makes sense an airline would eventually provide bathrooms for women only. That's exactly what Silverjet has done but it also leads us to believe they cater to only to lesbian mile high club members. Where's a poor straight girl to go?

by Steve Hall    May-15-07    
Topic: Commercials, Good



Miller Lite Is Not For Stupid People

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For some reason, Miller Lite thinks it's beer is only for smart people. Or at least that's what Crispin Porter + Bogusky wanted Miller Lite and the rest of us to think as we watch this recent commercial. We've all seen these idiots out and about and have always distanced ourselves from them. Nothing like being lumped together with a bunch of chanting idiots...especially when a beautiful bartender mistakenly thinks you're one of the buffoons.

by Steve Hall    May-15-07    
Topic: Brands, Commercials



Bruce Campbell Old Spice Ad Mocks Axe

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Hearing this rendition of Duran Duran's Hungry Like the Wolf as played by Bruce Campbell smarmy lounge act-style for Old Spice's Ahoy Body Spray makes the eighties seem like an era much more distant than the actual 20-25 years that have past would suggest. Surrounded by a bevy of beauties in front of a fire, Campbell, recently seen in an equally smarmy role in Spiderman 3, offers up his rendition of the Duran Duran hit which the girls seem to love. Or maybe it's the Old Spice Ahoy Body Spray they like as indicated by their Axe-style attraction to the man as he plays...or pretends to play. At one point during Campbell's serenade, his hands completely leave the keyboard while the smarm continues to ooze from the grand piano.

This campaign very wittily separates itself from Axe while, at the same time, mocks Axe's man-magnet approach to selling body spray. Even the Hungry Like the Wolf lyrics play into the joke. This is Campbell's second outing for Old Spice and it works. His first involved sitting around a fireplace dispensing advice with the same smarm displayed in the second outing.

This recent work was created by Wieden + Kennedy and directed by The Perlorian Brothers.

by Steve Hall    May-15-07    
Topic: Celebrity, Commercials, Good



Even Grown Ups Can Flirt Via Text Messaging

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Have you ever noticed that parents have this strange language they use when they talk to each other while in front of their children? From spelling words out to creating entirely new words to using odd hand signals and facial expressions in order to keep their kids in the dark about the conversation, it appears an entire language has been developed just for this situation. It seems Optimus has made use of this phenomenon to promote its text messaging. Check out the spot here. Watch well because the place it's hosted, Wi-FiTV appears to let an individual view only once before requiring registration...which, of course, you could do but who wants to deal with lengthy forms?

by Steve Hall    May-14-07    
Topic: Commercials, Good










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