TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."
In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.
While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor's degree program have to do with back to school ads? OK, OK, getting a bachelor's degree could be considered going to school) ), it's also a great list of some of the cleverest Back-to-School ads of the past several years.
So even if you don't really need an online bachelor's degree, check out the list. Our favorite is the Staples Alice Cooper ad.
Wait, what? What's that voice intoning this new Downy Infusions commercial? Yes. It's the man your man could smell like, Isaiah Mustafa. It seems Grey New York wanted in on the Isaiah Mustafa action when it sought talent for the ad. And in a nod to Wieden + Kennedy's Old Spice work, Mustafa ends the commercial, yes, on a horse.
AgencySpy reports Wieden + Kennedy "demanded" to be on set despite having no life-long ownership over Mustafa. Both Downy and Old Spice are P&G products so it would seem the powers that be over at the client aren't overly concerned. In fact, it may have been their idea.
We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.
Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo
Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.
This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.
This one is funny. Brilliant funny, actually. And so simple. And so relatable. While all of us may not have entered our parents bedroom while they were having sex, we've all had our encounters with various forms of embarrassment from time to time.
This new commercial for Ragu captures that awkward embarrassment a quirky way and runs with it. All to sell some pasta sauce.
David & Goliath have come up with a quick witted answer to the boring genre of lottery advertising. Granted, they still rely on the tried and true method of showing what sudden riches bring to a person but they've done it in such a way that it's quirky, fun and just strange enough to stray outside the norm. And we very much like outside the norm.
As the ad begins, we see a normal man walking down the street with his normal dog. But once he realizes he's won California's Strike It RIch, things change dramatically. And very quickly. And very strangely. There is so much rich detail within the last :20 of this commercial that you'll have to watch it several time to truly appreciate it.
Our favorite moment? Meeting the man's transformed dog, now called Cornelius and inventor of long division.
Crispin Porter + Bogusky is out with another 90's flashback for Old Navy. Having capitalized on Mayim Balik and Joey Lawrence, the agency has turned to the original 90210 alums Jason Priestly and Gabrielle Carteris for its latest outing. The spot is as quirky as ever with Priestly and Carteris posing as teachers in a color-fueled, robotically-enhanced school whre a "new girl" makes her debut.
Hey we like the spot but all these "retro" commercial do is make us feel old.
As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.