Call Him Stinky McStinkFace. While He Stares, Nut-Kick Him.

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Salty prose can only say so much. Sometimes you have to shuffle the cards a little, keep 'em guessing, pull out some mild-mannered nonsense dressed up like fighting words and observe: a bemused, uncertain audience becomes your oyster.

Because that's kind of what happened to us when we watched this Orbit ad.

Energy BBDO, Chicago put together The Affair to show even the most scuzz-tacular situation can be relegated back to sterility with Orbit gum.

We're itching to run outside and call somebody a Hoboken, just at random, while shaking a fist in righteous indignation. Throwing a shoe might be kind of awesome too, but we'll see where the feelings take us.

by Angela Natividad    May-14-07    
Topic: Brands, Commercials, Television



Nothing Encourages Pursuit of Happiness Like a French PSA

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We do love a good French PSA in the morning.

Shedwa pokes us in the direction of a couple of French AIDS awareness ads admonishing watchers to "live long enough to find happiness. Protect yourself." The message is typical but the ads certainly aren't (unless you're comparing them to this. Aren't the French awesome?).

See both versions below.

o "Baby Baby" (the straight one):


o "Sugar Baby Love" (the gay one):


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by Angela Natividad    May-14-07    
Topic: Best, Cause, Commercials, Online, Racy, Television



Smirnoff: It's Been a Long Trip, Baby

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Everybody loves a good dramatic epic. Smirnoff, thinking it has one, gives us this.

(If you're wondering what "this" is and are too lazy to click, it's called Signature and it's by JWT. Coming to a movie pre-roll near you.)

Is it really that serious, Diageo? Is it really?

by Angela Natividad    May-11-07    
Topic: Commercials, Television



Truth Campaign Stretches Truth Again

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OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.

We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.

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by Steve Hall    May-11-07    
Topic: Campaigns, Commercials, Opinion, Trends and Culture, Worst



Draft/FCB Celebrates Glorification of Bad Ass Mofo Stereotype

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George Parker has the inside dope on Draft/FCB's excitement for the recent account win and work it did for the new Electronic Arts game, Def Jam Icon, yet another "Yo mutha fucka, you fuck with me, I beat the shit out of your sorry ass" cultural stereotype that makes one particular segment of people look like pea-brained idiots with nothing better to do than self-genocide themselves out of existence. In support of that stellar accomplishment and lauding the agency's teamwork, Draft/FCB's three top dudes, Howard, Jonathon and Lawrence, in an internal memo, blather platitudes such as "tearing down geographical silos, tapping into cross-office expertise and growing our business" and "working together seamlessly in our new agency model...as a result of a global creative rumble." This is the genius it took win the account and promote a game who's sole purpose is to let kids idolize bad ass mutha fuckas as some class of hero? Eesh. Be careful what you attach your internal memos to.

by Steve Hall    May-11-07    
Topic: Agencies, Bad, Commercials, Opinion, Trends and Culture



Crest Puppets Share Smiles in Wood-Based Romance

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We are suckers for a good puppet show, and Crest puts this weakness to good use with a sentimental display of affection.

We once knew a guy who demonstrated his love for a woman by sharing his toothbrush. We thought that was icky. Somehow, though, when the Crest puppets share teeth it's just sort of cute.

Here's all the details from the production company, Hornet, Inc.

by Angela Natividad    May-10-07    
Topic: Brands, Commercials



Yes! DVR Users Finally Get Their Own Ads!

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If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.

Dubbed by Audi as the world's fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, "[this is] the first time that DVR technology will be used as media - they're so quick that they can only be understood by being rewound and slowed."

Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.

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by Angela Natividad    May-10-07    
Topic: Commercials, Good, Television



SWAT Lays Law Down on Puppets, Mountain Dew Absorbs the Shock

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Andrew at Puppetvision tells us it's against the law to perform puppet shows from windows in New York. Hrm.

Because somebody had to, BBDO New York did this off-colour Diet Mountain Dew spot in which the SWAT team executes a puppet bust.

Inadvertently sucked in, we felt pretty thrown (in a good way) when the shot zipped over to the green-suited guy holding the Mountain Dew. It was a little like how we felt when the Tanqueray appeared except it didn't take 10 fuckin' minutes.

by Angela Natividad    May- 9-07    
Topic: Commercials, Good, Television



Corona Shares History of Corona Beach

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When one thinks of beer, one doesn't usually think of island birthing itself from the sea 2 million years ago unless you're a beer advertiser that's already done a similar thing backwards or you're Corona who wants to illustrate how its Corona Beach was born. Debuting Sunday on CBS's Survivor Fiji finale, the spot, called Finishing Touch, was developed by Cramer-Krasselt and will begin with an erupting, undersea volcano and progress 2 million years into the future resulting in the pristine Corona Beach.

Following the initial airing, a 30-second version of the spot will air during programming including Late Show with David Letterman, Tonight Show with Jay Leno, Saturday Night Live and ESPN Sports Center over the course of the summer. It'll also be available online at www.coronagetaways.com on Monday, May 14...or right here on Adrants' Adgabber.

by Steve Hall    May- 9-07    
Topic: Commercials, Good



Crash Test Humans get Their Due in Finnish Seat Belt Ad

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In an intriguing role reversal, a world of crash test dummies wakes up, gets ready for work and begins the workday by launching crash test humans down a path toward an immobile cement wall. It's all part of a Finnish Ministry of Transport campaign created by Publicis Helsinki to combat "the growing attitude problem amongst youth" or the rise of increasingly belligerent idiots called teens. The campaign's goal is to get kids to wear their seat belts

The beginning is oddly reminiscent of Jim Carrey's The Truman Show but we're thinking the ending isn't violent enough. If adver-death is becoming the norm, we'd expect to see far more blood and guts from these sorts of "wear your seatbelt campaigns."

more »

by Steve Hall    May- 9-07    
Topic: Commercials, Good










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