For some reason, Miller Lite thinks it's beer is only for smart people. Or at least that's what Crispin Porter + Bogusky wanted Miller Lite and the rest of us to think as we watch this recent commercial. We've all seen these idiots out and about and have always distanced ourselves from them. Nothing like being lumped together with a bunch of chanting idiots...especially when a beautiful bartender mistakenly thinks you're one of the buffoons.
Hearing this rendition of Duran Duran's Hungry Like the Wolf as played by Bruce Campbell smarmy lounge act-style for Old Spice's Ahoy Body Spray makes the eighties seem like an era much more distant than the actual 20-25 years that have past would suggest. Surrounded by a bevy of beauties in front of a fire, Campbell, recently seen in an equally smarmy role in Spiderman 3, offers up his rendition of the Duran Duran hit which the girls seem to love. Or maybe it's the Old Spice Ahoy Body Spray they like as indicated by their Axe-style attraction to the man as he plays...or pretends to play. At one point during Campbell's serenade, his hands completely leave the keyboard while the smarm continues to ooze from the grand piano.
This campaign very wittily separates itself from Axe while, at the same time, mocks Axe's man-magnet approach to selling body spray. Even the Hungry Like the Wolf lyrics play into the joke. This is Campbell's second outing for Old Spice and it works. His first involved sitting around a fireplace dispensing advice with the same smarm displayed in the second outing.
This recent work was created by Wieden + Kennedy and directed by The Perlorian Brothers.
Have you ever noticed that parents have this strange language they use when they talk to each other while in front of their children? From spelling words out to creating entirely new words to using odd hand signals and facial expressions in order to keep their kids in the dark about the conversation, it appears an entire language has been developed just for this situation. It seems Optimus has made use of this phenomenon to promote its text messaging. Check out the spot here. Watch well because the place it's hosted, Wi-FiTV appears to let an individual view only once before requiring registration...which, of course, you could do but who wants to deal with lengthy forms?
Salty prose can only say so much. Sometimes you have to shuffle the cards a little, keep 'em guessing, pull out some mild-mannered nonsense dressed up like fighting words and observe: a bemused, uncertain audience becomes your oyster.
Because that's kind of what happened to us when we watched this Orbit ad.
Energy BBDO, Chicago put together The Affair to show even the most scuzz-tacular situation can be relegated back to sterility with Orbit gum.
We're itching to run outside and call somebody a Hoboken, just at random, while shaking a fist in righteous indignation. Throwing a shoe might be kind of awesome too, but we'll see where the feelings take us.
Everybody loves a good dramatic epic. Smirnoff, thinking it has one, gives us this.
(If you're wondering what "this" is and are too lazy to click, it's called Signature and it's by JWT. Coming to a movie pre-roll near you.)
Is it really that serious, Diageo? Is it really?
OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.
We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.
George Parker has the inside dope on Draft/FCB's excitement for the recent account win and work it did for the new Electronic Arts game, Def Jam Icon, yet another "Yo mutha fucka, you fuck with me, I beat the shit out of your sorry ass" cultural stereotype that makes one particular segment of people look like pea-brained idiots with nothing better to do than self-genocide themselves out of existence. In support of that stellar accomplishment and lauding the agency's teamwork, Draft/FCB's three top dudes, Howard, Jonathon and Lawrence, in an internal memo, blather platitudes such as "tearing down geographical silos, tapping into cross-office expertise and growing our business" and "working together seamlessly in our new agency model...as a result of a global creative rumble." This is the genius it took win the account and promote a game who's sole purpose is to let kids idolize bad ass mutha fuckas as some class of hero? Eesh. Be careful what you attach your internal memos to.
We are suckers for a good puppet show, and Crest puts this weakness to good use with a sentimental display of affection.
We once knew a guy who demonstrated his love for a woman by sharing his toothbrush. We thought that was icky. Somehow, though, when the Crest puppets share teeth it's just sort of cute.
Here's all the details from the production company, Hornet, Inc.
If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.
Dubbed by Audi as the world's fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, "[this is] the first time that DVR technology will be used as media - they're so quick that they can only be understood by being rewound and slowed."
Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.