Truth Campaign Stretches Truth Again

truth_blacks.jpg

OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.

We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.

more »

by Steve Hall    May-11-07    
Topic: Campaigns, Commercials, Opinion, Trends and Culture, Worst



Draft/FCB Celebrates Glorification of Bad Ass Mofo Stereotype

icon_ea_def_jam.jpg

George Parker has the inside dope on Draft/FCB's excitement for the recent account win and work it did for the new Electronic Arts game, Def Jam Icon, yet another "Yo mutha fucka, you fuck with me, I beat the shit out of your sorry ass" cultural stereotype that makes one particular segment of people look like pea-brained idiots with nothing better to do than self-genocide themselves out of existence. In support of that stellar accomplishment and lauding the agency's teamwork, Draft/FCB's three top dudes, Howard, Jonathon and Lawrence, in an internal memo, blather platitudes such as "tearing down geographical silos, tapping into cross-office expertise and growing our business" and "working together seamlessly in our new agency model...as a result of a global creative rumble." This is the genius it took win the account and promote a game who's sole purpose is to let kids idolize bad ass mutha fuckas as some class of hero? Eesh. Be careful what you attach your internal memos to.

by Steve Hall    May-11-07    
Topic: Agencies, Bad, Commercials, Opinion, Trends and Culture



Crest Puppets Share Smiles in Wood-Based Romance

crest_puppets.jpg

We are suckers for a good puppet show, and Crest puts this weakness to good use with a sentimental display of affection.

We once knew a guy who demonstrated his love for a woman by sharing his toothbrush. We thought that was icky. Somehow, though, when the Crest puppets share teeth it's just sort of cute.

Here's all the details from the production company, Hornet, Inc.

by Angela Natividad    May-10-07    
Topic: Brands, Commercials



Yes! DVR Users Finally Get Their Own Ads!

audi_ad.jpg

If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.

Dubbed by Audi as the world's fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, "[this is] the first time that DVR technology will be used as media - they're so quick that they can only be understood by being rewound and slowed."

Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.

more »

by Angela Natividad    May-10-07    
Topic: Commercials, Good, Television



SWAT Lays Law Down on Puppets, Mountain Dew Absorbs the Shock

puppet-show_nyc.jpg

Andrew at Puppetvision tells us it's against the law to perform puppet shows from windows in New York. Hrm.

Because somebody had to, BBDO New York did this off-colour Diet Mountain Dew spot in which the SWAT team executes a puppet bust.

Inadvertently sucked in, we felt pretty thrown (in a good way) when the shot zipped over to the green-suited guy holding the Mountain Dew. It was a little like how we felt when the Tanqueray appeared except it didn't take 10 fuckin' minutes.

by Angela Natividad    May- 9-07    
Topic: Commercials, Good, Television



Corona Shares History of Corona Beach

corona_island.jpg

When one thinks of beer, one doesn't usually think of island birthing itself from the sea 2 million years ago unless you're a beer advertiser that's already done a similar thing backwards or you're Corona who wants to illustrate how its Corona Beach was born. Debuting Sunday on CBS's Survivor Fiji finale, the spot, called Finishing Touch, was developed by Cramer-Krasselt and will begin with an erupting, undersea volcano and progress 2 million years into the future resulting in the pristine Corona Beach.

Following the initial airing, a 30-second version of the spot will air during programming including Late Show with David Letterman, Tonight Show with Jay Leno, Saturday Night Live and ESPN Sports Center over the course of the summer. It'll also be available online at www.coronagetaways.com on Monday, May 14...or right here on Adrants' Adgabber.

by Steve Hall    May- 9-07    
Topic: Commercials, Good



Crash Test Humans get Their Due in Finnish Seat Belt Ad

crash_test_humans.jpg

In an intriguing role reversal, a world of crash test dummies wakes up, gets ready for work and begins the workday by launching crash test humans down a path toward an immobile cement wall. It's all part of a Finnish Ministry of Transport campaign created by Publicis Helsinki to combat "the growing attitude problem amongst youth" or the rise of increasingly belligerent idiots called teens. The campaign's goal is to get kids to wear their seat belts

The beginning is oddly reminiscent of Jim Carrey's The Truman Show but we're thinking the ending isn't violent enough. If adver-death is becoming the norm, we'd expect to see far more blood and guts from these sorts of "wear your seatbelt campaigns."

more »

by Steve Hall    May- 9-07    
Topic: Commercials, Good



Tootsie Pop Redo, Ageism Wrong, Verizon Tickets, MySpace Photobuckets

fergie_verizon.jpg

- Classic "How many licks does it take?" Tootsie Pop commercial gets a makeover. not sure we like.

- With rampant ageism in this industry, here's a few reasons why it isn't always such a great idea to cast out over 40s.

- Cynopsis reports, "MySpace agreed to acquire PhotoBucket for a reported $250 million in cash and bonuses. Photobucket, one of the darlings of the Web 2.0 phenomenon, is the web's dominant photo sharing site with 41 million registered users."

- ABC will air Lost three more seasons ending in 2010. That's two seasons too many.

- Do you design movie posters? Do you think they are stupid/ Think you can do better? now you can design your own with Movie Poster Toolbox.

- Verizon and Fergie have teamed to offer mobile phone-based wireless tickets to her upcoming tour.

- MySpace is said to be purchasing Photobucket for $250 million.

- Fewer and fewer people may not be watching your TV ads but if your target audience is kids under 2, you're in luck. Ninety percent watch.



Fast Food Causes Stupidity

arbys_bbq_jack_zoo.jpg

Perhaps they do put drugs in fast food. How else can one explain the stupidity of two zoo workers who are so enamored with their Arby's Barbecue Bacon and Jack Melt they are oblivious to the mass exodus occurring right before their eyes. Damn, we'd love to be that distracted while in a Monday morning traffic meeting.

by Steve Hall    May- 8-07    
Topic: Brands, Commercials



Gay/Hetro Video Mashup Sells...Hose Crank? Yes, It's True

no_crank_hose.jpg

You learn something new every day. For all these years we've been hand cranking our garden hose reel when we could have been lazily watching it neatly crank itself had we purchased a No-Crank Hose Reel. Thanks to the beauty of online video via YouTube, we now know we can be even lazier than we already are.

Now about the actual video that informed us of this wondrous contraption: it's weird. But, we'd expect nothing less from our friends over at Keta Keta who brought us the famed Make Love, Not Terror; Make Love, Not War; Vegas Red; the Israeli Holy Virals; the gay Holy Viral; the Koolanoo pool babe; the James Bond version of the Koolanoo babe; Network2's kinky voyeurism and the Propecia flying pool babe.

This particular video gives us a man who takes gardener out for a very gay day that's supposed to, perhaps, weird us out so much, we'll agree completely with the tagline, "There's a better way to make your gardener happy," and go run out and buy a No-Crank Hose Reel.

by Steve Hall    May- 8-07    
Topic: Commercials, Good, Strange, Video, Viral










Featured FREE Resource: