This new spot for Traveler's Insurance lauds the surgical reattachment of rabbit feet to their hosts following a growing public realization that luck means little when you've got good insurance.
Fallon, Minneapolis did the spot. The PR girl was quick to note the rabbits' paws were dyed with a vegetable base and that the American Humane Association was on set along with the frolicking little extras. Well, we're sure PETA is too busy with other things to decry the loss of a potential pro-bunny crusade.
We smiled a bit and reflexively clutched at the string of hoodoo chicken legs around our necks. Hands off, Fallon.
Having been accustomed to Got Milk? campaigns that generally just present us with celebrities who can't wipe their mouths, we like the contrast of Hispanic-targeting Toma Leche?, which paints improbable stories about why milk is more relevant to everyday life than it actually may be. (Hey, we're avid milk drinkers here, just sayin').
For example, its tooth-strengthening properties can leverage you in an island where people giggle all day. And in a city where gravity is less rule than inclination, those tough bones certainly do come in handy.
Creative courtesy of RL Public Relations and Marketing.
Because badminton is as much a sport as Glaceau's Vitamin Water is water, we thought this quirky Vitamin Water ad featuring Urlacher and Ortiz was appropriate.
Thanks Bill for the tip. We're also glad at least one more person out there is frowning dubiously at the merits of badminton.
And yeah, we can say that, because we were on the high school badminton team. Why did we join the high school badminton team? Because the pain-inducing potential of tennis balls frightened us. Although apparently shuttlecocks can be equally scary, if the above ad is any authority.
With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
As with most accidents, the spot, created by Lyle Bailie International Limited, begins with a peaceful, unassuming moment then progresses through the surprise, shock, horror, despair, retribution, regret and sorrow experienced by each person involved in the horrific ordeal. The mesmerizing soundtrack with the lyrics, "I can't take my eyes off you" lends even more intensity to the gravity of the unfolding after effects of the accident. Watch this spot a few time and you'll think twice the next time you consider pushing the pedal a bit more than you should.
Aside from the fact M&Ms is soon going to run out of new colors and flavors lest they start naming the little guys cyan, magenta and beige, Masterfoods, with help from BBDO and HSI Productions, has enlisted the Addam's Family to introduce their new dark chocolate product. View the finger-lickin', finger snappin' goodness here. We must admit we like.
Well there you have it. Yet another superficial approach to promoting a dating service. For any man who doesn't have a 13 inch plus piece of erect manhood, Match.com, and the women who use it, don't think you're worthy of consideration. This is one angle Match.com has taken in a recent three spot animated television campaign. It's as if the creative team popped LSD (see, we got the drug reference right this time) before concepting this very very different approach to dating service advertising. We're guessing since True.com has the extreme cleavage angle claimed, Match.com had to go in a different but equally extreme direction.
We're inexplicably enchanted by this strange ad for Toohey's Extra Dry created by BMF, Australia. AdFreak describes it pretty perfectly: "The farmer-hero in the commercial uses a strand of hair from his own greasy pompadour to grow a field of magical corn..." and that's all we can tell you because now you must watch it.
All we can say is, the rockabilly husk-nurturing Aussie farmers make the rock-throwing beer purveyors stateside look damn lazy. Though if it's any consolation, both exhibit a propensity to steal beer from the less fortunate (or just less quick).
And A-B calls beer democratic.
- Now you can get t-shirts from that weirdly-named agency Wexley School for Girls.
- If you were ever curious about the history of Smirnoff Vodka, Paranoid US and JWT(New York) have crammed hundreds of years into sixty seconds.
Aside from the fact all that nudity and porn seems to slow DailyMotion to a crawl (and the play/pause button in the middle of the video that prevents you from getting a decent screenshot), here's a pretty cool stop motion commercial for Big Yellow self storage.
- Spiderman is all over New York.
- Oh look! Another ad agency makes its debut in Second Life.
- Seems the Ninja is now a trend. First G4 did it. Now, Oregon State Lottery is going Ninja.
- George Parker says the new Maytag campaign sucks.
You know how in cheesy movies a guy's life flashes before him when he dies? Imagine that through the eyes of a flower plummeting from a windowsill to certain death because there's a Lazer helmet below it.
This winner is by Duval Guillame Antwerp and they're so proud of it that they'd like us to post all credits, so here goes.
A new dating site by Match.com goes head-to-head with eHarmony by leveraging the latter's tendency to reject clients who are gay, "unhealthy" or even just obstreperous.
Chemistry.com says "Come as you are" with TV and print spots featuring eHarmony rejects. They've also got a blog for airing every relationship-oriented topic imaginable, appropriately (that is, vaguely) called The Great Mate Debate.
To demonstrate its commitment to individual happiness, Chemistry.com gives users five free matches. And that's great, because if people change their minds as often as Match.com changes its campaign strategy, those freebies will come in handy.