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We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.
Because sometimes you do feel raped and pillaged post teller-visit. We're not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace "secure," but whatever. The friendly waves, cuddly animal masks and thank-yous to the hostages were good touches. See the ad here.
OK. It's cheesy. It's lame. It's hideous. but we love it. Love it! Call us sick but we love the consumer-created Chevy HHR commercial in which guys turn into street strippers for a couple of women in a car. See the ad here.
GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.
Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.
We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.
Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.
In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.
We will see our favorite crab, Gill, again in this year's Super Bowl. This time, the ad (two :15's actually) is tied to a "road trip" Gill made to deliver the commercial to Miami in time for the game. If you were one of the lucky (or unlucky ones depending upon how you like MySpace campaigns), you could have followed the whole thing on MySpace. Latching onto this year's trend of creating an ad to promote a Super Bowl ad, there's a :05 teaser on YouTube. The ads will appear in the 4th quarter of the game.
We've been using web-based instant messaging service Meebo for over a year now and love it. It allows you to aggregate all your IM clients into one, easy to use, interface. It's a company with a loyal and growing follwing so it is without surprise they are looking to hire more developers. What better way than a Super Bowl spot to get the word out to the most people. OK, that would be a horridly inefficient media buy but that's OK becasue Meebo isn't actually placing their as in the game but rather on YouTube.
In a Mash-Up of the 1987 VW Golf ad with the two dudes picking up the old chair off the side of the road and the 1998 Bill Gates and Steve Balmer spoof of the ad, Meebo makers Sandy and Elaine follow suit with a Smiley in the back seat and the announcement they are in need of developers. We like it. Then again, we love Meebo so we have to like this commercial.
Seriously, if you want to try out a new way to manage all your IM accounts without the necessity of having multiple programs open at the same time, you should check out Meebo.
OK, this is just gross. There's a reason why hot women (and men) are allowed to take their shirts off and strut their stuff for the general public's appreciation. That's the reason why that 2003 Miller Catfight Super Bowl spot received so much notoriety. While Miller did create a male hottie version of the pool/mud wrestling spot, the two guys in that ad stopped short of having an actual fight and got all "sensitive man" on us to which, we wrote, "Oh please...can't they just beat the shit out of each other like the girls did in the mud wrestling spot?"