"Hello, Thoroughbred Owners of California? This is Vegas calling. We want our tagline back!"
"Vegas, this is Thoroughbred Owners of California calling. We didn't steal your tagline, we just had fun with it. Come on. Can't you take a joke?"
"Thoroughbred Owners of California, we're casinos. We never joke. Besides, every one knows 'what happens in Vegas, stays in Vegas.' You can't tell people 'sometimes things don't stay in Vegas.' It's just not right."
"Vegas, what - are you some sort Bermuda Triangle where things enter and never leave?"
"Well, yes, Thoroughbred Owners of California. We do have a lot of dead bodies buried in the desert here but since corporate America bought everything, the body count seems to have dropped. Besides, our only claim to fame now is NBC's Las Vegas and that damn tagline you're fucking with!"
"OK, fine, Vegas. After we let the commercials run a few times so RPA creatives, with help from Tool, can enter them into 2,387 award shows, we'll pull the spots. Fair?"
"Agreed, horse lovers. Otherwise James Caan will be knocking on your door."
mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.
While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.
A far cry from the hip-hop effort of last year.
The Television Bureau of Canada isn't too pleased with a recent commercial from Chanel and has refused to air the ad. The spot, featuring semi-naked female perfection rolling about seductively in bed while asking her man if he loves her lips has been deemed too risque for Canadian television. The TVB says portions of the ad must be pixelated before they will approve it for broadcast. Predictablely, Chanel is balking. Chanel Canada's Public Relations Executive Director Anny Kazanjian told Marketing Daily, "When you tamper with the original product, it doesn't really leave much. Once you begin changing it, you really move light years away from what it's intended to be, and that defeats the purpose."
For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.
- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.
- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."
...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.
But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.
G4TV just kicked off a promotional campaign for a show called Ninja Warriors, which is supposed to be really hot in Japan (where it is called Sasuke).
Entitled Rock Paper Scissors, the spot allegedly features actual Shaolin monks. We seriously doubt that because Shaolin monks don't douche around on game show ads; they sit in stone temples and crush bone with their minds. Anyway, the spots are very Kill Bill meets Bud Light.
72andSunny did the work, and there are three more videos to anticipate, slated for April's end - which would be about nowish.
Didn't ninjas go extinct in 2006?
We loved the plain innocence-bordering-on-stupidity of Forrest Gump and Sao Paulo Brazil agency AlmapBBDO has borrowed that notion for a new Volkswagen Golf commercial which highlights the scene in the movie where Forrest decides to run back and forth across the country. This time, he does it in a Golf.
Now here's an intriguing take on anti-drug marketing. We're not sure if it's as powerful as the recent Montana Meth campaign but it does highlight one important fact about drug use: it can lead to a young death. So, seeing a bunch of old folks toke, shoot and snort accompanied with the tagline, "There's no such thing as an old junkie," is an intriguingly powerful message, indeed.
- If this were done, say, ten years ago, it might have been funny.
- ytmnd has a bit of fun with the Quiznos "real meat" girl.
- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.
- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.
- If you market mattresses, you might like this one.
- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.
- Salma Hayek's breasts sell Campari.