Volvo Turns Opinions Into Ads

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For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.

by Angela Natividad    Apr-18-07    
Topic: Brands, Campaigns, Commercials, Online



Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

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- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

more »

by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



Vera Wang Inaugurated HP First Lady

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...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.

But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.

by Angela Natividad    Apr-17-07    
Topic: Campaigns, Celebrity, Commercials, Television



G4TV Pushes Ninja Show with Playground Pastime

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G4TV just kicked off a promotional campaign for a show called Ninja Warriors, which is supposed to be really hot in Japan (where it is called Sasuke).

Entitled Rock Paper Scissors, the spot allegedly features actual Shaolin monks. We seriously doubt that because Shaolin monks don't douche around on game show ads; they sit in stone temples and crush bone with their minds. Anyway, the spots are very Kill Bill meets Bud Light.

72andSunny did the work, and there are three more videos to anticipate, slated for April's end - which would be about nowish.

Didn't ninjas go extinct in 2006?

by Angela Natividad    Apr-17-07    
Topic: Commercials, Strange, Television



VW Does Forrest Gump

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We loved the plain innocence-bordering-on-stupidity of Forrest Gump and Sao Paulo Brazil agency AlmapBBDO has borrowed that notion for a new Volkswagen Golf commercial which highlights the scene in the movie where Forrest decides to run back and forth across the country. This time, he does it in a Golf.

by Steve Hall    Apr-16-07    
Topic: Commercials, Good



Not Many Junkies Make it to the Nursing Home

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Now here's an intriguing take on anti-drug marketing. We're not sure if it's as powerful as the recent Montana Meth campaign but it does highlight one important fact about drug use: it can lead to a young death. So, seeing a bunch of old folks toke, shoot and snort accompanied with the tagline, "There's no such thing as an old junkie," is an intriguingly powerful message, indeed.

by Steve Hall    Apr-16-07    
Topic: Commercials, Good



CN Does OJ, Quiznos Spoofed, Burn Back Updates, Salma's Boobs Sell

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- If this were done, say, ten years ago, it might have been funny.

- ytmnd has a bit of fun with the Quiznos "real meat" girl.

- There's more to ihaveanidea's Portfolio Night. There's the second single, part two of the documentary and a newish website.

- The fasion industry now has a technology that will allow people to find the perfect brands that fit them by scanning their bodies and creating a holographic image.

- If you market mattresses, you might like this one.

- In its 11th year, the Web Marketing Association has opened its call for entries for its WebAward competition in which entries are judge based on design, innovation, content, use of technology, interactivity, copywriting and ease of use.

- Salma Hayek's breasts sell Campari.

by Steve Hall    Apr-16-07    
Topic: Cable, Commercials, Industry Events, Spoofs, Strange



Lux Shines with Vegas-Style Animation

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Post-Evolution, soap ads strike us as a bit lacking in the imagination department. But Lux Provocateur goes above and beyond the call of duty.

We were dazzled by their charming and innovative stop-motion stint, and they win us over twofold with Neon Girl by Santo, Buenos Aires, the same heartstring bandits responsible for the previous ad, and Danny Kleinman of production company Rattling Stick.

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by Angela Natividad    Apr-16-07    
Topic: Brands, Commercials, Good



Gay Stars Help Support Gay Stars with New PSA

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Ogilvy art director Dustin Duke pairs up with the team at Mr. Wonderful to put together some PSAs for Out in TV and Film (OTF), an organization whose URL is as unwieldy as feelings about coming out of the closet.

The object is to get gay and lesbian members of the entertainment industry to go public about their sexual preferences, providing a buffer of support that strengthens as others step out too.

The spots will air at the Queer Media & Entertainment Conference and on the OTF website, in addition to the LOGO and here! Networks. Check out the first two, featuring actress and comedian Judy Gold and veejay Kim Stolz of mtvU. They're candid and occasionally funny, so here's to hoping they do the job.

more »

by Angela Natividad    Apr-16-07    
Topic: Celebrity, Commercials, Good



Nintendo Plays With Sony's Balls

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Oh look, Sony's got another Bravia Balls ad. Oops, sorry. Pardon our confusion. We're easily suckered by such similarities. When ever we see colored balls flying though the air we can't help but think of Sony's...uh...balls. But no. This isn't a Bravia Balls ad. It's a Nintendo commercial breaking Monday, April 16 introducing the Pokemon Diamond and Pokemon Pearl games.

Leo Burnett created the spot entitled Pokeballs which features children in a variety of different locations watching Pokeballs fall from the sky in anticipatory amazement. After Sony Paint, we were in the mood for another ball spot but, alas, this isn't it. Nintendo's got Sony by the balls now.

by Steve Hall    Apr-15-07    
Topic: Brands, Commercials, Good










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