Just where do we start with this one? First, some lessons in PR 101. Don't send a press release to a media outlet touting you've offered exclusivity and then, in the same press release, mention you've posted the commercial in question on YouTube. Last we checked, there are several billion other people who have access to YouTube on an given day.
Second, don't call something viral and, in the same press release, mention the commercial won't launch officially until the next day. And third, don't create a commercial that features insects getting pelted by food substances while filming it all in slow motion. Insect have cause groups to, you know. Fourth and finally, for God's sake, don't call a commercial a "film" unless you have your egotistical head stuck so far up your Hollywood wannabee ass, you can't tell the difference.
Now here's an art director's wet dream. Giving sunglasses far more cred than they deserve, Chuck McBride's new agency, Cutwater, has turned the average pair of Ray Bans into some sort of cultural icon. Oh wait, they already earned that status so we guess it's all good. Produced by HSI Productions and directed by Michael Haussman, the spot ends with the super, "Never Hide," which, for a sunglasses commercial, is pretty twisted but exudes so much positivity.
Any commercial that tells us to "
make up your fuckin' mind fuckin' make up your mind" is good in our book. This might not be saying much but we liked this commercial more and more with each viewing. Fans of frequency in the media department will love that notion. Give it a watch. It's not your average sunglass commercial. Maybe Chuck's stabbing video has, indeed, led to good things.
Parents. They feed you. They clothe you. They love you. They educate you. They prepare you for life. This Thailand boy received years and years of encouragement and training which prepared him for a life that's, well, likely very different from your own. While there's nothing wrong with parentally infused cleanliness, Sparkle wine coolers thinks the desire to make things sparkle can have uses other than the obsessive desire to clean. This Thailand spot for SPY sparkling wine is most assuredly nothing like the Bartles and James commercials of yesteryear. It's a year old but it's worth watching for its pure oddity
Ana from Spare Room describes this tuna ad from Thailand as "very, very strange and creepy." We're not going to debate the issue. She's completely right. After all, how often do you get to see a stomach with so much gumption? Perfect for Nicole Richie.
"Hello, Thoroughbred Owners of California? This is Vegas calling. We want our tagline back!"
"Vegas, this is Thoroughbred Owners of California calling. We didn't steal your tagline, we just had fun with it. Come on. Can't you take a joke?"
"Thoroughbred Owners of California, we're casinos. We never joke. Besides, every one knows 'what happens in Vegas, stays in Vegas.' You can't tell people 'sometimes things don't stay in Vegas.' It's just not right."
"Vegas, what - are you some sort Bermuda Triangle where things enter and never leave?"
"Well, yes, Thoroughbred Owners of California. We do have a lot of dead bodies buried in the desert here but since corporate America bought everything, the body count seems to have dropped. Besides, our only claim to fame now is NBC's Las Vegas and that damn tagline you're fucking with!"
"OK, fine, Vegas. After we let the commercials run a few times so RPA creatives, with help from Tool, can enter them into 2,387 award shows, we'll pull the spots. Fair?"
"Agreed, horse lovers. Otherwise James Caan will be knocking on your door."
mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.
While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.
A far cry from the hip-hop effort of last year.
The Television Bureau of Canada isn't too pleased with a recent commercial from Chanel and has refused to air the ad. The spot, featuring semi-naked female perfection rolling about seductively in bed while asking her man if he loves her lips has been deemed too risque for Canadian television. The TVB says portions of the ad must be pixelated before they will approve it for broadcast. Predictablely, Chanel is balking. Chanel Canada's Public Relations Executive Director Anny Kazanjian told Marketing Daily, "When you tamper with the original product, it doesn't really leave much. Once you begin changing it, you really move light years away from what it's intended to be, and that defeats the purpose."
For its Free Will campaign Volvo takes a bunch of user opinions about the C30 and turns them into ads. Check out a few. The last one, entitled "Mother," was wildly jiggly.
- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.
- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."
...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.
But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.