Nintendo Plays With Sony's Balls

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Oh look, Sony's got another Bravia Balls ad. Oops, sorry. Pardon our confusion. We're easily suckered by such similarities. When ever we see colored balls flying though the air we can't help but think of Sony's...uh...balls. But no. This isn't a Bravia Balls ad. It's a Nintendo commercial breaking Monday, April 16 introducing the Pokemon Diamond and Pokemon Pearl games.

Leo Burnett created the spot entitled Pokeballs which features children in a variety of different locations watching Pokeballs fall from the sky in anticipatory amazement. After Sony Paint, we were in the mood for another ball spot but, alas, this isn't it. Nintendo's got Sony by the balls now.

by Steve Hall    Apr-15-07    
Topic: Brands, Commercials, Good



Alice Cooper, George Lopez, Others Rap About Golf

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Last fall Crowne Plaza Hotel hired Fallon Minneapolis to kick up a golf affinity program along with the hotel's Invitational at Colonial PGA Tournament. The agency put an odd combination of golfers together such as David Feherty, Natalie Gulbis, Dan Jenkins, George Lopez, Lee Trevino, and Alice Cooper and filmed the results. Alice Cooper in a conference room talking about golf is just way, way out of place. But, it seems to work. There's several spots in the series. One can be viewed here.

by Steve Hall    Apr-15-07    
Topic: Campaigns, Commercials, Good



Lawn Tractor Becomes Pinball Game

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Copywriter: "I got it! Cub Cadet helps you win back your weekend. We can make it into a retro pinball game." Art Director: "Cool. We can have all the tractors be like pinballs so we can illustrate how tight the tractors can turn!" And that's exactly what Pittsburg agency Blattner Brunner did for Cub Cadet. It's different. We will give them that. See the spot here.

by Steve Hall    Apr-13-07    
Topic: Commercials



Proper Dress Increases, CBS Goes Online, Holiday Squeaks

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Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.

- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.

- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.

- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.

- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.

by Steve Hall    Apr-13-07    
Topic: Brands, Commercials, Guerilla, Online, Television



KFC Targets Kids With Mosquito Tone Commercial

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Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.

Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.

by Steve Hall    Apr-12-07    
Topic: Brands, Commercials, Promotions



Riffing Snickers Kiss, More Incestuous Thought From MTV Canada

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Forget the Snickers Kiss. That's been one upped by a Canadian MTV don't do drugs commercial created by Saatchi & Saatchi Toronto which, yes, has two guys kiss each other. Kinda like the recent Axe backwards commercial, this one delves into the realm of incestual nastiness. Ew. But funny. Really, it is.

by Steve Hall    Apr-11-07    
Topic: Commercials, Strange



Breath Freshener Associated With Farting. Yes, We Have No Idea Either

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OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.

by Steve Hall    Apr-10-07    
Topic: Commercials, Good, Strange



Axe Gets Creepy With Incestual Thoughts

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Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.

by Steve Hall    Apr-10-07    
Topic: Commercials, Strange



One Shows, Pig Ponders, Bloggers Conference

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- From May 8-11, The One Club will host its One Show Festival Week

- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.

- The Blogger's Choice Awards is now collecting nominations.

- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.

by Steve Hall    Apr-10-07    
Topic: Bad, Commercials, Industry Events



Ads Framed, Animals Right, Adobe Creates, Gremlins Insure

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- Here we go again with yet another million dollar homepage thingy. This time, companies can buy one frame, yes, one frame of a video for $39. It might be cheap but no one's gonna see it.

- All animal rights efforts don't have to be as in your face or as off-putting as PETA. Animal Rights Stand takes a very different approach.

- Adobe's got a cool new site promoting its Creative Suite 3. On the site you can use the tools and build an actual website. EVB created.

- Weird. Just weird. Gremlins in Progressive Direct commercials.

- Former FCB CEO Steve Blamer is now CEO of Creston, a UK marketing holding company.

by Steve Hall    Apr- 9-07    
Topic: Commercials, Tools, Video










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