Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.
- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.
- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.
- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.
- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.
Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.
Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.
Forget the Snickers Kiss. That's been one upped by a Canadian MTV don't do drugs commercial created by Saatchi & Saatchi Toronto which, yes, has two guys kiss each other. Kinda like the recent Axe backwards commercial, this one delves into the realm of incestual nastiness. Ew. But funny. Really, it is.
OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting
squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.
Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.
- From May 8-11, The One Club will host its One Show Festival Week
- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.
- The Blogger's Choice Awards is now collecting nominations.
- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.
- Here we go again with yet another million dollar homepage thingy. This time, companies can buy one frame, yes, one frame of a video for $39. It might be cheap but no one's gonna see it.
- All animal rights efforts don't have to be as in your face or as off-putting as PETA. Animal Rights Stand takes a very different approach.
- Adobe's got a cool new site promoting its Creative Suite 3. On the site you can use the tools and build an actual website. EVB created.
- Weird. Just weird. Gremlins in Progressive Direct commercials.
- Former FCB CEO Steve Blamer is now CEO of Creston, a UK marketing holding company.
We suppose the reason we like commercials from other countries so much is because we'd never see them here in the States. Whether it be differing politics, culture, humor or sexual openness, they're always different. Always fun to watch. That's the case with this Dutch commercial for insurance company Centraal Beheer which takes place inside a prison and shows the interplay between a seasoned guard and a rookie.
The thing ends in perfect hilarity but the whole premise is one we'd likely never see in the States simply because, shocker, it would be wrong, dammit, wrong to taunt the "residents" of a prison. The PC police would be all over this one.
Yesterday, MTV Latin America launched a new campaign to promote the network's evening series "The Ten Most Requested". The campaign was created by Miami-based creative agency la comunidad, and directed by Jorge Colon of production company Letca Films.
The spots, which were shot in Miami, focus on the top 10 requests a variety of professionals receive while on the job. For instance, in "Surgeon," a plastic surgeon in the midst of operating on a patient recites a litany of his most popular improvement requests - including breast implants, male enhancement, and nose jobs.
There's only so many ways you can talk about a top ten anything and, for us, this is one of the more inventive ones but, as always, we're sure you'll tell us we're full of shit if, in fact, we actually are. And unlike Bob Garfield, we don't claim to have got it wrong only a few times. Check out the three spots here.
Once again, ridiculous over reaction has occurred, this time over a Publicis-created Toronto Blue Jays spot that shows two kids having a pillow fight which designated hitter frank Thomas then joins and whacks one of the kids off the bed with a pillow. The Television Bureau of Canada, a watchdog for Canada's private broadcasters would not approve the spot to air. Blue Jays VP of Marketing sums it all up saying, "I think we are taking ourselves a little too seriously if we're saying a pillow fight cannot air because it's viewed as too aggressive, or Frank's too big versus a small child."