- From May 8-11, The One Club will host its One Show Festival Week
- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.
- The Blogger's Choice Awards is now collecting nominations.
- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.
- Here we go again with yet another million dollar homepage thingy. This time, companies can buy one frame, yes, one frame of a video for $39. It might be cheap but no one's gonna see it.
- All animal rights efforts don't have to be as in your face or as off-putting as PETA. Animal Rights Stand takes a very different approach.
- Adobe's got a cool new site promoting its Creative Suite 3. On the site you can use the tools and build an actual website. EVB created.
- Weird. Just weird. Gremlins in Progressive Direct commercials.
- Former FCB CEO Steve Blamer is now CEO of Creston, a UK marketing holding company.
We suppose the reason we like commercials from other countries so much is because we'd never see them here in the States. Whether it be differing politics, culture, humor or sexual openness, they're always different. Always fun to watch. That's the case with this Dutch commercial for insurance company Centraal Beheer which takes place inside a prison and shows the interplay between a seasoned guard and a rookie.
The thing ends in perfect hilarity but the whole premise is one we'd likely never see in the States simply because, shocker, it would be wrong, dammit, wrong to taunt the "residents" of a prison. The PC police would be all over this one.
Yesterday, MTV Latin America launched a new campaign to promote the network's evening series "The Ten Most Requested". The campaign was created by Miami-based creative agency la comunidad, and directed by Jorge Colon of production company Letca Films.
The spots, which were shot in Miami, focus on the top 10 requests a variety of professionals receive while on the job. For instance, in "Surgeon," a plastic surgeon in the midst of operating on a patient recites a litany of his most popular improvement requests - including breast implants, male enhancement, and nose jobs.
There's only so many ways you can talk about a top ten anything and, for us, this is one of the more inventive ones but, as always, we're sure you'll tell us we're full of shit if, in fact, we actually are. And unlike Bob Garfield, we don't claim to have got it wrong only a few times. Check out the three spots here.
Once again, ridiculous over reaction has occurred, this time over a Publicis-created Toronto Blue Jays spot that shows two kids having a pillow fight which designated hitter frank Thomas then joins and whacks one of the kids off the bed with a pillow. The Television Bureau of Canada, a watchdog for Canada's private broadcasters would not approve the spot to air. Blue Jays VP of Marketing sums it all up saying, "I think we are taking ourselves a little too seriously if we're saying a pillow fight cannot air because it's viewed as too aggressive, or Frank's too big versus a small child."
Chicago's Flow Creative has whipped up a fun campaign for what sounds like a seriously mundane business, Chicago Board Options Exchange which has fun with clown surgeons who don't know how to operate and boxers who think oven mitts will do the trick. This is one of those campaigns that only makes sense if your in the financial industry. Otherwise, when you hear the close of the clown spot which says "when it comes to options, there's no substitute for CBOE." you'll just respond by asking, "Huh?"
You've got to wonder about a person who would accept money to sleep on a desk...in public..all day long. On second thought, what's to wonder? It's a perfect gig. Get paid to sleep. That's what FedEx Kinko's did as part of its No More Allnighters promotion which promotes the company's Print Online service. There's also an "explore the cubicle" website and a video in which a guy consumes the necessary liquid to perform an allnighter. Good stuff.
Our friends over at Duval Guillaume in Antwerp have created another intriguing piece of creative for Brother's Inobella printing technology. Three guys dressed in colorful suits babble on endlessly in an existential-ish manner about mindless topics at a bar late at night. The tagline? "Colors that stay longer." Get it? We thought so. Take a look at the spot here.
We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.
- Maytag gets new repairman.
- Spin Thicket points out some "truly horrific" CGI in this Sleep Center of the Southwest commercial. Quite horrid, indeed.
- kirshenbaum bond + partners announced today that Creative Director Joseph Mazzaferro has been named Partner.
- Cynopsis reports, "Showtime's premiere of The Tudors drew a 869,000 total viewers on Sunday night at 10p, and another 404,000 for its 11pm airing, marking the pay-TV network's biggest premiere night in the past three years. Showtime currently has 14.5 million subscribed nationwide."
- Google has launched Website Optimizer, a tool website publishers can use to determine which combination of page elements perform best. As will all Google products, it's free.
- On the heels of Google launching its TV buy bid system, DoubleClick - which may end up being bought by Google - announce it will develop a digital marketing exchange for buying and selling online inventory.