Once again, ridiculous over reaction has occurred, this time over a Publicis-created Toronto Blue Jays spot that shows two kids having a pillow fight which designated hitter frank Thomas then joins and whacks one of the kids off the bed with a pillow. The Television Bureau of Canada, a watchdog for Canada's private broadcasters would not approve the spot to air. Blue Jays VP of Marketing sums it all up saying, "I think we are taking ourselves a little too seriously if we're saying a pillow fight cannot air because it's viewed as too aggressive, or Frank's too big versus a small child."
Chicago's Flow Creative has whipped up a fun campaign for what sounds like a seriously mundane business, Chicago Board Options Exchange which has fun with clown surgeons who don't know how to operate and boxers who think oven mitts will do the trick. This is one of those campaigns that only makes sense if your in the financial industry. Otherwise, when you hear the close of the clown spot which says "when it comes to options, there's no substitute for CBOE." you'll just respond by asking, "Huh?"
You've got to wonder about a person who would accept money to sleep on a desk...in public..all day long. On second thought, what's to wonder? It's a perfect gig. Get paid to sleep. That's what FedEx Kinko's did as part of its No More Allnighters promotion which promotes the company's Print Online service. There's also an "explore the cubicle" website and a video in which a guy consumes the necessary liquid to perform an allnighter. Good stuff.
Our friends over at Duval Guillaume in Antwerp have created another intriguing piece of creative for Brother's Inobella printing technology. Three guys dressed in colorful suits babble on endlessly in an existential-ish manner about mindless topics at a bar late at night. The tagline? "Colors that stay longer." Get it? We thought so. Take a look at the spot here.
We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.
- Maytag gets new repairman.
- Spin Thicket points out some "truly horrific" CGI in this Sleep Center of the Southwest commercial. Quite horrid, indeed.
- kirshenbaum bond + partners announced today that Creative Director Joseph Mazzaferro has been named Partner.
- Cynopsis reports, "Showtime's premiere of The Tudors drew a 869,000 total viewers on Sunday night at 10p, and another 404,000 for its 11pm airing, marking the pay-TV network's biggest premiere night in the past three years. Showtime currently has 14.5 million subscribed nationwide."
- Google has launched Website Optimizer, a tool website publishers can use to determine which combination of page elements perform best. As will all Google products, it's free.
- On the heels of Google launching its TV buy bid system, DoubleClick - which may end up being bought by Google - announce it will develop a digital marketing exchange for buying and selling online inventory.
Ah yes, those apron strings do hold us back once in a while but usually not, as in this Royal Enfield Motorcycles commercial, until we are full grown men. OK, so maybe some men never grow up but just go with us here. Our first reaction to this was, "Eew! Gross!" but we soon warmed to the idea even though we aren't too keen on the idea of standing next to Mom while peeing into the urinal. There are just some things in life that become the tipping point, disconnect us from childhood and deliver us powerfully into adulthood. Apparently, Royal Enfield wants us to think their motorcycles are powerful enough to accomplish such a task.
Adding even more to the dumb dad/idiot man trend, these two (1, 2) new commercials for Holiday Inn and its position as Official Hotel of Major League Baseball pit four idiots against Cal Ripken so they can make asses of themselves. Is it really a good thing to portray your potential customer as an idiot and then expect them to hand over their hard-earned dollars to you? We think not. Oh sure, we're not the dumb one. It's that one idiot from left field we can all laugh at so that we can feel better our ourselves. Still, does every man in every commercial have to come off like an idiot? Oh wait, don't answer that. If we make all men smart in commercials, we'll have to stop treating women like eye candy in commercials and that would be a very bad thing. Bring on the dumb dads. Maybe we'll get more ads like this.
Eschewing ill-fitting thong bottoms and bikini tops that struggle unsuccessfully to confine over sized, undulating breasts, Heineken has classed up the beer babe in this new Vidal Partnership-created, Resident effected Heineken Hispanic commercial in which models, elegantly dressed in flowing white dresses, lovingly decorate and present the product to the camera. OMG! We can't take it any longer! Give us back the Coors twins! The Miller Lite Cat Fight Babes! Anything. Please. Wake us up from this nightmare. Oh...wait. This commercial, apart from the already done beer babe fantasy, is actually good. Forget everything we just said.
Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.