Adding even more to the dumb dad/idiot man trend, these two (1, 2) new commercials for Holiday Inn and its position as Official Hotel of Major League Baseball pit four idiots against Cal Ripken so they can make asses of themselves. Is it really a good thing to portray your potential customer as an idiot and then expect them to hand over their hard-earned dollars to you? We think not. Oh sure, we're not the dumb one. It's that one idiot from left field we can all laugh at so that we can feel better our ourselves. Still, does every man in every commercial have to come off like an idiot? Oh wait, don't answer that. If we make all men smart in commercials, we'll have to stop treating women like eye candy in commercials and that would be a very bad thing. Bring on the dumb dads. Maybe we'll get more ads like this.
Eschewing ill-fitting thong bottoms and bikini tops that struggle unsuccessfully to confine over sized, undulating breasts, Heineken has classed up the beer babe in this new Vidal Partnership-created, Resident effected Heineken Hispanic commercial in which models, elegantly dressed in flowing white dresses, lovingly decorate and present the product to the camera. OMG! We can't take it any longer! Give us back the Coors twins! The Miller Lite Cat Fight Babes! Anything. Please. Wake us up from this nightmare. Oh...wait. This commercial, apart from the already done beer babe fantasy, is actually good. Forget everything we just said.
Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.
For all you lovers of Second Life, this Netherlands Kit Kat spot, created by UbachsWisbrun/JWT is just for you. So get off your ass. Turn off the laptop and get a Third Life...or at take a break with a Kit Kat bar.
Who knew random laughter could be randomly mixed into a beatbox-style commercial? Well, the folks behind the Melbourne International Comedy Festival which will be held April 4-29, that's who. They even tied it together nicely with the tagline, "With comedy, timing is everything."
The commercial was created by Grey along with DJ Nick Thayer who mixed together the laughter of 50 people to create this beauty.
Jim Beam has gone all beer babe on us here with a newish commercial that offers up the perfect girlfriend. She doesn't mind if you are fat or have back hair. She will like you if you watch a lot of football and won't mind if you leave her at home and go out with the guys all the time. She doesn't care if you don't buy her flowers and she has no problem with you going to the strip club. She truly understands your needs. What this has to do with selling bourbon, we have no idea. And, if there were such a girlfriend as this girl, you can believe you would be doing none of the above but rather ravishing her on the couch as she blathers lovable platitudes even as your happy ending is achieved in a paltry 30 seconds..
To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii's Big Island gaining 32 acres of new land each year from lava, the spot's tagline became "Where ever there's new land, there's a new Land Rover." While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.
We are at a loss at coming up with an explanation as to what a beaver and a buffalo have to do with highlighting Alamo rental's new kiosks other than for pure "odd factor." In two Fallon-created, Moo-produced commercials, the two animals get all buddy-buddy-like with the beaver taking on the smart guy role and the buffalo the doofus role all to explain why Alamo's kiosks aren't being used as much as they should. See the spots here and here and tell us if we're right or full of...excrement.
In a departure from the usual approach to dinner entree advertising in which happy human faces are inter cut with perfectly staged close up shot of the food, Canadian boutique agency John St. with help from Curious Pictures has launched a new commercial for Maple Leaf Foods. In this commercial food still takes center stage but it also takes on a life of its own marching across the counter top in parade-like fashion.
The spot was created using the same approach Curious Pictures' Stefan Nadelman used to create his "Food Fight" short about the history of warfare. Nadelman explains, "I shot high resolution stills of all the food, props and environments at different angles and configurations, removed the backgrounds in Photoshop, and then brought them to life in After Effects." Looks good to us.
Honda just launched a new RPA-created commercial which began this past weekend on ESPN SportsCenter. The :30, called "Starting Up." features the many various Honda racing vehicles starting their engines to do their thing. RPA Associate Creative Director Rich Pass explains, saying, "We've seen so many racing spots in the past that were merely cars driving around the track. Commercials like that are pretty invisible; we wanted something more dramatic." We're not sure wuick cuts or vehicles staring their engines is more dramatic but it is different. We'll give him that.