To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii's Big Island gaining 32 acres of new land each year from lava, the spot's tagline became "Where ever there's new land, there's a new Land Rover." While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.
We are at a loss at coming up with an explanation as to what a beaver and a buffalo have to do with highlighting Alamo rental's new kiosks other than for pure "odd factor." In two Fallon-created, Moo-produced commercials, the two animals get all buddy-buddy-like with the beaver taking on the smart guy role and the buffalo the doofus role all to explain why Alamo's kiosks aren't being used as much as they should. See the spots here and here and tell us if we're right or full of...excrement.
In a departure from the usual approach to dinner entree advertising in which happy human faces are inter cut with perfectly staged close up shot of the food, Canadian boutique agency John St. with help from Curious Pictures has launched a new commercial for Maple Leaf Foods. In this commercial food still takes center stage but it also takes on a life of its own marching across the counter top in parade-like fashion.
The spot was created using the same approach Curious Pictures' Stefan Nadelman used to create his "Food Fight" short about the history of warfare. Nadelman explains, "I shot high resolution stills of all the food, props and environments at different angles and configurations, removed the backgrounds in Photoshop, and then brought them to life in After Effects." Looks good to us.
Honda just launched a new RPA-created commercial which began this past weekend on ESPN SportsCenter. The :30, called "Starting Up." features the many various Honda racing vehicles starting their engines to do their thing. RPA Associate Creative Director Rich Pass explains, saying, "We've seen so many racing spots in the past that were merely cars driving around the track. Commercials like that are pretty invisible; we wanted something more dramatic." We're not sure wuick cuts or vehicles staring their engines is more dramatic but it is different. We'll give him that.
Tian tells us comedian Eric O'Shea has some advice for creative departments the world over. O'Shea suggest selecting songs for commercials that actually have some relevance to what you are trying to sell. We won't spoil the fun by listing his suggestions. Just watch the video. We hope you will heed his advice. We guarantee your commercials will be far better.
We've learned two very important things having been in the advertising industry for some time. First, no two cultures are alike and what's funny or insensitive in one country could be quite the opposite in another. Which is why these two Dubai Lynx Grand Prix winning spots make no sense to us at all. Oh sure, they're funny but we're not sure why. Oh wait, we were talking about the two things we've learned. The second. Bouncing boobs are man magnets no matter where on this earth one lives. Especially to box headed men the second spot labeled "Hulk."
While perhaps extremely pessimistic to think this way, these Court TV commercials (one, two) for the net's John Waters-hosted 'til Death Do Us Part scripted series about spouses plot the death of their life partners will resonate with anyone who's been married for more than three years. They make their point perfectly.
This commercial isn't in English but that hardly matters. The message is clear. Most women can't find anything to wear in the morning but those that do get all the attention from their office mates. While we're not sure not finding something to wear in the morning is actually a bad thing, we like the direction in which this commercial went with the notion.
Make the Logo Bigger doesn't like this goofy new Dairy Queen spot in which three people enjoy the chain's Flamethrower sandwich countering all the YouTube LMAO/LOL love it's getting by wondering if there's an acronym for "annoying out loud." Oh wait, there is. It's AOL but that's an entirely different story altogether. Anyway, we love Bill from Make the Logo Bigger but we have to disagree with him on this one. Sure, the spot is horribly over the top but it's also absolutely fuckin' hilarious! And, it's so unlike everything else out there, it jumps right off the screen and screams, "Notice Me! I'm A Commercial!" We noticed. We like.
Being blatantly stereotypical for a moment, we know cars seem to command a certain level of love from guys and it's not usually the women who become so enamored by them they do crazy things like flash a car with their lingerie-clad bodies. However, the Porsche in this commercial is the lucky one from the look of its rear spoiler. But, wait. There may be some anatomical incorrectness here or, at least some lesbian love considering most cars are referred to as "she" making this car's "reaction" a bit odd to say the least. But in this day and age of fluid sexual orientation, who's to judge?