Even Nicole Richie Can Lift This Ocean Spray Bottle

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In a witty nod to increasingly skeletal celebu-rexics like Nicole Ritchie and others who enjoy inserting food in mouth only to puke it up three minutes later, Grey Australia, in a follow up to their Paris Hilton Ocean Spray Colonic spoof, has created a commercial introducing an Ocean Spray drink that even a 98 pound weakling can enjoy.

by Steve Hall    Mar-18-07    
Topic: Commercials, Good



Face Rubbing Ass Clad in Red Speedo Somehow Sells Gum

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According to one Adrants reader, this commercial for Trident Spearmint Watermelon Splash is "plaguing" Canada. We can certainly see why. It's not a stretch to assume opera goers - or anyone for that matter - would take too kindly to a guy strolling into the auditorium wearing nothing but a red Speedo and rubbing his ass in people's faces as he made his way to his seat. Somehow this is supposed to sell gum. We're at a loss to see how.

by Steve Hall    Mar-17-07    
Topic: Bad, Commercials, Strange



Laundry Detergent Commercial Explodes In Colorful Glee

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Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever's Persil. Dubbed Persil small & mighty, the detergent is concentrated and it's tagline promises "Small cap, mighty results." Narrated by a small boy who explains how his mother pours the detergent into the was which results in a "ginormous firework," the commercial does, indeed, explode with color in front of a stark, white background.

It's certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.

by Steve Hall    Mar-17-07    
Topic: Campaigns, Commercials, Good



One Armed Caveman Eats Candy Bar, Gets Munched

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If you're a caveman (no, not the Geico caveman because you, my friend, would somehow think this is yet another slight on your kind) and you're eating a "Half Chocolately, Half Candy, Half Crazy" Vertigo bar from Topps Confections, you might want to keep your arms close by. The campaign, which kicks off March 19, was created by Duval Guillaume New York and will air through May 28 on Nickelodeon, Cartoon Network, ABC Family among others. Here's a look at one of the four :15's.

by Steve Hall    Mar-17-07    
Topic: Campaigns, Commercials, Good, Strange, Television



Hockey Players, Molson Fans Want More Liberally Curved Sticks

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According to Molson Breweries, 36 percent of Candian hockey fans think players should be allowed to have more liberal curves on their stick. Maybe not for actually playing hockey but definitely for lazily reaching for a beer. Zig created. Untitled Produced.

by Steve Hall    Mar-13-07    
Topic: Commercials, Good



Krispy Kreme, Busty Jogger Have Holes to Fill

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"Looks like we've both got a whole that could use some filling." Couple that statement with imagery of a lecherous donut and busty jogger drinking from a fountain and you've got yourself copy which passes as acceptable these days. While there's nothing wrong with wanting to fill holes whenever one has the chance, imagery like this in a donut ad is just plain creepy. Especially if you're watching the ad while sitting next to anyone other than your very, very significant other. Well, we guess Krispy Kreme is doing all they can to keep it up. Their business, that is.

by Steve Hall    Mar-13-07    
Topic: Bad, Commercials



BlueFly Makes One Night Stands Easier

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In a new commercial for online retailer BlueFly, two co-workers who have been eying each other for a long time finally hook up, have dinner together and wake up in the same bed. Planning ahead, the woman makes sure she has the right attire so as to avoid suspecting glances at the office the next morning. The M2GL-created ad was directed by TonyGoldwyn. Here's the :30 and the extended :90.

by Steve Hall    Mar-13-07    
Topic: Commercials, Good



Orange Ponders Life After Death Before Becoming Drink Ingredient

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Here's one of those ads that makes you want to check your arms for track marks to make sure you aren't high on something. In this entrancing Innocent smoothie commercial, an orange introspectively ponders life after death as he prepares to become part of the product. You can see more of the refreshingly odd campaign here.

The campaign is not endorsed by Innocent but an effort by Swedish agency Peacock Advertising to pitch the account.

by Steve Hall    Mar-13-07    
Topic: Campaigns, Commercials, Strange



Budwieser Beach Bitch Berates Agent, Gets Wish

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This made us laugh. Not quite so annoying as the fast talking T-Mobile Cheerleader - who was actually more endearingly cute than bothersome - comes this beach bitch who, while berating her agent on the phone, trips over a bottle which releases a genie who grants her three wishes. While the genie isn't sure he can grant the woman's first two witches, the third one's easy.

The Budweiser spot, which broke March 1, was created by DDB Chicago and produced by anonymous content.

by Steve Hall    Mar-12-07    
Topic: Brands, Commercials, Good



Lame Duck Altoids Work Delivers

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It's been a while and, unfortunately, it's a bit too late but here's some Leo Burnett-created spots for Chocolate Dipped Altoids we actually like. As the agency bids adieu to the client which is heading to the sunny San Francisco offices of Hal Riney, Leo Burnett can be pleased it created some decent work while in lame duck status. These four spots, produced by Biscuit, create four scenarios in which the intrigue displayed by the onlookers isn't due to what would normally cause intrigue. Each spot has a nice twist and holds attention long enough for the payoff. Don't worry, Leo Burnett. Be happy. Maybe Hall Riney will screw it up and the chocolate dipped weirdos will come running back to you. See all the ads here.

by Steve Hall    Mar-12-07    
Topic: Agencies, Campaigns, Commercials, Good










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