One Armed Caveman Eats Candy Bar, Gets Munched

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If you're a caveman (no, not the Geico caveman because you, my friend, would somehow think this is yet another slight on your kind) and you're eating a "Half Chocolately, Half Candy, Half Crazy" Vertigo bar from Topps Confections, you might want to keep your arms close by. The campaign, which kicks off March 19, was created by Duval Guillaume New York and will air through May 28 on Nickelodeon, Cartoon Network, ABC Family among others. Here's a look at one of the four :15's.

by Steve Hall    Mar-17-07    
Topic: Campaigns, Commercials, Good, Strange, Television



Hockey Players, Molson Fans Want More Liberally Curved Sticks

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According to Molson Breweries, 36 percent of Candian hockey fans think players should be allowed to have more liberal curves on their stick. Maybe not for actually playing hockey but definitely for lazily reaching for a beer. Zig created. Untitled Produced.

by Steve Hall    Mar-13-07    
Topic: Commercials, Good



Krispy Kreme, Busty Jogger Have Holes to Fill

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"Looks like we've both got a whole that could use some filling." Couple that statement with imagery of a lecherous donut and busty jogger drinking from a fountain and you've got yourself copy which passes as acceptable these days. While there's nothing wrong with wanting to fill holes whenever one has the chance, imagery like this in a donut ad is just plain creepy. Especially if you're watching the ad while sitting next to anyone other than your very, very significant other. Well, we guess Krispy Kreme is doing all they can to keep it up. Their business, that is.

by Steve Hall    Mar-13-07    
Topic: Bad, Commercials



BlueFly Makes One Night Stands Easier

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In a new commercial for online retailer BlueFly, two co-workers who have been eying each other for a long time finally hook up, have dinner together and wake up in the same bed. Planning ahead, the woman makes sure she has the right attire so as to avoid suspecting glances at the office the next morning. The M2GL-created ad was directed by TonyGoldwyn. Here's the :30 and the extended :90.

by Steve Hall    Mar-13-07    
Topic: Commercials, Good



Orange Ponders Life After Death Before Becoming Drink Ingredient

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Here's one of those ads that makes you want to check your arms for track marks to make sure you aren't high on something. In this entrancing Innocent smoothie commercial, an orange introspectively ponders life after death as he prepares to become part of the product. You can see more of the refreshingly odd campaign here.

The campaign is not endorsed by Innocent but an effort by Swedish agency Peacock Advertising to pitch the account.

by Steve Hall    Mar-13-07    
Topic: Campaigns, Commercials, Strange



Budwieser Beach Bitch Berates Agent, Gets Wish

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This made us laugh. Not quite so annoying as the fast talking T-Mobile Cheerleader - who was actually more endearingly cute than bothersome - comes this beach bitch who, while berating her agent on the phone, trips over a bottle which releases a genie who grants her three wishes. While the genie isn't sure he can grant the woman's first two witches, the third one's easy.

The Budweiser spot, which broke March 1, was created by DDB Chicago and produced by anonymous content.

by Steve Hall    Mar-12-07    
Topic: Brands, Commercials, Good



Lame Duck Altoids Work Delivers

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It's been a while and, unfortunately, it's a bit too late but here's some Leo Burnett-created spots for Chocolate Dipped Altoids we actually like. As the agency bids adieu to the client which is heading to the sunny San Francisco offices of Hal Riney, Leo Burnett can be pleased it created some decent work while in lame duck status. These four spots, produced by Biscuit, create four scenarios in which the intrigue displayed by the onlookers isn't due to what would normally cause intrigue. Each spot has a nice twist and holds attention long enough for the payoff. Don't worry, Leo Burnett. Be happy. Maybe Hall Riney will screw it up and the chocolate dipped weirdos will come running back to you. See all the ads here.

by Steve Hall    Mar-12-07    
Topic: Agencies, Campaigns, Commercials, Good



Texas Rangers Fans Don't Smell Scented Candles

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As a guy with a girlfriend or a wife, you know you've found yourself in situations where, if you were to view them as a third party, you'd cringe and wonder what the hell happened to your manishness. That's the plight in which the guy in this Texas Rangers commercial finds himself. Thankfully, the campaign's tagline, "You could use some baseball," has the cure.

The campaign, created by Austin-based Door Number 3, consists of three television commercials and an outdoor effort (PDF).

by Steve Hall    Mar- 8-07    
Topic: Campaigns, Commercials, Good, Outdoor, Television



Bank Robber Overcome by Teller's Beauty

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Here's an ad that acknowledges men for what they truly are: animals on the hunt for whatever sparks their fancy. In this commercial for Belgian men's magazine P-magazine, two men break into a bank, hold everyone at gunpoint and grab the cash. One of the tellers, Belgian model Sylvie De Caluwé, is so stunningly beautiful, one of the robbers can't help but take a break from the action to try and get some action. Cleverly honest. Duval Guillaume Antwerp created the ad.

by Steve Hall    Mar- 6-07    
Topic: Commercials, Good



GAP Still Hunting For Direction

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We're just out of comments when it comes to the GAP, it's marketing and its apparent inability to connect with any segment of any demographic. In this spot, Claire Danes and Patrick Wilson dance across an empty stage to Irving Berlin's "Anything You Can Do" all to promote...The Boyfriend Trouser. Huh? Whatever.

The spot was created by Laird and Partners with some visual help from Brickyard.

by Steve Hall    Mar- 6-07    
Topic: Commercials










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