Shalmor Avnon Amichay / Y&R has created a new campaign for the Israeli AIDS Task Force which seeks to remind us AIDS is still out there doing its thing killing, to date, 25 million people. After seeing one of the spots in the campaign, Oh My God, the next time you say "Oh my God" during a certain activity, you might be reminded of a less than desirable association between that exclamation and the orgiastic intensity you meant to associate with it.
The second spot, Fantasy, asks you to envision your favorite sexual fantasy; a threesome, by candle light, a quickie in the morning, with a virgin, as part of an orgy, from behind...all while assaulting you with images of death in the form of gravestones. Hmm. Another association we'd rather leave behind. But, we won't because we know the message is important.
Departing from trendy but faceless consumer lifestyle ads (Mac vs. PC campaign aside), Apple airs a nostalgic montage of scenes featuring familiar actors saying "Hello?" to the tune of Inside Your Head by Eberg - a good choice considering Steve Jobs' magnetic personality, cultish popularity and fondness for black turtlenecks does smack of creeptastic mind-control juju. Really. We dream about him whispering "Apple" to us at night.
The soul-thawing ad is Apple's first for the miraculous iPhone. It probably won't be the last of efforts to build the shiny do-all device into the grand culture before its appearance this summer. The spot appeared during last night's Oscars and played several times.
Thanks to Mac Rumors for the handy-dandy info.
Here's a refreshingly new approach to online poker advertising. Rather than strangely dressed booth babes, sex-laced silliness, strippers with surprise endings, politically stylized bootie, potentially removed fingers, branded streakers (1, 2), lingerie-clad pillow fighters and painted cows, we have serious poker players actually playing serious poker. Who knew? Full Tilt Poker knows and, in a new campaign created by WongDoody, it leaves all the silliness behind.
Rather than treat poker as some sort of game for retards (can't wait to see who emails me on that slur), the campaign elevates the game to what it is: a game of strategy, intelligence, intensity and skill. The eight television spots in the campaign were directed by filmmaker Errol Morris who helmed The Thin Blue Line and Fog of War. A supporting print campaign accompanies the television effort.
Bucky Turco sends us this very, very cool U.K. commercial for the Nissan Qashqai SUV in which the vehicle is used as a skateboard to demonstrate its agility. A giant-footed person hops on the car and takes it for a spin as if it were an actual skateboard. The results are impressive. We like
AdPunch points us to a commercial for the Danish Road Safety Council from last year which replays backwards what seems to be a real accident. Everything from the flying glass, exploding airbag and facial expressions are caught as the women in the accident narrates the commercial wishing she'd driven a bit slower, could turn back time and apologizes to the apparent death of a young couple she caused. Powerful stuff.
There's an even more shocking version of the campaign here (on DailyMotion which is like the world's slowest video site, unfortunately) in which a man hits a boy on a bike and he ends up going through the windshield. The campaign was created by Locomotion in Denmark. We'd love to know how this campaign was shot and if, in fact, these are actual accidents shot backwards.
While there are probably quite a few ads that make us go, "How do they do that?" the question isn't answered often enough to be worth pursuing very far.
Adland, however, posed the question about an ad for Orange entitled Belonging. Oddly enough, it was answered. Sam Akesson of Fallon London confesses, "[Belonging] took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right. Basically it involves a lot of people running and jumping into holes..."
We were like WTF until Fallon elaborated with its own version of Making the Video. Way more interesting than anything P. Diddy does behind the scenes of his hitmakers, it probably could still have used a catfight or two. But how often do you get to see people jumping into holes? Not nearly enough.
Ask at Ad-Rag confides, "Belonging doesn't use any CGI. Instead they rely on running away, jumping into holes and the camera's blind spot. I think it's neat." We do too.
In fact, we think behind-the-scenes efforts like this are a great way of building intimacy between brands, audiences and even - yes - agencies. If it worked for Nick Lachey and Jessica Simpson, it can work for us too. Creative endeavours make fertile ground for screaming, crying and potential taboo trysts, yeah?
We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.
How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.
Now here's a spot that's so bad, so cheesy, so predictably poor in it's use of t double entendre, it's actually good. It's an Australian spot for Tite-Tie, a product that helps tie things down in tandem with rope. And yes, we know this isn't new. See it here on the Tite-Tie site or a director's cut here on YouTube.
Post Red Bull, peddling liquid energy is the thing to do, regardless of whether the drinks actually work. (Consider the oxymoronic nature of energy beers.) So how to make your carbonated Kool-Aid sell? With a Gremlins throwback, of course.
Digital Domain creates a quirky spot for Amp, an energy drink from Pepsi. A guy up late gets attacked by Lilliputian paper monstrosities composed of his reject pile. Eventually he mans up and fights back. Then he has some Amp and starts writing the payoff piece.
We don't get why the trashed oeuvres turn into gremlins and attack, but we guess it has to do with the adventurous unpredictable lifestyle Amp drinkers lead. Either that or Amp is a hallucinogen, which would arguably sell better than yet another taurine-and-ginseng potion. Pepsi, are you listening? People don't want more energy. They want 'shrooms.
OK, this looks like it really really hurts. But, it also looks really, really cool. Using stop motion pixilation, PES, working with Margeotes, Feritta Powell, created a spot for Sneax Shoes in which a guy rides a skateboard that's actually a person. It's just weird enough to be cool. Though we wonder just how many times that skateboard guy had to move an inch at a time so they could piece the whole thing together.