Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.
Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.
Foam fingers, branded chests, emblazoned sweatshirts, goofy looking hats and all manner of flags are usually reserved for sports freaks who seem to get more excited about a game than whether or not their kid got honors in science. That's not the case with the California Lottery's Raffle, which spared none of this goofiness, and added some of its own, all to promote its next best way for people to piss away their hard earned cash. BBDO mastered this got editing help from Umlaut. Yea, we know. Who cares about editing but they sent the press release so it's only fair we give props.
A new campaign for Australia Post takes a look at every day of the week, each of those day's traits and how Australia Post works for Australians every day. In fact, its tagline is "Part of Every Day." Of course, Monday is the worst but Australia Post says it's there to make the day easier. Who new the post office could be so helpful? View all seven spots here in one video.
Quitting alone is perilous, so say three ads that demonstrate how sporadic and undependable "cold turkey" really is. Catch spot one, spot two and spot three.
Created by Wongdoody for the Washington State Dept. of Health, Cold Turkey builds upon the previous No Stank You! campaign.
The whole pimply uncooked bird gimmick is weird. And what's wrong with cold turkey, anyway? Cold turkey's helped us quit hundreds of times. As any experienced smoker will tell you, quitting hundreds of times is way better than starting hundreds of times.
Make the Logo Bigger points us to this :15 ad tag-team featuring Geico's perpetually frustrated existentialist caveman.
As a bonus he also points us to the Phil Sims golf spot that preceded the Super Bowl. The inclusion of the caveman in the good-sport world of green hills, khaki shorts and pompous conversation is priceless. "What is this, youth soccer?" he barks competitively. We almost died laughing.
It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.
Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?
There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.
Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.
This is both bittersweet and deliciously cheesy at the same time. Hopefully, the anit-suicide folks will leave it alone and allow its...um... beautiful poignency shine through. As two lovestruck geckos embrace each each other atop a ceiling tile, Cliffhanger-style drama ensues leading to a bittersweet ending observed by three chess players, one of whom should have chosen Shera Ceiling Board instead of cheap substitutes. It's oddly endearing.
Shawn Waite send us this ad, which, while watching, causes a certain transfixation of the mind and causes wonderment as to what could possibly be going on (that is, if you don't read the title of the video which give the whole damn thing away). While many men from time to time are told to "grow some balls," the balls in this commercial are probably not what most had in mind. Unless, of course, they plan to become a disgustingly prolific, over-producing porn star who loves to provide the kind of facial you don't get at the salon. Eew. Sorry.
Gratuitous sex sell alert! Now you can't say we didn't warn you. Apparently hot girls and erections are now the method of choice for financial services recruitment. It seems a position with Optiver allows one to have a successful, rewarding career in financial services without burning out or losing one's lust for life. One of these two men on the park bench who watch the ubiquitous hottie prance by in this ad has, as clearly illustrated, not lost his ability to raise the bar.
On Tuesday, we reported Jennifer Love Hewitt would be reprising her role as Hanes spokeswoman to promote the company's All-Over Comfort Bra. Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking tonight on American Idol, feature Hewitt struggling with ill-fitting bras during a photo shoot until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges.
You can see the new commercial, view the out takes, play the game, share bad bra stories and see more of Jennifer Love Hewitt in all her glory here.