Here's an ad that acknowledges men for what they truly are: animals on the hunt for whatever sparks their fancy. In this commercial for Belgian men's magazine P-magazine, two men break into a bank, hold everyone at gunpoint and grab the cash. One of the tellers, Belgian model Sylvie De Caluwé, is so stunningly beautiful, one of the robbers can't help but take a break from the action to try and get some action. Cleverly honest. Duval Guillaume Antwerp created the ad.
We're just out of comments when it comes to the GAP, it's marketing and its apparent inability to connect with any segment of any demographic. In this spot, Claire Danes and Patrick Wilson dance across an empty stage to Irving Berlin's "Anything You Can Do" all to promote...The Boyfriend Trouser. Huh? Whatever.
The spot was created by Laird and Partners with some visual help from Brickyard.
We've seen this new Quiznos spot several times and every time we get to the end of it we cringe when a woman, after saying, "It's not lacking any meat and that's what real women need," lets loose this freakishly awkward laugh as if she were a high school teacher who just attempted to tell a joke to an auditorium full of students. It's like your mother telling a sex joke to your girlfriend when she meets your parents for the first time. It's like walking in on your parents while they're having sex. OK, it's not that freaky but this girl's laugh is just weird. We'll leave it at that.
With their usual oddball style, The Perlorian Brothers have delivered another campaign for AMV BBDO London client Wrigley. The two spots illustrate the plaque-fighting qualities of Orbit gum by dressing people up in plaque-fighting suits and havening them fight plaque while accompanied by...a street musician. How very hip. Or weird. Or whatever.
Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.
Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.
Foam fingers, branded chests, emblazoned sweatshirts, goofy looking hats and all manner of flags are usually reserved for sports freaks who seem to get more excited about a game than whether or not their kid got honors in science. That's not the case with the California Lottery's Raffle, which spared none of this goofiness, and added some of its own, all to promote its next best way for people to piss away their hard earned cash. BBDO mastered this got editing help from Umlaut. Yea, we know. Who cares about editing but they sent the press release so it's only fair we give props.
A new campaign for Australia Post takes a look at every day of the week, each of those day's traits and how Australia Post works for Australians every day. In fact, its tagline is "Part of Every Day." Of course, Monday is the worst but Australia Post says it's there to make the day easier. Who new the post office could be so helpful? View all seven spots here in one video.
Quitting alone is perilous, so say three ads that demonstrate how sporadic and undependable "cold turkey" really is. Catch spot one, spot two and spot three.
Created by Wongdoody for the Washington State Dept. of Health, Cold Turkey builds upon the previous No Stank You! campaign.
The whole pimply uncooked bird gimmick is weird. And what's wrong with cold turkey, anyway? Cold turkey's helped us quit hundreds of times. As any experienced smoker will tell you, quitting hundreds of times is way better than starting hundreds of times.
Make the Logo Bigger points us to this :15 ad tag-team featuring Geico's perpetually frustrated existentialist caveman.
As a bonus he also points us to the Phil Sims golf spot that preceded the Super Bowl. The inclusion of the caveman in the good-sport world of green hills, khaki shorts and pompous conversation is priceless. "What is this, youth soccer?" he barks competitively. We almost died laughing.
It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.
Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?
There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.
Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.