In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.
The three-minute video begins with footage from the famed attempt and with Knievel intoning "Each time I was hurt, they all said that guy is lucky he's not dead. And they were right. But I wanted to get up and try again."
W+K London has returned with its latest work for Cravendale. Bringing back Bertrum Thumbcat, an overlord of the feline underworld, the agency has concocted a humorous story focusing on Bertrum's desire to achieve world domination (and all the Cravendale milk he can get his paws on) by brainwashing milkmen into doing his bidding.
My, my, the Citroen robots have become more sophisticated over the years. If you recall, an early effort by Vancouver-based The Embassy had a Citroen do a Transformers-style dance atop a parking garage.
Five years later, working with Paris-based Agency H, The Embassy is out with a, well, more grounded version of the robot. Eschewing the CGI and VFX approach taken with earlier work and commenting on the new work, The Embassy President Winston Helgason said, "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the color grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."
- A hilarious ad for insurance company Centraal Beheer makes great use of the Love Boat theme and a twist ending.
- How to simply turn a print ad into an interactive iPad experience.
- New MOO.com ads feature real customers who run their own start-ups and tout the benefits of what Moo has to offer.
We suppose there was a time back in pre-internet times when scoring reduced price hotel room or an upgrade depended a bit more on one's personality and charm than on one's mouse clicking skills. Sadly, those days are gone as the old crooner in this Barton F. Graf 9000-created Kayak ad laments.
Thankfully, there is Kayak. But, sadly, our crooner wants nothing to do with advanced technology preferring to further wallow in depression with drink in hand.
We're not sure what we're supposed to be paying attention to in this new Venebles Bell & Partners Audi commercial which touts the new 2013 S8 sedan. The 60-second spot, entitled Suspect and scheduled to air during the Giants vs. Cowboys season opener on NBC Sept. 5 game, takes cues from heist films.
As the ad progresses, we are left to decide whether a robbery has transpired or if the scene was purely a figment of the driver's imagination. Personally, we wonder what the women in the red pumps is going to look like when she is finally revealed.
- There's nothing fake about Katy Perry's...Chips.
- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.
- Paddy Power has enlisted Jesus to help the brand launch in Italy.
- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.
- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.
- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.
CP+B is out with its latest for Old Navy. Entitled "Da Bears," the spot features (an unrecognizable...at least to us) George Wendt, Bears play-by-play announcer Jeff Joniak and retired Bears and sports announcer Tom Waddle. The spot touts Old Navy's NFL gear. Mike Ditka shows up to give his stamp of approval.
Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80's cop film stone unturned.
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.