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Support Your Vet. No, Not the One Who Spays Pets. The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan. We like the approach; it's neither pushy nor garishly patriotic. It's gentle. See "Signs," our favourite; more at supportyourvet.org. The Now Network: Like a Wedding Planner in Your Pocket! In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet. "Need the stunt groom -- now!" All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy. Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)
by Angela Natividad
May- 5-09
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Topic: Brands, Campaigns, Commercials, Mobile/Wireless, Television Mojito at the Ready, Bacardi Saunters Through Time "Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing. We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward. (The End of) TwitteRFP, Creepy Diet Detectives, Sears Still Sucks - Current.tv's TwitteRFP goes to... - Chanel No. 5, the film. (Magically delicious. Also see behind-the-scenes action with Audrey Tautou and Jean-Pierre Jeunet.) - McDonald's does YouTube/McCafe thing. - For those that tweet from the toilet. - Sears still sucks, but it's trying not to. - "I'm sure you were going for 'Guy looks at all of your daily food choices' but this one screams restraining order."
by Angela Natividad
May- 5-09
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Topic: Agencies, Brands, Commercials, Online, Social, Television, Video I'll Have A Golden Shower With My Dirty Sanchez A YouTube commenter sums up this beer spoof quite well, writing, "Jesus Christ, you Americans have such a poor kind of humor. Very childish..." And if you really want to know just how bad our sense of humor is, check out this Stuckey & Murray commercial entitled Golden Shower. And yes, that's exactly what it's all about. Complete with a Dirty Sanchez too. Yawn. No, Wait, Hurry! Must. See. This. Must. See. This. That was the subject line of an email we recently received. Well it's a forgone conclusion no one ever needs to see anything when a subject line screams Must. See. This. And besides, we've seen it all before. You know the drill. Mini Cooper transforms. Citroen transforms. Copy machines transform. Citroen transforms again. Citroen transformation gets spoofed. Altoids transforms. Kid spoofs transformations. But if you've been asleep for the past four years, do feel free to watch this Bajaj DTSi commercial in which motorbike...yes...transform. Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced. And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight. Scotts Helps Fuel Your Audubon Hobby. To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us. Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away. This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart. Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. > Never Mind the Juice; is that Birdhouse for Sale? "Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do. He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients"). We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang. Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers - One of those things we would've been happy to never, ever have to see. - AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.
by Angela Natividad
May- 1-09
Comments (1)
Topic: Brands, Campaigns, Commercials, Consumer Created, Online, Sponsorship, Spoofs 
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Source: Viral Video Chart
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