Citroen's Transformer-Style Robots Become Singing Cylons

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My, my, the Citroen robots have become more sophisticated over the years. If you recall, an early effort by Vancouver-based The Embassy had a Citroen do a Transformers-style dance atop a parking garage.

Five years later, working with Paris-based Agency H, The Embassy is out with a, well, more grounded version of the robot. Eschewing the CGI and VFX approach taken with earlier work and commenting on the new work, The Embassy President Winston Helgason said, "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the color grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."

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by Steve Hall    Sep- 6-12    
Topic: Commercials



Doofus in A Speedo Pimps Insurance

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- A hilarious ad for insurance company Centraal Beheer makes great use of the Love Boat theme and a twist ending.

- How to simply turn a print ad into an interactive iPad experience.

- New MOO.com ads feature real customers who run their own start-ups and tout the benefits of what Moo has to offer.

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by Steve Hall    Sep- 5-12    
Topic: Commercials, Strange



Old Crooner Laments Inability to Charm Hotel Vixen

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We suppose there was a time back in pre-internet times when scoring reduced price hotel room or an upgrade depended a bit more on one's personality and charm than on one's mouse clicking skills. Sadly, those days are gone as the old crooner in this Barton F. Graf 9000-created Kayak ad laments.

Thankfully, there is Kayak. But, sadly, our crooner wants nothing to do with advanced technology preferring to further wallow in depression with drink in hand.

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by Steve Hall    Sep- 5-12    
Topic: Commercials



Is This A Shoe Commercial or an Audi Commercial?

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We're not sure what we're supposed to be paying attention to in this new Venebles Bell & Partners Audi commercial which touts the new 2013 S8 sedan. The 60-second spot, entitled Suspect and scheduled to air during the Giants vs. Cowboys season opener on NBC Sept. 5 game, takes cues from heist films.

As the ad progresses, we are left to decide whether a robbery has transpired or if the scene was purely a figment of the driver's imagination. Personally, we wonder what the women in the red pumps is going to look like when she is finally revealed.

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by Steve Hall    Sep- 5-12    
Topic: Commercials



Paddy Power Hires Jesus, Cravendale Cats Are Back

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- There's nothing fake about Katy Perry's...Chips.

- Check out these NSFW ads for Spanish lingerie brand Jane Pain that aren't actually NSFW.

- Paddy Power has enlisted Jesus to help the brand launch in Italy.

- A McDonald's billboard targeting Hmong people in St. Louis got its grammar wrong.

- The Barbarian Group's Benjamin Palmer discusses the internet's biggest changes over the past ten years and what the future holds.

- Not really sure what's being sold here but the video does have three women in lingerie bouncing around on big jumpy balls.

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by Steve Hall    Sep- 4-12    
Topic: Agencies, Brands, Campaigns, Commercials, Industry Events



'Da Bears' Fans Help Old Navy Sell NFL Gear

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CP+B is out with its latest for Old Navy. Entitled "Da Bears," the spot features (an unrecognizable...at least to us) George Wendt, Bears play-by-play announcer Jeff Joniak and retired Bears and sports announcer Tom Waddle. The spot touts Old Navy's NFL gear. Mike Ditka shows up to give his stamp of approval.

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by Steve Hall    Aug-30-12    
Topic: Commercials



Carlton Draught Pokes Fun at Hollywood Car Chases

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Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80's cop film stone unturned.

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by Steve Hall    Aug-30-12    
Topic: Commercials



Kia Hamsters Return in Epic Period Piece

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The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.

The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.

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by Steve Hall    Aug-30-12    
Topic: Agencies, Best, Brands, Commercials, Creative Commentary



UK Shopping Center A Rotating Island of Cool

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London ad agency isobel along with Aardman Animations have created an interesting, new campaign for Bullring - one of the UK's biggest shopping centers.

Leveraging the brand's Life's Even More Exciting at The Centre positioning, the new campaign features a very cool, four-tier revolving mechanical model, said to be a quirky, playful interpretation of Bullring and Birmingham. A collection of products including lipsticks, illuminated ladles, cheese graters and perfume sit alongside a number of recognizable (to those in the UK) architectural landmarks.

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by Steve Hall    Aug-28-12    
Topic: Commercials



Exploding Gas Station Not an Obstacle for Toyota Corolla

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Monica is cute. Monica has decided to make a quick pitstop for gas. Monica is cute. Monica will have to find another gas station because the one she just stopped at blew up. Monica is cute. Good thing her Corolla has legendary MPG to getting there won't be a problem. Monica is cute.

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by Steve Hall    Aug-27-12    
Topic: Commercials, Strange










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