Amp Drinker Combats Own Mind on Insomniac Odyssey

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Post Red Bull, peddling liquid energy is the thing to do, regardless of whether the drinks actually work. (Consider the oxymoronic nature of energy beers.) So how to make your carbonated Kool-Aid sell? With a Gremlins throwback, of course.

Digital Domain creates a quirky spot for Amp, an energy drink from Pepsi. A guy up late gets attacked by Lilliputian paper monstrosities composed of his reject pile. Eventually he mans up and fights back. Then he has some Amp and starts writing the payoff piece.

We don't get why the trashed oeuvres turn into gremlins and attack, but we guess it has to do with the adventurous unpredictable lifestyle Amp drinkers lead. Either that or Amp is a hallucinogen, which would arguably sell better than yet another taurine-and-ginseng potion. Pepsi, are you listening? People don't want more energy. They want 'shrooms.

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Commercials, Television



Human Skateboard Sells Shoes

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OK, this looks like it really really hurts. But, it also looks really, really cool. Using stop motion pixilation, PES, working with Margeotes, Feritta Powell, created a spot for Sneax Shoes in which a guy rides a skateboard that's actually a person. It's just weird enough to be cool. Though we wonder just how many times that skateboard guy had to move an inch at a time so they could piece the whole thing together.

by Steve Hall    Feb-21-07    
Topic: Commercials, Good



Campaign Chastises Ineffective Second Hand Smoke Reduction Methods

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The Colorado department of Public Health & Environment has a new ad campaign out created by Denver's Cactus Marketing Communications and produced by Reginald Pike. While the campaign leaves the duty of informing people they shouldn't smoke in the first place to others, this campaign suggest the only way to prevent children from inhaling second hand smoke is to "step outside." All three scenarios which include the use of a fan, blowing smoke out of a car window and using aerosol spray are common, however stupid, methods smokers use to make them think their doing the right thing. Maybe this campaign will kick some of those idiots in the ass. And for fuck's sake, can you all stop throwing your cigarette butts out your car window? That's what the fucking ashtray is for, idiot! No one wants your smelly butt bouncing off their windshield.

by Steve Hall    Feb-20-07    
Topic: Campaigns, Commercials, Good



Grolsch Brings Dancing Beer Bottles to the Table

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Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.

We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.

by Angela Natividad    Feb-19-07    
Topic: Commercials, Good, Online, Television, Video



U.S. Government Wants to Legislate Japanese Commercial

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OMG! According to the United States Alcohol Tobacco Tax and Trade Bureau, watching someone drinking a beer in a Japanese Asahi beer commercial may cause alcoholism in the States! Everyone, cover your eyes immediately before you succumb to the power of the almighty television commercial...in a language you can't even understand...in a commercial you will never see aired in America...because its a friggin Japanese commercial! Why doesn't the U.S. government just skip all this shit and force us right into the 1984-like world in which they really want us to live?

Overreact much? How about gone entirely insane. The government wants to take legal action against Red Sox pitcher Daisuke Matsuzaka who is seen in the Asahi ad consuming beer, a no-no in the States. While it's one thing to enforce the U.S. regulation of not showing the actual consumption of alcohol in advertisements, it's entirely another to foist that law on another country or a person who just happens to now live in the U.S. but made the commercial in another country under an entirely different jurisdiction.

more »

by Steve Hall    Feb-16-07    
Topic: Commercials, Policy, Strange, Trends and Culture



Nike Breathes Its Way Into Beat Box Commercial

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If you like beat boxing, you'll like this new commercial from Nike where athletes' breathing takes on rhythmic form and becomes a creation unto itself. The ad was created by Wieden + Kennedy Shanghai and produced by HSI in Culver City, CA. Not much else to say other than watch.

by Steve Hall    Feb-15-07    
Topic: Brands, Commercials, Good



Vilara Gets Mean to Hawk Exclusivity, Leaves More Questions than Answers

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Like the queen bee on the quad, some people just get off on making other people look lame in comparison. We're guessing that's how this spot for Vilara is supposed to encourage people to go there. Apparently Vilara is super-awesome because chavs (a slang term for working-class uneducated folk, according to handy Wikipedia) don't know where it is. And the website notes places only get It status when they're virtually unheard-of.

So why advertise for it? Who are they talking to exactly? Won't this in fact make chavs aware? Does that mean they stop being chavs? And what TV-watching demo will actually be relieved that the topless kissing chicks featured in the ad won't be at this dream spot?

by Angela Natividad    Feb-15-07    
Topic: Bad, Commercials, Television



Kasey Kahne Bends Over for Allstate

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Until the arrival of Danica we didn't think of racing as much of a hottie sport. But these new Allstate spots with Evernham Motorsports' Kasey Kahne might just change our minds.

Set to air during the Daytona 500, the ads continue a campaign from last year and feature yummy Kasey getting repeatedly eye-raped by women from Allstate's Girls Day Out campaign. Watch him get bullhorn-frisked, and here's a spot where he tries driving away before damage is done.

In case you're wondering, the spots are for Allstate's Accident Forgiveness and Your Choice Auto Insurance packages. Unfortunately for us the Kasey package isn't one of the plans you can add to your policy, but that's okay, because he'd probably cause more accidents than prevent them.

by Angela Natividad    Feb-15-07    
Topic: Campaigns, Celebrity, Commercials, Good, Television



Fair Weathered 72andSunny Creates Cloudy Weather For Cherry Coke

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In a new commercial for the newly designed Cherry Coke, Los Angeles-based 72andSunny invents a new kind of downpour that isn't cats or dogs or frogs or anything else we've seen fall from the sky but cherries. Lots and lots of cherries. OK, most of them are digital cherries but still. We think it's kind of humorous an agency called 72andSunny made a commercial that's all about cloudy skies and rain

by Steve Hall    Feb-14-07    
Topic: Brands, Commercials, Good



Man Reminices About Sex in Subtitles

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So we're looking at this commercial in which an older couple is having a conversation but it's subtitled because, well, after you're in a relationship for a long time, one assume everything's already been said but e can't figure out what the ad's trying to say. But the end of the ad with it's tagline, "A real relationship is built over time," all is apparently explained. While it's true a solid relationship does take time to build but as a person looking for banking services, does anyone want their bank to take 40 years to "understand" them?

Oh screw that, the ad's funny. The ad was created by Duval Guillaume in Belgium.

by Steve Hall    Feb-13-07    
Topic: Commercials, Good










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