Man Reminices About Sex in Subtitles

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So we're looking at this commercial in which an older couple is having a conversation but it's subtitled because, well, after you're in a relationship for a long time, one assume everything's already been said but e can't figure out what the ad's trying to say. But the end of the ad with it's tagline, "A real relationship is built over time," all is apparently explained. While it's true a solid relationship does take time to build but as a person looking for banking services, does anyone want their bank to take 40 years to "understand" them?

Oh screw that, the ad's funny. The ad was created by Duval Guillaume in Belgium.

by Steve Hall    Feb-13-07    
Topic: Commercials, Good



GE Plays Leapfrog, We Like Where It's Going

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This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.

by Angela Natividad    Feb-12-07    
Topic: Brands, Commercials, Online



McDonald's Needs Kids With Imagination

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In this commercial, we're not sure whether McDonald's is telling us all kids have an active imagination or whether their food is an addictive hallucinogenic. Or maybe, they have to make us hallucinate in order to make us believe McDonald's is actually a place you'd want to eat. Oddly, it works. Mostly because it's not your average McDonald's spot. It was created by Leo Burnett in Sydney and the the effects were done by Fuel International.

On a semi-completely unrelated note, a friend tells us she sat next to a guy on an airplane trip whose company manufactured flavors. Flavors for everything. Every taste. The man's biggest customer? McDonald's If you have to add beef flavor to a hamburger, you know something is definitely just not right. No matter how convincing a commercial might be.

by Steve Hall    Feb-12-07    
Topic: Brands, Commercials, Strange



Valentines' Day Present 'So Much BiggerThan I Thought'

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When you mix cheesy with double entendre, what do you get? An oddly watchable two minute commercial for Vermont Teddy Bear. On has to assume this was purposefully created to be, well, bad. Cheesy bad. We suppose a Teddy Bear might be a great Valentine's Day gift. It's easier to buy than jewelry. It's definitely cheaper. And if it makes your girl go, "so much bigger than I thought," it just might be worth buying.

by Steve Hall    Feb-12-07    
Topic: Commercials, Strange



French Kids Rain 400 Blows Down on Abused Moms

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Responding to this British domestic violence campaign, Alt-Buzz decided to show us how the French do it.

Released by Young and Rubicam for La Federation Nationale Solidarite Femmes a few months ago, this ad demonstrates that when you beat your spouse, you teach violence to your children. The ending came as a surprise even to us. We've kicked cans, other peoples' glasses and the occasional pigeon but we've never kicked our moms.

by Angela Natividad    Feb- 9-07    
Topic: Commercials, Good, Television, Video



Wrong Answers Given to Save Right Ones For Trivia Show

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Here's a collection of odd promos for Toronto pub The Hargrave which holds a trivia contest every night. The promos capture three scenarios in which a particular answer would be right but the wrong one is given because viewers are urged to "save you right answers" for The Hargrave's trivia night. They're just weird enough to make you go WTF was that?

by Steve Hall    Feb- 9-07    
Topic: Commercials



Another Ad Pulled Proving America is Officially Insane

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Apparently, commercials now cause suicide. You've heard us rail against those cause groups for every conceivable issue and ailment before and we're going to do it again. The American Foundation for Suicide Prevention has asked GM to yank its Deutsch LA-created Robot commercial in which a dejected robot is fired and commits suicide...in a fucking dream! For fuck's sake. When will this idiocy end? When will people realize we're talking about advertising here and not brain surgery? When will people get their head out of their asses and laugh when a piece of humor is placed in front of them? It's a robot...in a commercial. Hello?

more »

by Steve Hall    Feb- 8-07    
Topic: Bad, Brands, Commercials, Super Bowl 2007



'My Super Proposal' Ad Finally Aired Last Night On 'Veronica Mars'

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Now that we've spent the better part of a week pointlessly bitching about which Super Bowl spot was the best, we might consider giving the honor to an ad that, though intended, never appeared during the game. You might remember the guy, now revealed to be Rand Fishkin of Seattle, behind MySuperProposal who was attempting to raise money to buy a Super Bowl ad in which he had planned to ask his girlfriend, Geraldine DeRuiter, to marry him. Well, he wasn't able to raise the $2.6 million needed to purchase a Super Bowl spot and began talking to advertisers to support his effort as well as to CBS who were considering running the spot.

Unfortunately when half time rolled around CBS called to say the spot would not, in fact, air. Undeterred and with a $3,000 gift from his mother, Fishkin bought a local spot on Seattle's KSTW Tuesday night during Geraldine's favorite show, Veronica Mars.

more »

by Steve Hall    Feb- 7-07    
Topic: Commercials, Good, Super Bowl 2007



Mac Takes Bite Out of Vista in New Mac vs. PC Ad

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Shortly after a Bill Gates interview in which he discusses Vista and finally blows his top about Apple, Apple releases its latest Mac vs. PC ad. Looks like they're getting meaner: this one features a Secret-Service-looking guy standing behind the humanized Mac and PC. Every time they say something he asks, "Cancel or allow?"

The ad pokes fun at Vista's hyper-anal new security features, which, if this ad is any authority, may hamper the user experience rather than improve it.

We don't know about you but we're pretty sick of the Mac vs. PC campaign, particularly now that they're getting damn snarky. Really, how old are we, five?

by Angela Natividad    Feb- 6-07    
Topic: Campaigns, Commercials, Television



Sex Sells Approach Not Used In Female Arousal Ad

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Oh well of course we have to write about this. We wouldn't be Adrants if we didn't bring you every last morsel of sexually-related advertising news now would we? But, this time, it's a little different. Rather than this being about how sex is used to sell, this is about actual sex and better sex according to female arousal product Zestra. Hey, men have Viarga, why can't women get a boost too, right? The ad claims it's not a drug nor hormones rather botanicals "clinically proven to increase sexual arousal and pleasure in women." It's too bad, though, the company chose to go the cheesy direct-to-consumer drug route rather than the more humorous Herbal Essence approach.

by Steve Hall    Feb- 6-07    
Topic: Commercials










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