Bud Light Slapping Ad A Nod to Agency.com Fist Bump

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As Sunday turns into Monday and time allows for the additional digestion and review of Super Bowl commercials, Bud Light's slapping ad has us laughing out loud this morning. When we viewed it during the game along with the insanity of the rest of the event, we didn't have time to enjoy the very hilarious wink/nod embedded in that ad. You all, of course, remember the Agency.com YouTube video fiasco in which Tom Ajello's fist bump became the signature of something...um...less than positive about the ad business. Well, wasn't it hilarious to see that very same notion become the basis of the Bud Light Slapping ad in which a guy, in response to an offered fist bump, says, "Yo, Steve, fist bump is out man!"

After that, the commercial turns into a humorous slap-fest but the funniest part of the ad is the end when the old dude (ad exec? hmm) offers up a fist bump and says to the young dude, "Nice job in there, Larson. You saved the account" to which the young dude responds by slapping the old dude. There's no way this commercial's creative concepting occurred without mention of Agency.com and its famouos fist bump. Nice work, guys.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Creative Commentary, Super Bowl 2007



Budweiser Wins USA Today Super Bowl Survey

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In USA Today's annual Super Bowl Ad Meter, Budweiser topped the list with its Crab commercial. Rounding out the top ten were six other Anheuser-Busch commercials including Bud's Stray Dog, Bud Light's Rock Paper Scissors, Bud Light's Language Course, Bud Light's Auctioneer Wedding, Bud Light's Gorillas and Bud Light's Hitchhiker.

Damn! You think the 238 survey participants were drinking Bud Light while watching the ads? Hmm. The other lucky three to round out the top ten were Doritos for its consumer-generated Crash, FedEx for Moon and Sickers for its Kiss.

Where the hell is the kitschy Robert Goulet Emerald Nuts ad you ask? It ranked number 17 on the list but if it were uo to us, we'd move it up a bit. Perhaps knocking one of those Bud Light spots out of the top ten.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



AOL Dubs 'Blockbuster Mouse' Favorite Super Bowl Ad

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AOL's Super Bowl ad poll found Blockbuster's Mouse commercial to be the favorite among this year's crop of ads. Rounding out AOL's top five are Budweiser's Dalmation, Bud Light's Gorillas, Bud Light's Hitchhiker and Taco Bell's Lions. That poor Blockbuster Mouse is getting all the love this year. It's the least he can get after being violently dragged around by a rabbit.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



iFilm Dubs 'Blockbuster Mouse' Most Viewed Super Bowl Ad

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In this year's annual tally, iFilm found the very hilarious Blockbuster Mouse ad to be the most viewed ad on its Super Bowl video site. The ad did make us laugh and did hold our attention. Rounding out the top five most viewed ads were Bud Light's Rock, Paper Scissors; NFL's Chad Johnson Super Bowl Party; the Snickers Kiss (one of our favs for it's hilarious awkwardness) and Pizza Hut's ad with Jessica Simpson. (Well, we all know whay that one was watched over and over.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



Garfield Reviews, Bud Light Ads Most Viewed, Adranters Discuss

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- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.

- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.

- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Opinion, Super Bowl 2007



Flomax Isn't A Feminine Napkin. It's A Male Urinary Drug

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We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007



Budweiser Crabs Come Out to Play, Worship

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We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Brands, Commercials, Good, Super Bowl 2006



E-Trade Stages Bank Robbery ... By Banks

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Because sometimes you do feel raped and pillaged post teller-visit. We're not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace "secure," but whatever. The friendly waves, cuddly animal masks and thank-yous to the hostages were good touches. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007



Men Strip for Chevy HHR Ladies

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OK. It's cheesy. It's lame. It's hideous. but we love it. Love it! Call us sick but we love the consumer-created Chevy HHR commercial in which guys turn into street strippers for a couple of women in a car. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007



GoDaddy Reminds Us Why Marketing is Awesome

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GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007










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