Sex Sells Approach Not Used In Female Arousal Ad

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Oh well of course we have to write about this. We wouldn't be Adrants if we didn't bring you every last morsel of sexually-related advertising news now would we? But, this time, it's a little different. Rather than this being about how sex is used to sell, this is about actual sex and better sex according to female arousal product Zestra. Hey, men have Viarga, why can't women get a boost too, right? The ad claims it's not a drug nor hormones rather botanicals "clinically proven to increase sexual arousal and pleasure in women." It's too bad, though, the company chose to go the cheesy direct-to-consumer drug route rather than the more humorous Herbal Essence approach.

by Steve Hall    Feb- 6-07    
Topic: Commercials



Snickers Pulls 'Kiss' Website, Sales May Drop

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Apparently, the backlash over the Snickers Super Bowl commercial in which two men end up kissing after eating a Snickers bar from opposite ends was too much for the company to take and, as a result, the candy maker has taken down the commercial's accompanying website, afterthekiss.com. Typing in the URL simply redirects to the Snickers site.

While we liked this spot purely for its shock value, there's a faintly high probability this will have a very real negative affect on sales. Can you imagine the looks one will now receive from the checkout clerk when they buy a Snickers bar? That's just way too much snickering for most people to take and there's plenty of other perfectly good candy choices with far less embarrassment attached to them.

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by Steve Hall    Feb- 6-07    
Topic: Brands, Commercials, Opinion, Strange, Super Bowl 2007, Worst



Adrants Names Emerald Nuts Best Super Bowl Ad

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Naming the best Super Bowl commercial is, at best, uselessly subjective and wholly irrelevant but we're going to do it anyway. And, in a shocker, we're going to agree with Advertising Age's bob Garfield and dub the Emerald Nuts Robert Goulet commercial our favorite. It's just twisted and quirky enough for us to appreciate and, not to be dismissed (although it usually is with Super Bowl ads), did a pretty good job of sliding some product benefit into the ad. So, Bob, what do you think? More importantly, what does everyone else think? Are we nuts? Oops. Sorry. Anyway, both of us (Angela and Steve) thought it was the best so we're going to honor it the Adrants Favorite for this year. The ad was developed by Goodby, Silverstein & Partners, San Francisco and was directed by the kooky and famed Perlorian Brothers.

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by Steve Hall    Feb- 5-07    
Topic: Commercials, Creative Commentary, Opinion, Super Bowl 2007



Bud Light Slapping Ad A Nod to Agency.com Fist Bump

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As Sunday turns into Monday and time allows for the additional digestion and review of Super Bowl commercials, Bud Light's slapping ad has us laughing out loud this morning. When we viewed it during the game along with the insanity of the rest of the event, we didn't have time to enjoy the very hilarious wink/nod embedded in that ad. You all, of course, remember the Agency.com YouTube video fiasco in which Tom Ajello's fist bump became the signature of something...um...less than positive about the ad business. Well, wasn't it hilarious to see that very same notion become the basis of the Bud Light Slapping ad in which a guy, in response to an offered fist bump, says, "Yo, Steve, fist bump is out man!"

After that, the commercial turns into a humorous slap-fest but the funniest part of the ad is the end when the old dude (ad exec? hmm) offers up a fist bump and says to the young dude, "Nice job in there, Larson. You saved the account" to which the young dude responds by slapping the old dude. There's no way this commercial's creative concepting occurred without mention of Agency.com and its famouos fist bump. Nice work, guys.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Creative Commentary, Super Bowl 2007



Budweiser Wins USA Today Super Bowl Survey

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In USA Today's annual Super Bowl Ad Meter, Budweiser topped the list with its Crab commercial. Rounding out the top ten were six other Anheuser-Busch commercials including Bud's Stray Dog, Bud Light's Rock Paper Scissors, Bud Light's Language Course, Bud Light's Auctioneer Wedding, Bud Light's Gorillas and Bud Light's Hitchhiker.

Damn! You think the 238 survey participants were drinking Bud Light while watching the ads? Hmm. The other lucky three to round out the top ten were Doritos for its consumer-generated Crash, FedEx for Moon and Sickers for its Kiss.

Where the hell is the kitschy Robert Goulet Emerald Nuts ad you ask? It ranked number 17 on the list but if it were uo to us, we'd move it up a bit. Perhaps knocking one of those Bud Light spots out of the top ten.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



AOL Dubs 'Blockbuster Mouse' Favorite Super Bowl Ad

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AOL's Super Bowl ad poll found Blockbuster's Mouse commercial to be the favorite among this year's crop of ads. Rounding out AOL's top five are Budweiser's Dalmation, Bud Light's Gorillas, Bud Light's Hitchhiker and Taco Bell's Lions. That poor Blockbuster Mouse is getting all the love this year. It's the least he can get after being violently dragged around by a rabbit.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



iFilm Dubs 'Blockbuster Mouse' Most Viewed Super Bowl Ad

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In this year's annual tally, iFilm found the very hilarious Blockbuster Mouse ad to be the most viewed ad on its Super Bowl video site. The ad did make us laugh and did hold our attention. Rounding out the top five most viewed ads were Bud Light's Rock, Paper Scissors; NFL's Chad Johnson Super Bowl Party; the Snickers Kiss (one of our favs for it's hilarious awkwardness) and Pizza Hut's ad with Jessica Simpson. (Well, we all know whay that one was watched over and over.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Super Bowl 2007



Garfield Reviews, Bud Light Ads Most Viewed, Adranters Discuss

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- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.

- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.

- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Opinion, Super Bowl 2007



Flomax Isn't A Feminine Napkin. It's A Male Urinary Drug

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We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007



Budweiser Crabs Come Out to Play, Worship

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We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Brands, Commercials, Good, Super Bowl 2006










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