OK. Now we know why a good commercial needs a talented agency and a capable production house. Otherwise, we'd end up with boring outtakes like this making their way to the screen instead of the finished product. As if to drum up some excitement for one of its upcoming Super Bowl spots, Budweiser has released b-roll footage of a spot that will feature Dale Earnhardt Jr. in what looks like a nod Mel Gibson's Road Warrior. You can view the footage here but you won't be missing anything if you wait until game day to see the final product.
Monday is never a good day to analyze why so many commercials featuring athletes always portray said athletes as mindless idiots. Poor Vinny Testaverde, back-up quarterback for the New England Patriots is the latest to receive the jock-as-buffoon treatment. Setting aside for a moment the lunacy of a professional football player ordering food from a stadium's fast food counter while in full uniform, MasterCard, while promoting its PayPass card, felt it necessary (with advice from McCann-Erickson/New York) to capitalize on the stereotype of athlete as slave to coach.
While quite a few commenters think this Toyota RAV4 jousting spot is for shit, we like it purely for its unique entertainment value and because it's not a winding mountain road spot. And, wouldn't it be fun to watch two drunk idiots actually try to do this? Come one. You know you like it. Admit it.
Continuing is long-running trend of thrashing about its Tacoma pick up truck, Toyota is at it again; this time with a barfing Loch Ness monster who can't seem to stomach the truck's indestructible nature. Of course, a truck being shot out of the water like a cannon ball, smashing head first onto the ground and then being driven off with nary a scratch causes one to put as much belief into that as the existence of the Loch Ness Monster. Oh but wait, there's a disclaimer: "Fictionalization. Not a demo of Tacoma's performance or crash capabilities." Hmm. It might as well have read, "This commercial is a lie and we apologize for treating you like an idiot. Go buy a Ford. They're the ones that are really Built Tough." Nice touch though having Loch Ness Project's Adrian Shine in the spot. Not such a nice touch dropping the word "Expedition" in the spot though.
Now this is odd. A GoDaddy spot without Candice Michelle or Danica Patrick or fake big breasts has been "banned" by CBS as a possible Super Bowl commercial for the master of domains. The spot, called I Own You, has two guys in office cubicles with one demonstrating the ease of GoDaddy domain registration by taking all the domains his cube mate might want. Things get humorous when the subject turns to the second guys mother. Don't miss the witty (more witty with another "s") last name of the second guy too. We like the effort but can understand why a network might have a problem with his.
According to GoDaddy, which will buy three spots in the game, one will feature either or both Candice Michelle and new GoDaddy girl Danica Patrick. As long as the network approves it that is. We're thinking the non-Candice/Danica spots might actually turn out to be the better ones.
The Comcast Slowskys are back for more really slow cable versus DSL fun. In four new spots created by Goodby, Silverstein & Partners, the turtle family revels in the slowness of DSL indicating to the rest of us Comcasts's cable is a much faster choice. Whether that's true or not is irrelevant. The spots are funny in that odd sort of way the originals were and thet steer clear of the boring speeds and feeds spots many other cable and DSL companies still cling to. You can view all four spots here, here, here and here.
In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.
We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.
This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.
Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.
The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.
AllState, best known for its mild-mannered commercials and provocative slogan, "Are you in good hands?" conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.
In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you're like "OMGWTFBBQ," that soothing meme of a tone takes over: "AllState. Are you in good hands?"
Nervous laughter all around.
This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.
AllState, typically favouring the soberest of marketing stances, surprised us with this one. It's a little like God making a joke at our expense. We're sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.
Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.
Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.