Garfield Reviews, Bud Light Ads Most Viewed, Adranters Discuss


- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.

- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.

- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.

by Steve Hall    Feb- 5-07    
Topic: Commercials, Opinion, Super Bowl 2007

Flomax Isn't A Feminine Napkin. It's A Male Urinary Drug


We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007

Budweiser Crabs Come Out to Play, Worship


We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Brands, Commercials, Good, Super Bowl 2006

E-Trade Stages Bank Robbery ... By Banks


Because sometimes you do feel raped and pillaged post teller-visit. We're not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace "secure," but whatever. The friendly waves, cuddly animal masks and thank-yous to the hostages were good touches. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007

Men Strip for Chevy HHR Ladies


OK. It's cheesy. It's lame. It's hideous. but we love it. Love it! Call us sick but we love the consumer-created Chevy HHR commercial in which guys turn into street strippers for a couple of women in a car. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007

GoDaddy Reminds Us Why Marketing is Awesome


GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007

Snickers Commercial Wins Gross Award


Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Super Bowl 2007

Doritos Consumer-Generated Spot Shines


We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Super Bowl 2007

Jessica Simpson Returns with Cheesy Bites


Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.

In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Commercials, Super Bowl 2007

Gil the Crab Travels to Fourth Quarter


We will see our favorite crab, Gill, again in this year's Super Bowl. This time, the ad (two :15's actually) is tied to a "road trip" Gill made to deliver the commercial to Miami in time for the game. If you were one of the lucky (or unlucky ones depending upon how you like MySpace campaigns), you could have followed the whole thing on MySpace. Latching onto this year's trend of creating an ad to promote a Super Bowl ad, there's a :05 teaser on YouTube. The ads will appear in the 4th quarter of the game.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Super Bowl 2007, Video

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