In this year's annual tally, iFilm found the very hilarious Blockbuster Mouse ad to be the most viewed ad on its Super Bowl video site. The ad did make us laugh and did hold our attention. Rounding out the top five most viewed ads were Bud Light's Rock, Paper Scissors; NFL's Chad Johnson Super Bowl Party; the Snickers Kiss (one of our favs for it's hilarious awkwardness) and Pizza Hut's ad with Jessica Simpson. (Well, we all know whay that one was watched over and over.
- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.
- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.
- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.
We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.
We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.
Because sometimes you do feel raped and pillaged post teller-visit. We're not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace "secure," but whatever. The friendly waves, cuddly animal masks and thank-yous to the hostages were good touches. See the ad here.
OK. It's cheesy. It's lame. It's hideous. but we love it. Love it! Call us sick but we love the consumer-created Chevy HHR commercial in which guys turn into street strippers for a couple of women in a car. See the ad here.
GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.
Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.
We have to admit, we were skeptical about the whole Doritos consumer-generated media thing but the commercial that won the contest turned out quite nice. It's not the one we thought would win but the humor of the guy getting distracted by the hot girl and the girl, herself, tripping all, one assumes, because of the effect Doritos have on people, was brilliant.
Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.
In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.