UK Women Get Mean in Adland

quorn.jpg

A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality about them that's shared by kids who get in trouble long after 3rd-grade because they still haven't learned to share. (We know what happens to those kids. They grow up to be amazingly magnetic sex gods and goddesses who write ad news for a living.)

A couple of illustrative ads include this one for Toyota Yaris, where a woman passive-aggressively crashes her boyfriend's plane after he kicks the door shut on her car; and this creepy Quorn one where a girl with a fork acts out over health food.

If this is any indication of quietly growing womens' sentiments in the UK, we're disinclined to visit anytime soon, particularly if there are forks nearby. Feel free to send in more of the same or an explanation if you happen to have one.

by Angela Natividad    Jan-31-07    
Topic: Commercials, Opinion, Strange, Television



Garmin Releases 'Maposaurus' Super Bowl Spot

garmin_03.jpg

We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.

Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.

by Steve Hall    Jan-31-07    
Topic: Commercials, Good, Super Bowl 2007



Maxim Parties, Voiceover Ruins, Deutsch Wins

hotel_du_maxim.jpg

- Maxim Magazine is doing it usual annual Super Bowl extravaganza. This year, the magazine has dubbed Miami's South Beach Hotel De Maxim and all kinds of European-style luxury will be in the house with sponsors including Cadillac, Absolut, Coors Light, Samsung, Under Armour, GoDaddy and others.

- Brent likes this Georgia Lottery ad and its Asian concept but thinks the voiceover ruins it. We tend to agree.

- Deutsch is celebrating today as GM announced the shifting of its account from Goodby, Silverstein & Partners without review.

by Steve Hall    Jan-30-07    
Topic: Commercials, Magazine, Promotions



No Super Bowl For P&G, Vista Attacks, Maytag Man Found

doritos_mouse_trap.jpg

- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.

- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.

- A "viral" print ad? Yawn. Snooze. Huh? WTF?

- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.

- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.

more »

by Steve Hall    Jan-30-07    
Topic: Brands, Campaigns, Commercials, Research, Super Bowl 2007, Television



Boobs! Ass! Thongs! Vodka! Russian Commercial Delivers

vodka_ass.jpg

Here's a Russian vodka commercial that releases all that pent up, iron curtain crap the country had to endure for so long. Like a 16 year old kid returning from a week spent on vacation with the family to the privacy of his own room to urgently release thats week's "build up," Russian marketers are undergoing a release of their own. In this commercial for Kreslova vodka, a lonely Russian man's imagination drifts to the pleasures of beautiful woman clad in nothing more than tiny thongs and cleavage-enhancing lingerie. And it's all the vodka's fault. Damn. Where can we get some of that imagination-enhancing vodka here in the states?

by Steve Hall    Jan-29-07    
Topic: Commercials, Good, Racy, Strange



K-Fed Nationwide Spot Fuels Political Correctness Insanity

ked_nationwide.jpg

We passed on all the hype surrounding the K-fed Nationwide Super Bowl commercial offending fast food workers but after seeing the spot, we can't leave it alone. We have one thing to say: Get a Fucking Sense of Humor, People! For fuck's sake, can't we laugh at anything anymore? OK, so the commercial really isn't funny but that's not the point. The point is through some sort of American political correctness on steroids trend and an orgasmic proliferation of cause groups for every minute issue imaginable, we are no longer allowed to laugh at anything. We can't make fun of anything lest we offend someone. We can't tell joke unless they are of the scrubbed-clean second grade variety. We can't even call someone white or black - even though they are - lest we be labeled racist. Stop the insanity, please!

by Steve Hall    Jan-29-07    
Topic: Bad, Commercials, Opinion, Trends and Culture



Commercial Tells You Where Your Hands Have Been

la_county_hands.jpg

When we shake someone's hand, we often wonder where that hand has been before. A new commercial from the LA County Department of Health answers that question in an effort to prevent the spread of the flu. We're told washing one's hands is the number one method of curtailing the spread of germs. We are so with Howard Stern on this one. If we didn't feel like a jerk refusing to shake someone's hand, we never would again. The ad is the work of DDB and Curious Pictures.

by Steve Hall    Jan-29-07    
Topic: Commercials, Good, Television



Reckless Driving Campaign Uses Fresh Approach

ur_the_spokesperson.jpg

In a world where...on wait, that movie trailer dude says that all the time. But, for once, the phrase can be put to good use: In a world where teens are subjected to an onslaught of "don't" ads (drive drunk, do drugs, eat too much, have unprotected sex, make racial slurs), the frequency of which only a creative reviewing a Cannes reel would subject oneself too, it's refreshing to see a different approach. We're thinking the teens are appreciating it too.

Rather than use scare tactics of meaningless pontifications, this Ad Council campaign called UR the Spokesperson uses humor and pokes fun at the overused and now meaningless scare and pontification tactics that teens are now desensitized to. In the ads, the usual teen foolery is going on inside a moving vehicle but rather than the ads ending in a crash or cutting to a stern lecture, a game show-style announcer hops in the car and asks, "How would you like to save your life from an ugly, reckless driving death?" It then goes on infomercial-style with the kids getting all agreeably 50's-style. It's different. It's refreshing. Whether it works, though, is an entirely different subject.

by Steve Hall    Jan-25-07    
Topic: Campaigns, Commercials, Good, Radio, Television



Budweiser Super Bowl 2007 Spots Previewed

bud_super_clips.jpg

Just as we thought, the finished product is always better than the boring B-roll. That's quite evident when you compare the original B-roll of this Dale Earnhardt Jr. Budweiser to a short clip of the finished product. Budweiser is working with MWW Group and the two have released short clips of the ads they plan to run in this year's Super Bowl. There's eight in all and you can view them after the jump. Most seem to have promise.

more »

by Steve Hall    Jan-25-07    
Topic: Brands, Commercials, Good, Super Bowl 2007



Some Americans Still Appreciate A Good Dumb Blond Joke

blond_fast_food.jpg

While America might have had its chauvinistic nuts cut off by politically correct extremist who can't take a joke when they see one, other countries are still, happily, appreciating a good 'ol dumb blond joke courtesy of Mercedes Benz who think there's nothing wrong with ordering a fast food meal from a librarian.

Though America might have undergone an unfortunate castration, humor is alive and well under the radar and vigorously appreciated as illustrated by this ad having been sent to us by the very blond and very smart wife of Adrants reader Roy Coffman.

by Steve Hall    Jan-24-07    
Topic: Commercials, Good










Featured FREE Resource: