Overweight, Sex-Changed Miller Cat Fight 'Girls' Back For Super Bowl

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OK, this is just gross. There's a reason why hot women (and men) are allowed to take their shirts off and strut their stuff for the general public's appreciation. That's the reason why that 2003 Miller Catfight Super Bowl spot received so much notoriety. While Miller did create a male hottie version of the pool/mud wrestling spot, the two guys in that ad stopped short of having an actual fight and got all "sensitive man" on us to which, we wrote, "Oh please...can't they just beat the shit out of each other like the girls did in the mud wrestling spot?"

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by Steve Hall    Feb- 2-07    
Topic: Bad, Brands, Commercials, Creative Commentary, Super Bowl 2007



GM Fires Production Line Robots In Super Bowl Commercial

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Here's some GM Super Bowl commercial leaky leak that, if we're understanding the commercial correctly, claims robots won't build cars anymore because they aren't as good as humans. Hmm. Can anyone imagine a GM production line staffed entirely by humans with no assist from those cool, yellow robots? i guess we'll find out during the game.

UPDATE: The robot has...drumroll please...a blog!

by Steve Hall    Feb- 2-07    
Topic: Brands, Commercials, Good, Super Bowl 2007



Pause Resumes, Girlfriend Loved, Guerrilla Banned, Sprint Teases

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- FOX has released its second Ignited Minds-created PSA in its Pause campaign which urges young people to stop and think before they make a stupid decision.

- Can we please stop with the pregnant stomach advertising auctions?

- Copyranter loves his girlfriend. We do too!

- Reaching new levels of un-informed stupidity, Boston's Mayor Menino now wants to ban all guerilla marketing from Boston, saying, "This nitwit technique has no place in our city."

- Now we have ads to promote Super Bowl ads. Sprint is running a teaser on YouTube for their Super Bowl activity.

by Steve Hall    Feb- 2-07    
Topic: Commercials, Guerilla, Super Bowl 2007



GoDaddy Says 'Basic Instinct,' CBS Says 'Try Again'

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Every year we have to endure the painful submit, reject, submit, reject saga GoDaddy forces us to live through as it tries to get the network to accept its commercial for the Super Bowl. No one's in the dark here. Everyone knows Go Daddy CEO Bob Parsons is submitting ads he knows will be rejected simply to get the press that rejection generates. And, dammit, he has us doing it too with his latest reject, a Basic Instinct-style spot in which Candice Michelle does the Sharon Stone leg cross thing while some dude voiced by Philip Baker Hall. Oh the pain Parsons puts us through. Oh wait. Candice is kind of interesting to watch.

by Steve Hall    Feb- 1-07    
Topic: Commercials, Racy, Super Bowl 2007



It's Bigger. It's Better. There's More to Touch

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It's bigger. It's better. It's voyeuristic. There's no harness. It's smoother. There's more to touch. There's less crying. There's no waiting to get in. It pumps you up. It can never be too big. It's more satisfying. No, you perverts, we aren't sharing with you that second time we hooked up with that cute freshman red head in the back of the parent's station wagon. It's Comic Con, silly. More precisely, a video that expresses just how much more fun it is to go to the comic book convention Comic Con a second time. And yea, it's the well-worn "let's make it seem like we're talking about sex but not" approach but it still works. Maybe that's because the topic of sex never gets tired. Oh wait. Maybe that's just us. Sorry. Pardon the interruption. On with your work day

by Steve Hall    Feb- 1-07    
Topic: Commercials, Good, Video



UK Women Get Mean in Adland

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A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality about them that's shared by kids who get in trouble long after 3rd-grade because they still haven't learned to share. (We know what happens to those kids. They grow up to be amazingly magnetic sex gods and goddesses who write ad news for a living.)

A couple of illustrative ads include this one for Toyota Yaris, where a woman passive-aggressively crashes her boyfriend's plane after he kicks the door shut on her car; and this creepy Quorn one where a girl with a fork acts out over health food.

If this is any indication of quietly growing womens' sentiments in the UK, we're disinclined to visit anytime soon, particularly if there are forks nearby. Feel free to send in more of the same or an explanation if you happen to have one.

by Angela Natividad    Jan-31-07    
Topic: Commercials, Opinion, Strange, Television



Garmin Releases 'Maposaurus' Super Bowl Spot

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We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.

Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.

by Steve Hall    Jan-31-07    
Topic: Commercials, Good, Super Bowl 2007



Maxim Parties, Voiceover Ruins, Deutsch Wins

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- Maxim Magazine is doing it usual annual Super Bowl extravaganza. This year, the magazine has dubbed Miami's South Beach Hotel De Maxim and all kinds of European-style luxury will be in the house with sponsors including Cadillac, Absolut, Coors Light, Samsung, Under Armour, GoDaddy and others.

- Brent likes this Georgia Lottery ad and its Asian concept but thinks the voiceover ruins it. We tend to agree.

- Deutsch is celebrating today as GM announced the shifting of its account from Goodby, Silverstein & Partners without review.

by Steve Hall    Jan-30-07    
Topic: Commercials, Magazine, Promotions



No Super Bowl For P&G, Vista Attacks, Maytag Man Found

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- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.

- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.

- A "viral" print ad? Yawn. Snooze. Huh? WTF?

- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.

- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.

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by Steve Hall    Jan-30-07    
Topic: Brands, Campaigns, Commercials, Research, Super Bowl 2007, Television



Boobs! Ass! Thongs! Vodka! Russian Commercial Delivers

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Here's a Russian vodka commercial that releases all that pent up, iron curtain crap the country had to endure for so long. Like a 16 year old kid returning from a week spent on vacation with the family to the privacy of his own room to urgently release thats week's "build up," Russian marketers are undergoing a release of their own. In this commercial for Kreslova vodka, a lonely Russian man's imagination drifts to the pleasures of beautiful woman clad in nothing more than tiny thongs and cleavage-enhancing lingerie. And it's all the vodka's fault. Damn. Where can we get some of that imagination-enhancing vodka here in the states?

by Steve Hall    Jan-29-07    
Topic: Commercials, Good, Racy, Strange










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