Continuity is a big deal in Super Bowl ad culture. That's why we're not too shocked to see Jessica Simpson's reprise of last year's Cheesy Bites effort. Less adolescent fantasy and more Chanel #5, we're still not sufficiently turned on to exchange these chicken wings for the breaded bites.
In other news, the rain must suck, why on earth would you have Billy fuckin' Joel open for the Super Bowl, and guess what! The Cheesy Bites pizza matches Jessica's little red dress. Did they plan that? See the ad here.
We will see our favorite crab, Gill, again in this year's Super Bowl. This time, the ad (two :15's actually) is tied to a "road trip" Gill made to deliver the commercial to Miami in time for the game. If you were one of the lucky (or unlucky ones depending upon how you like MySpace campaigns), you could have followed the whole thing on MySpace. Latching onto this year's trend of creating an ad to promote a Super Bowl ad, there's a :05 teaser on YouTube. The ads will appear in the 4th quarter of the game.
We've been using web-based instant messaging service Meebo for over a year now and love it. It allows you to aggregate all your IM clients into one, easy to use, interface. It's a company with a loyal and growing follwing so it is without surprise they are looking to hire more developers. What better way than a Super Bowl spot to get the word out to the most people. OK, that would be a horridly inefficient media buy but that's OK becasue Meebo isn't actually placing their as in the game but rather on YouTube.
In a Mash-Up of the 1987 VW Golf ad with the two dudes picking up the old chair off the side of the road and the 1998 Bill Gates and Steve Balmer spoof of the ad, Meebo makers Sandy and Elaine follow suit with a Smiley in the back seat and the announcement they are in need of developers. We like it. Then again, we love Meebo so we have to like this commercial.
Seriously, if you want to try out a new way to manage all your IM accounts without the necessity of having multiple programs open at the same time, you should check out Meebo.
OK, this is just gross. There's a reason why hot women (and men) are allowed to take their shirts off and strut their stuff for the general public's appreciation. That's the reason why that 2003 Miller Catfight Super Bowl spot received so much notoriety. While Miller did create a male hottie version of the pool/mud wrestling spot, the two guys in that ad stopped short of having an actual fight and got all "sensitive man" on us to which, we wrote, "Oh please...can't they just beat the shit out of each other like the girls did in the mud wrestling spot?"
Here's some GM Super Bowl commercial leaky leak that, if we're understanding the commercial correctly, claims robots won't build cars anymore because they aren't as good as humans. Hmm. Can anyone imagine a GM production line staffed entirely by humans with no assist from those cool, yellow robots? i guess we'll find out during the game.
UPDATE: The robot has...drumroll please...a blog!
- FOX has released its second Ignited Minds-created PSA in its Pause campaign which urges young people to stop and think before they make a stupid decision.
- Can we please stop with the pregnant stomach advertising auctions?
- Copyranter loves his girlfriend. We do too!
- Reaching new levels of un-informed stupidity, Boston's Mayor Menino now wants to ban all guerilla marketing from Boston, saying, "This nitwit technique has no place in our city."
- Now we have ads to promote Super Bowl ads. Sprint is running a teaser on YouTube for their Super Bowl activity.
Every year we have to endure the painful submit, reject, submit, reject saga GoDaddy forces us to live through as it tries to get the network to accept its commercial for the Super Bowl. No one's in the dark here. Everyone knows Go Daddy CEO Bob Parsons is submitting ads he knows will be rejected simply to get the press that rejection generates. And, dammit, he has us doing it too with his latest reject, a Basic Instinct-style spot in which Candice Michelle does the Sharon Stone leg cross thing while some dude voiced by Philip Baker Hall. Oh the pain Parsons puts us through. Oh wait. Candice is kind of interesting to watch.
It's bigger. It's better. It's voyeuristic. There's no harness. It's smoother. There's more to touch. There's less crying. There's no waiting to get in. It pumps you up. It can never be too big. It's more satisfying. No, you perverts, we aren't sharing with you that second time we hooked up with that cute freshman red head in the back of the parent's station wagon. It's Comic Con, silly. More precisely, a video that expresses just how much more fun it is to go to the comic book convention Comic Con a second time. And yea, it's the well-worn "let's make it seem like we're talking about sex but not" approach but it still works. Maybe that's because the topic of sex never gets tired. Oh wait. Maybe that's just us. Sorry. Pardon the interruption. On with your work day
A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality about them that's shared by kids who get in trouble long after 3rd-grade because they still haven't learned to share. (We know what happens to those kids. They grow up to be amazingly magnetic sex gods and goddesses who write ad news for a living.)
A couple of illustrative ads include this one for Toyota Yaris, where a woman passive-aggressively crashes her boyfriend's plane after he kicks the door shut on her car; and this creepy Quorn one where a girl with a fork acts out over health food.
If this is any indication of quietly growing womens' sentiments in the UK, we're disinclined to visit anytime soon, particularly if there are forks nearby. Feel free to send in more of the same or an explanation if you happen to have one.
We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.
Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.