In an attempt to capture an unlikely audience, London's Time Out has launched two spots directed by Julian Pugsley and edited by Owen Plotkin that take us inside the very weird world of social losers illustrating to us how we'd never, ever want to lead such a life and how Time Out can cure all. Well, at least it can provide places to go. We're not too sure if it can cure the idiosyncratic behavior of the two guys in these commercials.
Ads involving carriages in a desperate race against crocodiles, tigers, spherical killer rocks and Satan always make for promising fare, which is why Oregon Trail was so popular, and which is also why this Nissan ad by Curt Detweiler via TBWA\Chiat\Day is so awesome.
Curt's new to LA having just come from TBWA Paris and this work suggests he merits some watching - for slapstick entertainment value if nothing else. And by the way, that image at left has little to do with the video but lots to do with QuickTime being douchey. It is, however, part of the TBWA Nissan campaign. Try not to get confused. - Contributed by Angela Natividad
Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."
Created by Deutsch LA, directed by Napoleon Dynamite's Jared Hess and visually effected by A52, this spot for the company that refuses to be referred to as a phone company, Helio, makes that point very clear. Not that large, underwater animals aren't dangerous all the time but, apparently, they're particularly dangerous when you call a Helio a phone.
Here's a fun little spoof of that McDonald's Inner Child commercial, out earlier this year, in which kids crawl out of grown up's stomachs and end up at a McDonald's restaurant. In the spoof commercial (you might have to download it to see it properly proportioned), called Eat Large, the true reality of eating at McDonald's is revealed and it's suggested that one might consider eating at Sumo Salad to avoid that unfortunate reality.
In a twisted nod to that Draft/FCB Lion ad everyone took pleasure in shitting on, this Ogilvy Amsterdam-created ad for MTV takes the whole lion fucking thing even further incorporating other species and, in an excruciatingly long 60 seconds, tells people to wear condoms because "every six seconds somebody is infected with HIV." Catchy tune though. Unfortunately, it's gonna be stuck in our head the next time we decide to go all animal on someone.
Not even ten seconds into this video in which a boxer tells his corner man he's got nothing left and needs something big, something really big, we're already yelling at the screen, "Bend over loser and take it up the ass like a man!" Then we realize it's not some cheesy porn flick, it's a Nemer Fieger-created, Twist-directed Subway commercial for the chain's new Big Hot Pastrami sub. Seriously. We know it's just us but the combination of "needing something really big" coupled with a bulging, footlong object made our mind go to an entirely different place than a Subway restaurant.
- If you love to bitch about the importance of Cannes-winning creativity versus creativity that actually sells stuff, you might like this Effie webcast tomorrow featuring Carl Johnson of Anomaly, Chuck McBride of TBWA\Chiat\Day, Greg Stern of Butler, Shine, Stern & Partners and Paul Woolmington of Naked Communications.
- In case you missed it, here's (1, 2) those Chrysler ads that slipped out "by mistake" and was then "pulled" by the automaker.
- While crapping all over recent campaigns he feels are really bad such as Charmin, Pepto-Bismol, Mucinex and ExxonMobil, Scott G says the ad industry should simply stop hiring people who create these ads.
- Deep Focus has done some extensive work for HBO's Rome that pits two protagonist characters, Atia and Servilia against each other with dueling online sites in a celebrity smack down of sorts.
Fresh off that compelling Dove ad, production company Reginald Pike jumps on "The Power of One," a campaign for the Country Music Channel to promote community activity and awareness.
It's endearing in a corny MidWestern sort of way. We're just not sure how far a man with a tight rubber outfit and cape could get down the street, even if he was reading to old people and whatnot. - Contributed by Angela Natividad
When discussing the art of passing gas, humor is usually right around the corner. In this new spot from the American Legacy Foundation's long-running Don't Pass Gas campiagn, however, humor isn't in play. The passed gas that's being discussed here is hydrogen cyanide which is said to be found in second hand gas...uh...smoke. Perhaps Flatulina would have commentary on this.