Beatles Actually Proponents of Savvy Spending According to Target

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In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.

We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.

This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.

by Angela Natividad    Jan-17-07    
Topic: Bad, Celebrity, Commercials, Online, Television



Neurotic Geico Caveman Gets All OC On Our Asses

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Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.

The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.

by Angela Natividad    Jan-16-07    
Topic: Brands, Commercials, Online, Television



AllState Gets Good Hands Dirty with Car Thefts and Swan Dives

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AllState, best known for its mild-mannered commercials and provocative slogan, "Are you in good hands?" conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.

In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you're like "OMGWTFBBQ," that soothing meme of a tone takes over: "AllState. Are you in good hands?"

Nervous laughter all around.

This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.

AllState, typically favouring the soberest of marketing stances, surprised us with this one. It's a little like God making a joke at our expense. We're sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.

by Angela Natividad    Jan-15-07    
Topic: Brands, Commercials, Good, Magazine, Online, Outdoor, Poster, Television



Dove Asks Users for Ads. Does This Even Count as Marketing Anymore?

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Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.

Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.

by Angela Natividad    Jan-10-07    
Topic: Campaigns, Commercials, Games, Online, Television



Thoughtful Robber Leaves Complete Contact Info

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The robber in this Crime Stoppers ad holds up a bank while barking out full name and contact info to the teller facing the gun. After spitting out his number he quickly adds, "...and if you can't reach me there, try--"

We laughed for a moment, then realized this is no laughing matter. Jokes aside, today's customer-oriented world demands a different kind of criminal. You have to make sure the people you're robbing are happy. Post-filesharing, stealing's gotten seriously legit. Apparently even pirates have to report hard-earned plunder to the IRS.

And all this time we thought stealing was a cop-out. That just added a whole new complication to tax season.

Agency credit for "Bank Robber" goes to DDB Canada. Perhaps one day the thoughtful antagonist can graduate to business cards like any other corporate raider.

by Angela Natividad    Jan-10-07    
Topic: Commercials, Good, Online, Television



UPS Uses USPS-Inspired Postal Service Music in Ads

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Either UPS has an extremely twisted sense of humor or someone forgot to do their homework. Adrants reader Andrew Teman tells us one of the commercials in the new UPS campaign features a song by the band The Postal Service which, after a dust up with the United States Post Office over its name, sells its CD on the USPS website. The The Postal Service and USPS in bed together, it does seem an odd choice of music to use in a UPS commercial. Are we missing something here?

by Steve Hall    Jan- 8-07    
Topic: Brands, Campaigns, Commercials, Strange



Agency Exec Gets 'Dukes of Hazzard' Style Death In Agency Promo

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We all know traditional advertising is dead. We all know the traditional agency is dead. We all know agencies love to tell us that as if we didn't already know it somehow setting the one doing the telling apart from the rest when, in most cases, it's just words. Because, after all, when the blatherific, attempt-to-differentiate pontification is brushed aside, everyone does the same thing: make ads.But, somehow, we like this "we're different" promotional video for new agency Tattoo Projects which has done recent work for Dodge, Charles Schwab and Midwest Airlines.

by Steve Hall    Jan- 5-07    
Topic: Agencies, Commercials, Video



Top Secret Ford Ad Not So Secret

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AdFreak wonders if this "top secret" Ford Ranger ad which popped up on YouTube yesterday will make an appearance in this year's Super Bowl and whether or not it is even intended to run in the U.S. We think not. Predictably, the YouTube user that uploaded the video is new and the video is the only one in the member's profile. The member is also from Portugal which means the ad could be a commercial emanating out of that country or it could mean nothing at all. One commenter notes the truck's steering wheel is on the right side, a pretty clear indication this is a non-American ad. And the tagline at the end of the ad, "Make Every Day Exciting" is one we haven't seen before. Guess we'll just have to wait for the press release for more details.

Oh, and can we stop with the ridiculous pickup-truck-in-peril scenarios that, clearly, no truck could ever escape from without massive damage or water-induced stalling? But wait, it is kind of a cool ad isn't it?

by Steve Hall    Jan- 3-07    
Topic: Commercials, Good, Super Bowl 2007



France Lifts 30-Year Supermarket TV Ad Ban

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Ad Freak contends France made serious media history yesterday when at the stroke of midnight they officially lifted a ban preventing gaudy supermarket ads from chafing the eyes of its chic denizens. The moment was consummated when, moments after the ball drop into '07, an ad for cheap Systeme U washing powder debuted on the TF1 and M6 channels.

Opinions range from optimism as France makes a friendly leap toward the 21st century, and outraged notions of culture bastardization and handicaps for small businesses.

Cheery allies for the lift include Serge Papin, chairman of Systeme U. "This is a great opportunity," he said. "We have everything to gain from it." Well, obviously.

The release of the ban comes shortly after publicized concerns over the rampant commercialization of the Champs-Elysees, a wonderstreet rapidly devolving into strip mall fare. Looks like the charmed sophisticate haven is losing ground to, dare we say it? McDonaldization? Or is that a battle that's already been lost? Sometimes we fall behind.



Best Ad Music of 2006 Highlighted

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AdTunes, the site that tracks music used in advertising has highlighted what it believes to be the Top Ad Music of 2006. From the odd combination of that haunting Gary Jules rendition of Tears for Fear's Mad World featured in the movie Donnie Darko with a Gears of War commercial to that elevator music-ish tune by Royksopp called Remind Me featured in the Caveman Geico Airport commercial, the list brings together some of the best musical choices of the year.

by Steve Hall    Jan- 2-07    
Topic: Campaigns, Commercials, Radio, Television










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