Hmm. These four news commercials for the Bahamas are both dumb and funny at the same time. To urge vacation-hesitant weirdos to consider the Bahamas as a destination, the spots center around a "Bahamavention" during which very weird stuf happens and people are converted into Bahamas vacationers. Is it just us or is that Bahamas logo strikingly similar to various versions of the Microsoft Windows logo?
Sanex, the Sara Lee body care brand (wait, don't they make frozen cakes?) is working with PR agency immediate future to release a European commercial Sony Bravia-style. The agency has set up a site that will follow the creation of the ad which involves "over 100 bodies imitating skin cells." We've been promised updates as the campaign develops and we'll share them with you, good or bad because, as you know, criticizing something can be as much fun as praising it.
UPDATE: Oops. Someone forgot to tells someone something. The ad's already out. So much for the sneak peeks. It aired in Denmark in November. We'll still share any goodies regarding the production of the ad if they are of any interest.
Shock value is the new Second Life. Oh wait, we used up our lame Second Life references already. Anyway, we had Volkswagen crashing their cars to prove their safety. We had cars crash to urge people not to drink and drive. And then there's bloody hell breaking lose inside a car to prove to people wearing a seatbelt is far better than killing your friends with your head. Watch it and wear your seatbelt. It delivers a strong message but you won't see it on TV here in the States. We're way to squeamish about being that honest. We like our sugar coated lives and all the pretense that goes along with that fairy tale life.
- Lost Planet thinks they've made a trailer for their Xbox 360 game that'll shatter cultural norms, change lives and trigger brain aneurisms on-sight. It's a fair trailer but it won't look that great six months from now when some other game has kicked its ass, as these things tend to go.
- Fledgling supermarket Bloom cozy up with agency BooneOakley to make a real-live gingerbread house in South Carolina (of all fucking places)! And yes, we will help them eat it.
- News from our incognito buddy FishNChimps: Coke steals from actual creative people. That always leaves a bad taste in one's mouth. And considering they've been riding the holiday polar bear thing and/or copying Pepsi's campaigns for the last two hundred years to the nth degree, that really came as no major shocker. To witness the fuckage of other creative companies, hit Urban Counterfeiters.
- Join NPR's first-ever holiday craft contest before it is gone. Forever. Perhaps you can beat the cleverly rendered Mel Gibson menorah. Yeah, you heard us. A Mel Gibson menorah. Craftwise, it could be unbeatable.
- SAB Miller's Columbia by Bavaria beer is raffling off the famed "Man Smoking" painting on February 28 as part of a promotion.
- Southwest Airlines...blah, blah, blah...CGM contest...blah, blah, blah...YouTube...blah, blah, blah...win a trip...blah, blah, blah and blah.
- AdJab is as pissed off as we are about people labeling things viral before they actually become viral.
- George Parker is all over Julie Roehm's ass crapping on her supposed avalanche or job offers, delivering the inside story on Draft/FCB's lack of promised analytics skills and poking holes in the Advertising Age Jonah Bloom "in-depth" Julie Roehm interview. - Contributed by Angela Natividad
In an attempt to capture an unlikely audience, London's Time Out has launched two spots directed by Julian Pugsley and edited by Owen Plotkin that take us inside the very weird world of social losers illustrating to us how we'd never, ever want to lead such a life and how Time Out can cure all. Well, at least it can provide places to go. We're not too sure if it can cure the idiosyncratic behavior of the two guys in these commercials.
Ads involving carriages in a desperate race against crocodiles, tigers, spherical killer rocks and Satan always make for promising fare, which is why Oregon Trail was so popular, and which is also why this Nissan ad by Curt Detweiler via TBWA\Chiat\Day is so awesome.
Curt's new to LA having just come from TBWA Paris and this work suggests he merits some watching - for slapstick entertainment value if nothing else. And by the way, that image at left has little to do with the video but lots to do with QuickTime being douchey. It is, however, part of the TBWA Nissan campaign. Try not to get confused. - Contributed by Angela Natividad
Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."
Created by Deutsch LA, directed by Napoleon Dynamite's Jared Hess and visually effected by A52, this spot for the company that refuses to be referred to as a phone company, Helio, makes that point very clear. Not that large, underwater animals aren't dangerous all the time but, apparently, they're particularly dangerous when you call a Helio a phone.
Here's a fun little spoof of that McDonald's Inner Child commercial, out earlier this year, in which kids crawl out of grown up's stomachs and end up at a McDonald's restaurant. In the spoof commercial (you might have to download it to see it properly proportioned), called Eat Large, the true reality of eating at McDonald's is revealed and it's suggested that one might consider eating at Sumo Salad to avoid that unfortunate reality.
In a twisted nod to that Draft/FCB Lion ad everyone took pleasure in shitting on, this Ogilvy Amsterdam-created ad for MTV takes the whole lion fucking thing even further incorporating other species and, in an excruciatingly long 60 seconds, tells people to wear condoms because "every six seconds somebody is infected with HIV." Catchy tune though. Unfortunately, it's gonna be stuck in our head the next time we decide to go all animal on someone.