One really can't write an item about Brooke Shields doing La-Z-Boy ads without referencing her spectacular advertising debut 32 years ago (yes, 32) for Calvin Klein when, at 15, she coyly uttered the famous line, "You wanna know what comes between me and my Calvins? Nothing."
Now, at 47 and still looking quite the hottie, Brooke can be seen in a pair of new La-Z-Boy commercials. In one she is tormented by a neighbor who just can't get over the fact she got her furniture at La-Z-Boy. In another, Brooke makes note of the fact it's La-Z-Boy's 85 anniversary and that the brand knows it doesn't need an ad that screams, Sale!"
Or does it?
In a new Mitsubishi Electric Heating & Cooling TV ad debuting August 27, political pundits James Carville and Mary Matlin bicker of the temperature in their home. Apparently with the Mitsubishi solution, you can be both fiscally responsible and comfortable all at the same time.
The ad, created by Ames Scullin O'Haire, will air on CNN, Fox New and on ABC and CBS during convention broadcasts.
Miranda Kerr, and just about every other American celebrity, is loved by the Japanese public. They just can't get enough which is why we keep seeing American celebrities pop up in Japanese ads. Not to mention in a pre-internet world it was a nifty way for celebrities to make silly ads without embarrassing themselves back home.
Miranda Kerr, who has done ads for the Lipton before, can be seen sporting a yellow mini-dress and hat in a scenario that causes us to wonder just what she was doing to Santa that caused him to crash land. It's all to promote the very yellow-looking Lemon Tea.
If we didn't know this wasn't a Japanese commercial, we'd certainly think it was, in fact, a Japanese commercial. It's got all the telltale signs. Cutesy cheesiness. Dancing. A silly song.
OK so it's only a little like a Japanese commercial and it is kinda fun. After all, how can you fault a bunch of well choreographed kids dancing on a rooftop to pimp a fashion brand?
Paris-based Fred & Farid created the ad for Domyos My GYM'Y brand tracksuits. Benjamin Millepied choreographed.
Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.
Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver. Well, in a Toyota GT86 ad that is.
TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."
In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.
While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor's degree program have to do with back to school ads? OK, OK, getting a bachelor's degree could be considered going to school) ), it's also a great list of some of the cleverest Back-to-School ads of the past several years.
So even if you don't really need an online bachelor's degree, check out the list. Our favorite is the Staples Alice Cooper ad.
Wait, what? What's that voice intoning this new Downy Infusions commercial? Yes. It's the man your man could smell like, Isaiah Mustafa. It seems Grey New York wanted in on the Isaiah Mustafa action when it sought talent for the ad. And in a nod to Wieden + Kennedy's Old Spice work, Mustafa ends the commercial, yes, on a horse.
AgencySpy reports Wieden + Kennedy "demanded" to be on set despite having no life-long ownership over Mustafa. Both Downy and Old Spice are P&G products so it would seem the powers that be over at the client aren't overly concerned. In fact, it may have been their idea.
We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.
Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo
Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.
This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.