UK Shopping Center A Rotating Island of Cool

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London ad agency isobel along with Aardman Animations have created an interesting, new campaign for Bullring - one of the UK's biggest shopping centers.

Leveraging the brand's Life's Even More Exciting at The Centre positioning, the new campaign features a very cool, four-tier revolving mechanical model, said to be a quirky, playful interpretation of Bullring and Birmingham. A collection of products including lipsticks, illuminated ladles, cheese graters and perfume sit alongside a number of recognizable (to those in the UK) architectural landmarks.

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by Steve Hall    Aug-28-12    
Topic: Commercials



Exploding Gas Station Not an Obstacle for Toyota Corolla

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Monica is cute. Monica has decided to make a quick pitstop for gas. Monica is cute. Monica will have to find another gas station because the one she just stopped at blew up. Monica is cute. Good thing her Corolla has legendary MPG to getting there won't be a problem. Monica is cute.

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by Steve Hall    Aug-27-12    
Topic: Commercials, Strange



Ladies, Would You Jump Hurdles to Get Your Axe-Wearing Man?

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This one's no where near as good as its sister ad, Hot Putt, nor is the woman in this second ad as hot as the woman in the first. But, hey, there's only so many times BBH can create "hot" ads for Axe before they strike out once in a while. OK, OK. She has a really great ass. Satisfied?

The second ad, High Street Hurdles just doesn't have the same oomph and lustful determination of the the first ad. In each ad, a woman is drawn to a man wearing Axe but the woman in the Hot Putt ad goes to greater lengths to get her man. And, unlike the woman going after the construction worker in the second ad, the woman in the first ad actually gets to full on have her way with the lucky guy.

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by Steve Hall    Aug-26-12    
Topic: Campaigns, Commercials



Beyonce Fronts House of Deron Campaign, Big Ad Gig Calls

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- Beyonce can be seen in a new ad campaign modeling the latest from her fashion brand House of Deron. Not deliciously bootylicious as her Crazy in Love Pepsi commercial but we're not complaining.

- Check out Leonardo DiCaprio's hot girlfriend, Erin Heatherton, fronting a new collection of ads for Victoria's Secret.

- Want to watch an hour of Japanese McDonald's commercials? Go right ahead!

- The Big Ad Gig, sort of an American Idol for the ad world, would like the industry to know its call for entries closes August 27.

- YouTube has extended its ads you can skip feature to mobile.

- Tostitos wants us to know its always at the center of the party. Even political parties.

- Paul Rudd and Ray Lewis battle for superiority in new Madden NFL 13 ads.

by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials, Industry Events



La-Z-Boy Ad Attacks Brooke Shields

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One really can't write an item about Brooke Shields doing La-Z-Boy ads without referencing her spectacular advertising debut 32 years ago (yes, 32) for Calvin Klein when, at 15, she coyly uttered the famous line, "You wanna know what comes between me and my Calvins? Nothing."

Now, at 47 and still looking quite the hottie, Brooke can be seen in a pair of new La-Z-Boy commercials. In one she is tormented by a neighbor who just can't get over the fact she got her furniture at La-Z-Boy. In another, Brooke makes note of the fact it's La-Z-Boy's 85 anniversary and that the brand knows it doesn't need an ad that screams, Sale!"

Or does it?

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by Steve Hall    Aug-23-12    
Topic: Campaigns, Celebrity, Commercials



James Carville, Mary Matlin Bicker For Mitsubushi

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In a new Mitsubishi Electric Heating & Cooling TV ad debuting August 27, political pundits James Carville and Mary Matlin bicker of the temperature in their home. Apparently with the Mitsubishi solution, you can be both fiscally responsible and comfortable all at the same time.

The ad, created by Ames Scullin O'Haire, will air on CNN, Fox New and on ABC and CBS during convention broadcasts.

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by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials



Miranda Kerr Causes Santa to Crash in Japanese Lipton Ad

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Miranda Kerr, and just about every other American celebrity, is loved by the Japanese public. They just can't get enough which is why we keep seeing American celebrities pop up in Japanese ads. Not to mention in a pre-internet world it was a nifty way for celebrities to make silly ads without embarrassing themselves back home.

Miranda Kerr, who has done ads for the Lipton before, can be seen sporting a yellow mini-dress and hat in a scenario that causes us to wonder just what she was doing to Santa that caused him to crash land. It's all to promote the very yellow-looking Lemon Tea.

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by Steve Hall    Aug-21-12    
Topic: Commercials, Strange



Paris Agency Creates Japanese-Like Commercial

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If we didn't know this wasn't a Japanese commercial, we'd certainly think it was, in fact, a Japanese commercial. It's got all the telltale signs. Cutesy cheesiness. Dancing. A silly song.

OK so it's only a little like a Japanese commercial and it is kinda fun. After all, how can you fault a bunch of well choreographed kids dancing on a rooftop to pimp a fashion brand?

Paris-based Fred & Farid created the ad for Domyos My GYM'Y brand tracksuits. Benjamin Millepied choreographed.

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by Steve Hall    Aug-20-12    
Topic: Commercials



Saatchi London Channels The Truman Show For Toyota

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Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where "feeling" is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there's no stopping him.

Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver. Well, in a Toyota GT86 ad that is.

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by Steve Hall    Aug-17-12    
Topic: Commercials



Hoodie-Headed Usain Bolt Prowls London Streets For Gatorade

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TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.

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by Steve Hall    Aug-16-12    
Topic: Commercials










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