Not even ten seconds into this video in which a boxer tells his corner man he's got nothing left and needs something big, something really big, we're already yelling at the screen, "Bend over loser and take it up the ass like a man!" Then we realize it's not some cheesy porn flick, it's a Nemer Fieger-created, Twist-directed Subway commercial for the chain's new Big Hot Pastrami sub. Seriously. We know it's just us but the combination of "needing something really big" coupled with a bulging, footlong object made our mind go to an entirely different place than a Subway restaurant.
- If you love to bitch about the importance of Cannes-winning creativity versus creativity that actually sells stuff, you might like this Effie webcast tomorrow featuring Carl Johnson of Anomaly, Chuck McBride of TBWA\Chiat\Day, Greg Stern of Butler, Shine, Stern & Partners and Paul Woolmington of Naked Communications.
- In case you missed it, here's (1, 2) those Chrysler ads that slipped out "by mistake" and was then "pulled" by the automaker.
- While crapping all over recent campaigns he feels are really bad such as Charmin, Pepto-Bismol, Mucinex and ExxonMobil, Scott G says the ad industry should simply stop hiring people who create these ads.
- Deep Focus has done some extensive work for HBO's Rome that pits two protagonist characters, Atia and Servilia against each other with dueling online sites in a celebrity smack down of sorts.
Fresh off that compelling Dove ad, production company Reginald Pike jumps on "The Power of One," a campaign for the Country Music Channel to promote community activity and awareness.
It's endearing in a corny MidWestern sort of way. We're just not sure how far a man with a tight rubber outfit and cape could get down the street, even if he was reading to old people and whatnot. - Contributed by Angela Natividad
When discussing the art of passing gas, humor is usually right around the corner. In this new spot from the American Legacy Foundation's long-running Don't Pass Gas campiagn, however, humor isn't in play. The passed gas that's being discussed here is hydrogen cyanide which is said to be found in second hand gas...uh...smoke. Perhaps Flatulina would have commentary on this.
We don't know whether to love or hate this new Fuel London-created campaign for Volvo's C30 but that's the whole point. You'll see what we mean after you view the first spot. Well? Love it? Hate it? Do tell. The second spot is just plain weird. Each spot points to a Euro RSCG 4D Amsterdam-created Freewill website filled with all sorts of interactive games, widgets and more commercials
In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?
Not that you've ever had the premonition this guy did before buying condoms but this particular premonition, in the form of a 90 second ad for Manix condoms, clearly illustrates the "dangers" successful usage of condoms can cause. In Bulworth, Warren Beatty said, "If we all fucked each other, we'd eventually end up the same color." If Warren were in this Manix ad, he might say, "If we all fucked each other with condoms, we might end the world as we know it."
If the general public ever thought those of us in the advertising business were just a bunch of wanna-be-cool hipsters who drink too much Starbucks, play too much foosball and have strange tastes in music, these two new commercials created by Mother NY and directed by The Perlorian Brothers would confirm that line of thinking. In this spot for the Virgin Mobile Slice, a phone packaged to look like a can of sliced ham, nothing is normal. Nothing at all. And, perhaps, that's a very good thing.
The Government of Ontario cares about manners and thinks guys should be nice to girls. That's the gist of the messaging in this commercial which points to a site called Equality Rules. In the commercial, almost directly opposite from a scene in last night's Friday Night Lights in which one of the characters working the register at the local fast food restaurant tries to pick up a girl by telling her what she really wants when she places her order, a mean spirited guy, for no apparent reason, berates a girl who's just trying to order a burger.
The Equality Rules site is filled with cheesy cartoon advice vignettes that seem almost purposefully to mirror high-minded finger-wagging you'd get from your grandmother after she caught you getting drunk with your friend on his Dad's boat. SInce all other angle seem to be taken on convincing people to be nice, maybe this one will actually work. The commercial was created by Toronto's Bensimon Byrne and produced by UNTITLED (yes, that's the name of the company).
We find it really difficult to bash any effort that aims to reduce teen binge drinking so we're not going to. But there's no need to in this case. We're going to applaud this effort by Grey San Francisco for the Youth Leadership Institute called Unhappy Hour that succinctly addresses the subject with a concise definition of binge drinking, informative facts about alcohol content and its effect, information on how parents, students, educators and researchers can help and, finally, two spots that feature conversations between friends that would never happen if alcohol weren't in play.