AdFreak's David Kiefabr says, after much searching, he's found his favorite commercial. After viewing it, we just might have to agree. You know all those ads that feature women just because they are eye candy for men? This one cements that notion brilliantly.
Adpunch is not impressed with this cell phone etiquette ad from Kyocera in which a guy gets the karma he deserves for his obnoxious ring tone and verbal inanities. We, however, love it and think every loser who thinks it's OK to strike up a phone conversation and share it with the entire room should get what's coming to them. There's a second spot that hilariously deals with the cell phone etiquette at a grave site. While it's hard to believe, there are still idiots out there who have no idea when and when not to use a cell phone. Good on Kyocera for attempting to educate those losers. The two spots were created by Vitro Robertson.
AdJab points us to a Triumph boat commercial which simply had to be one of the funnest (is that a word) commercials to shoot. Kind of like an old Burt Reynolds Smokey and the Bandit movie, a guy considering purchasing a boat gets to take one of the boats on a test drive except the test drive is on land...behind a pick...without a trailer. Stereotypical Southern Yee Haw ensues. But no matter where you're from, you know you wish you were driving that pick up or watching this commercial get shot. To view the spot, visit the Triumph site and click on The Bubba Test.
Ever wonder what happens to all those hair models who do nothing but flail their hair around in commercials to show how lush and shiny the shampoo makes the hair? Well look no further than this self-deprecating Australian commercial for nice'n easy.
In the so bad they might even be good category, these two spots for YooHoo-like drink Primo are non-sensically wacky, questionably entertaining and most certainly too long. We get to see wrestlers in a field softened by a rabbit and bikinied babes bouncing on big red balls in a parking garage for some good passing by. Something about Primo bringing things back into focus.
Brilliantly illustrating the unseen horrors of abuse against women, this commercial from Amnesty International's Stop Violence Against Women graphically drives home the point most abuse is hidden from plain site or simply ignored with both abuser and abused in the shadows, invisible to friends, family and co-workers. The ad is a wake up call asking us to be more aware of the potential signs of abuse because it's happening everyday right under our noses.
The work was created by Cake and is a follow up to their initial Amnesty International work on the topic called One Man Fight.
Advergirl, recently back from some sort of job-imposed exile, points to a direct to consumer drug commercial we can only wish to see in the United States. Free of law suit-induced medical blather ruining half the commercial, this ad tells the story of a Finnish "headplayer" who fell from fame due to headaches only to return with help from headache-reducing Pamfol 500. Much better than those four hour erection ads.
San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled "Cops and Robbers" - a monicker as whimsical as the spot itself. A52 is responsible for making complex visual effects and physical logistics look like a carefree leap off a building.
It's a fun watch and the clapping beat will probably be stuck in our heads all day. We much prefer it to the esoteric stuff PS3's putting out. - Contributed by Angela Natividad
Combining the notion imitation is the sincerest form of flattery with the acknowledgment there are no new ideas left in advertising, this Hasbro commercial for Tooth Tunes, a tooth brush that plays music closely mirrors the famed Apple 1984 commercial. In the spot, legions of kids brush their teeth in that proverbial socialist society kind of way until some dude...in a track suit no less...stands up, tooth brush held high in the air (remind you of anything?) and says, "Enough!" The droll, colorless room then explodes into a world of color as Kiss sings "I Wanna Rock and Roll Night and Party Every Day" in the background.
Created by Cincinatti's WonderGroup and produced by Lightborne, the spot actually works. It's framed in a very memorable cultural moment. It conveys the boredom of everyday tooth brushing. And then it's hammer toss pounds the message home: brushing yout teeth can be fun. And there's even a product demo squeezed in too. We like it.
With so many movies scaring the crap out of us with scenes of people in the back seats of cars accosting the drivers, it makes perfect sense to use those scenes in a commercial for a car that has no back seats: the Smart Car. Yes, fear is a powerful motivator.