Hasbro's 'Tooth Tunes' Hearkens Apple's '1984' And Makes It Work

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Combining the notion imitation is the sincerest form of flattery with the acknowledgment there are no new ideas left in advertising, this Hasbro commercial for Tooth Tunes, a tooth brush that plays music closely mirrors the famed Apple 1984 commercial. In the spot, legions of kids brush their teeth in that proverbial socialist society kind of way until some dude...in a track suit no less...stands up, tooth brush held high in the air (remind you of anything?) and says, "Enough!" The droll, colorless room then explodes into a world of color as Kiss sings "I Wanna Rock and Roll Night and Party Every Day" in the background.

Created by Cincinatti's WonderGroup and produced by Lightborne, the spot actually works. It's framed in a very memorable cultural moment. It conveys the boredom of everyday tooth brushing. And then it's hammer toss pounds the message home: brushing yout teeth can be fun. And there's even a product demo squeezed in too. We like it.

by Steve Hall    Nov- 3-06    
Topic: Commercials, Good, Opinion



Back Seat Fear Motivates Purchase of Car With No Back Seat

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With so many movies scaring the crap out of us with scenes of people in the back seats of cars accosting the drivers, it makes perfect sense to use those scenes in a commercial for a car that has no back seats: the Smart Car. Yes, fear is a powerful motivator.

by Steve Hall    Nov- 2-06    
Topic: Commercials, Good



Restless Legs Kicks Off Domino Effect, Calls Attention to Disorder

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After we stopped laughing and realized Restless Legs Syndrome is, in fact, a real affliction, we thought his DBM/Leeand Dan-created Honda Cog-like video which consist of an elaborate domino set up kicked off by a pair of restless legs wasn't half bad. It's sponsored by GlaxoSmithKline which means they must have some sort of drug for the affliction. Anyway, it's no Honda Cog but it is always fascinating to watch the domino effect and wonder if it's going to work all the way through.

by Steve Hall    Nov- 2-06    
Topic: Commercials, Good, Video



Spanky's Co-Star Shows Up in Domino's Chocolate Cookie Commercial

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While the nervous laughter in this Perlorian Brothers-directed, JWT New York-created commercial for Domino's Pizza delivered-hot chocolate chip cookies goes on a bit long, the payoff works. And if you were wondering, the old lady in the ad is Beverly Polcyn who played a co-starring roles with Spanky and Alfalfa in the 1930's TV hit Our Gang. At least chocolate chip cookies aren't as freakishly gross as the Domino's Oreo Desert Pizza.

by Steve Hall    Nov- 2-06    
Topic: Commercials, Good, Strange



Politico Burglared, Philips Buys College Ball, Ketel One Goes Subliminal

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- It's political ads like this that make us realize why an increasing amount of people don't vote.

- Following up on its 60 Minutes ad buyout a couple years ago Philips has purchased all the ad time on this Saturday's Texas-Oklahoma State college football game on TBS. Some o the time will be used for ads. The other time will be given back to TBS for additional programming during the game.

- London agency with German lineage Scholz and Friends asks visitors to weblog to not mention the war.

- London agency Cake is hosting a contest for people to decide the title of the next Young Bond book.

- Ketel One wants you to find the subliminal messaging in its ad. Hmm. We know there's a message in there somewhere.

- Xbox360 game Gears of War gets sidewalk graffiti treatment in San Francisco.

more »

by Steve Hall    Nov- 2-06    
Topic: Cable, Commercials, Magazine, Strange, Video



WWF Says Ignoring Global Warming Won't Make It Go Away

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The World Wildlife Foundation, in a new commercial from FCB Toronto, urges is not to ignore global warming by placing people going about their daily routines within situations apparently caused by global warming and acting as though they are oblivious.

by Steve Hall    Nov- 1-06    
Topic: Commercials, Good



Immortal Robot Tells Humans to Achieve Immortality by Walking

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Dishing up iRobot and Bicentennial Man robot-wants-to-be-human sentiment, this Johnnie Walker commercial tells us, from the perspective of a robot who wants to be human, to keep walking which, collectively as a species, grants us immortality in manner much different than that of a robot. As long as we don't drink too much while on that quest for immortality.

by Steve Hall    Nov- 1-06    
Topic: Best, Commercials



Server Sprouts Tentacles, Saves Office Nightmare

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It's a bit scary to think the office server in some back closet would take on the look of an octopus or a giant squid but that's the imagery Publicis West chose HP chose to introduce its Blade System C Class server. Apparently, lots of hands (tentacles?) are a very good thing when it comes to a server's capability to organize an office mess.

by Steve Hall    Nov- 1-06    
Topic: Commercials, Good



Domestic Violence Ads Get Personal ... With the Linoleum

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Here's a no-frills campaign that packs a mean punch. This series of ads for APAV gave us vertigo, then chills. The ad copy reads "As you can't feel what they feel, see what they see." Equally stark commercials are also circulating.

The campaign is for the International Day for the Elimination of Violence Against Women, which is November 25th. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Commercials, Good, Magazine, Promotions, Television



Amp's Mobile Will Make You Strange

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TAXI has done a nice job positioning Amp'd Mobile as the alternative mobile phone service of choice and these three new spots either reinforce that or simply reveal Amp'd mobile users are cracked. There's the caught singing in the bathroom spot, the dumb, overzealous Dad spot and the orchestra member gone rocker spot. They each either reinforce Amp'd as a provider of really great content or they just prove adults are just grown up kids in disguise.

In case the goofiness of the spots don't set Amp'd apart from others, the Pound the Pinata site, on which a Mexican trio plays Hip Hop, Metal, Reggae or Mariachi while you whack the pinata phone certainly will. Sure, it's all fun but do you know anyone that has an Amp's phone? And where does Amp'd actually have any service?

by Steve Hall    Oct-31-06    
Topic: Commercials, Good, Online, Strange










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