In the so bad they might even be good category, these two spots for YooHoo-like drink Primo are non-sensically wacky, questionably entertaining and most certainly too long. We get to see wrestlers in a field softened by a rabbit and bikinied babes bouncing on big red balls in a parking garage for some good passing by. Something about Primo bringing things back into focus.
Brilliantly illustrating the unseen horrors of abuse against women, this commercial from Amnesty International's Stop Violence Against Women graphically drives home the point most abuse is hidden from plain site or simply ignored with both abuser and abused in the shadows, invisible to friends, family and co-workers. The ad is a wake up call asking us to be more aware of the potential signs of abuse because it's happening everyday right under our noses.
The work was created by Cake and is a follow up to their initial Amnesty International work on the topic called One Man Fight.
Advergirl, recently back from some sort of job-imposed exile, points to a direct to consumer drug commercial we can only wish to see in the United States. Free of law suit-induced medical blather ruining half the commercial, this ad tells the story of a Finnish "headplayer" who fell from fame due to headaches only to return with help from headache-reducing Pamfol 500. Much better than those four hour erection ads.
San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled "Cops and Robbers" - a monicker as whimsical as the spot itself. A52 is responsible for making complex visual effects and physical logistics look like a carefree leap off a building.
It's a fun watch and the clapping beat will probably be stuck in our heads all day. We much prefer it to the esoteric stuff PS3's putting out. - Contributed by Angela Natividad
Combining the notion imitation is the sincerest form of flattery with the acknowledgment there are no new ideas left in advertising, this Hasbro commercial for Tooth Tunes, a tooth brush that plays music closely mirrors the famed Apple 1984 commercial. In the spot, legions of kids brush their teeth in that proverbial socialist society kind of way until some dude...in a track suit no less...stands up, tooth brush held high in the air (remind you of anything?) and says, "Enough!" The droll, colorless room then explodes into a world of color as Kiss sings "I Wanna Rock and Roll Night and Party Every Day" in the background.
Created by Cincinatti's WonderGroup and produced by Lightborne, the spot actually works. It's framed in a very memorable cultural moment. It conveys the boredom of everyday tooth brushing. And then it's hammer toss pounds the message home: brushing yout teeth can be fun. And there's even a product demo squeezed in too. We like it.
With so many movies scaring the crap out of us with scenes of people in the back seats of cars accosting the drivers, it makes perfect sense to use those scenes in a commercial for a car that has no back seats: the Smart Car. Yes, fear is a powerful motivator.
After we stopped laughing and realized Restless Legs Syndrome is, in fact, a real affliction, we thought his DBM/Leeand Dan-created Honda Cog-like video which consist of an elaborate domino set up kicked off by a pair of restless legs wasn't half bad. It's sponsored by GlaxoSmithKline which means they must have some sort of drug for the affliction. Anyway, it's no Honda Cog but it is always fascinating to watch the domino effect and wonder if it's going to work all the way through.
While the nervous laughter in this Perlorian Brothers-directed, JWT New York-created commercial for Domino's Pizza delivered-hot chocolate chip cookies goes on a bit long, the payoff works. And if you were wondering, the old lady in the ad is Beverly Polcyn who played a co-starring roles with Spanky and Alfalfa in the 1930's TV hit Our Gang. At least chocolate chip cookies aren't as freakishly gross as the Domino's Oreo Desert Pizza.
- It's political ads like this that make us realize why an increasing amount of people don't vote.
- Following up on its 60 Minutes ad buyout a couple years ago Philips has purchased all the ad time on this Saturday's Texas-Oklahoma State college football game on TBS. Some o the time will be used for ads. The other time will be given back to TBS for additional programming during the game.
- London agency with German lineage Scholz and Friends asks visitors to weblog to not mention the war.
- London agency Cake is hosting a contest for people to decide the title of the next Young Bond book.
- Ketel One wants you to find the subliminal messaging in its ad. Hmm. We know there's a message in there somewhere.
- Xbox360 game Gears of War gets sidewalk graffiti treatment in San Francisco.
The World Wildlife Foundation, in a new commercial from FCB Toronto, urges is not to ignore global warming by placing people going about their daily routines within situations apparently caused by global warming and acting as though they are oblivious.