Well now here's something to brighten up your Monday morning. Just as soon as your getting comfortable watching some strange super hero attempt to retrieve a party girl's balloons which have just flown away, the super hero turns out to be something entirely different: a stupid drunk. It 's all part of a UK-based campaign from the Home Office and Department of Health to educate people on alcohol's wondrous ability to make one both invincible and vulnerable all at the same time.
MTV is hyping its MTV Europe Music Awards in Copenhagen hosted by Justin Timberlake and its Backstage show hosted by Juliette Lewis and the Lick with a series of videos in which Justin botches the Danish language, Juliet smashes a computer while logging on and another in which she tells everyone to fucking log on. There's four videos in all (fourth one here) and for some strange reason, we like them.
We're sure this Captain Your Halloween promotion and accompanying cheesy DRTV-style commercial are supposed to be kitsch-filled fun but, we just don't see it. Perhaps it's seeing grown adults in Halloween costumes meant for kids. Perhaps it's a liquor company's trying to make a kid's holiday into an adult's holiday. Perhaps it's just Captain Morgans' attempt to be dumb in order to be seen ad funny when it's really just dumb in the first place.
OK then. Need a campaign (1, 2, 3, 4) that explains Texas Instruments DLP technology which makes a TV's picture better and brighter? Easy. Get a cute little girl. Bring on that "elephant in the room" metaphor with an actual elephant. Put them together in environments that need DLP technology to look good and talk about the mirrors. Yes, the mirrors. You see, DLP TVs are powered by Texas Instruments chips filled with millions of mirrors that direct the light towards the TV screen. The trouble is, unless you knew that prior, you'd think it was some strange entity called "meers" that made DLP TV beautiful. Here's a tip. When casting a kid for a spot in which she needs to say the word "mirror," it helps to make sure she actually can before you cast her in a campaign about "meers," uh, mirrors.
Following Slash, Spinal Taps Nigel Tufnell (Christophr Guest) makes an appears on stage atop a pile of VWs and notices, "this amplifier has airbags." It's all part of the automakers promotional deal with guitar maker First Act in which guitars are given to those who buy new Volkswagens.
Continuing it's Keep Dreaming of A Better World campaign, Che Magazine gives us yet another thing to dream about when it comes to a better world. That is if you think a better world is made of up female tennis players exchanging shirts at the end of a match. Oh, the things people do for publicity. This comes from our friends over at Duval Guillaume Antwerp.
Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.
While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.
We apologize in advance. We simply cannot help ourselves when it comes to Gary Brolsma and all things Numa Numa. Advertising Age's Bob Garfield took a look at yet another knock off of the Numa Numa video, this time done by a company called Arnet Broadband. The company uses that same catchy tune but fills the video with a Gary Brolsma look-a-like (which they call Garry avoid legal stickiness) and several others whose purpose it is to illustrate the virtues of broadband access and the utter wackiness it provides access to.
One might say this is played out with over 3,000 Numa Numa videos out there but the train won't stop. Even Gary himself came back to join th party, albeit with a less organic and far more commercial endeavor. If it works, rinse, repeat.
While George Parker doesn't like the new Eat Like A Snake Commercial for the new Burger King Triple Whopper, we think there was no other possible way to promote a fatburger than with a freaky commercial like this. Atfer all, who in their right mind would want to suck down this 1,000 calorie plus, four inch high burger than a snake? Oh wait, that McDonald's fat kid would love this thing and could probably suck it down in one bite too.
But anyway, Ariel's right when she says "Burger King has successfully spent the last few years integrating itself with pop culture. Nay... BK IS part of pop culture. Unlike the majority of companies...BK refuses to merely be a reaction of what is already taking place. They choose to create the reaction, and fairly intelligently." It's perhaps true the wackiness of all recent Burger King advertising is simply aimed more at creating an odd brand persona than actually trying to sell a burger. But, given the upcoming generation's hatred of "being sold," the odd approach Burger King is taking seems to be an appropriate one.
At this rate, there will be approximately 116 Volkswagen commercials floating around by next year if Crispin keeps up its current pace. In this next outing, Volkswagen has partnered with guitar maker First Act in a promotion called V-dubs rock to give everyone who purchases a particular model with a guitar that features a seat belt as the strap and a plug that lets you tap into the vehicle's audio system. To show it all in action, former Guns N Roses guitarist Slash - now with Velvet Revolver - rocks out. Not that everyone wants a guitar but it's still a nice promotion all the same.