While fast forwarding through something on the DVR last night, we saw what looked like claymation character so we rewound to realize it was a new commercial called Half Baked from Ben and Jerry's. Its one of four in a series, created by Amalgamated and animated by LAIKA/house, that "claymates" ice cream flavors into characters. Shawn Waite isn't sure he likes the literal translation of the spots but we don't like to think too deeply about the topic of ice cream so we're just fine with their simplicity. If anything, they're quite different than ice cream advertising that has come before. Check the commercial out here, here, here and here.
In a recent DirecTV spot featuring footage from Star Trek VI William Shatner's reincarnation as a die-hard DirecTV enthusiast gets Trekkies all bent out of shape. Sure it's a fun ad, but what about the ethics of modifying his uniform, making Shatner slimmer and turning a DirecTV plug into a new generation's last impression of him?
This is way too lame - er, heavy for us but Adfreak does a good job of digging deep into the psychology of the Trekkie dilemma. - Contributed by Angela Natividad
The American Legacy Foundation, fresh out of its legal battles with the tobacco industry and in partnership with Arnold Worldwide, and Crispin Porter + Bogusky, has launched a new campaign entitled Infect Truth. The campaign consists of TV spots - airing on MTV, Comedy Central, G4 Tech TV, BET and others - and print as well as a host of digital elements including "Infections" in the form of screensavers, video, desktop themes, games and stickers all filled with juicy facts such as cigarettes containing sodium hydroxide, the same ingredient found in hair removal products. An email widget also allows people to send message written in back hair.
Here's a seriously strange commercial that's part of Chicago's Healthy Streets campaign, an effort that aims to "redesign streets around the needs of people rather than motor vehicles alone." Last we checked, roads were for cars but, then again, in America, we tend to blur definitions to satisfy as many people as possible without offending anyone. PC tirade aside, this commercial, in a refreshingly un-PC like manner promotes Bob's Fuller Roadside Memorials, a company that delivers memorials to accident scenes so the person who killed someone can honor their victim. It's done so seriously that, at first, you think it's real until you realize you were an idiot to think so in the first place.
We're told some in Chicago are up in arms over the crass approach this commercial takes but we applaud it for it's in-your-face originality and departure from the standard lecture approach most "drive safe" campaigns take.
This commercial could have been so much more emotional. So much more effective. After all, what's more spine tingling that a heroic firefighter doing their thing to douse fires and save lives? Unfortunately, this Duracell spot didn't capture emotion of any kind and, instead, went the boring, announcer-read route to tout the fact its batteries are used in a firefighter's T-PASS III, a device that notifies firefighters it's time to evacuate a building.
While there might be some situations in which it's perfectly acceptable to impress one's girlfriend by saying, "Babe, this thing gets hard in 12 seconds," one might want to choose one's words a bit differently when explaining to a non-girlfriend the hard top of one's new Mazda MX-5 opens in 12 seconds. That concern didn't seem to bother Mazda Europe, it's agency JWT-Dusseldorf nor Maverick Media, the company that created three videos touting the 12 second closing time of the car's convertible hard top.
The campaign, called 12 Second Thriller consists of videos (with agonizingly slow load times), posters, wallpaper and tools to create your own non-sensical 12 second trailer. While the speed of up and down times may be fun to celebrate, it's the lasting durability that counts most.
"You Stank!" Or rather, "No Stank You!" is the rallying cry in a Washington State Health Department ant-smoking campaign that focuses on the negative social and cosmetic aspects of smoking. With lots of weird videos, interviews, TV spots, radio spots and a huge collection of downloadable, spreadable messages, the campaign is way more fun that the TRUTH campaign by far. Scare tactics ain't everything my friends. This one works.
We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.
Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad
The Alltel Wireless campaign, which began with the great concept of personifying competing mobile phone companies, continues it downward spiral with a second installment of its "mall geeks" cell phone company personification. Once again, the other companies try to get Alltel to end its MyCircle plan, this time with a bribe. It falls flat.
For IKEA Portugal, TBWA has created a commercial which captures the transformation of a kitchen from dowdy to chic illustrating how items from IKEA can take the bland out and add in some color. We like it.