Bouncing Thong-Clad Beauties Spank For Biker Insurance

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There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.

by Steve Hall    Oct-17-06    
Topic: Commercials, Good, Racy, Strange, Video



Mental Patients and Heterosexual Cowboys Not Needed For Poker

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In a series of four commercials produced by Therapy Films, PartyPoker illustrates how it can help when you have no one else to play with . From a doctor trying to play with mental patients to an accuracy-challenged magician, PartyPoker proves another human being isn't alwasy necessary to enjoy a great game of poker. Check out all four spots here.

by Steve Hall    Oct-17-06    
Topic: Campaigns, Commercials



Dove Illustrates Why Perception of Beauty is Distorted

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When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.

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by Steve Hall    Oct-16-06    
Topic: Brands, Commercials, Creative Commentary, Good, Opinion



Advance Screening of New Sony Bravia Ad Midnight Tonight

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While everyone is waiting until Tuesday at 8:35PM GMT (Tuesday 4:35PM EST) to see the much anticipated Sony Bravia ad which, in reality, has already been available in un-produced, amateur video form (like this one) for some time now, something tells us if you check out the Sony Bravia Advert site slightly after midnight EST tonight (Monday), you'll have a 16:35 hour head start on everyone else. See? We do deliver the goods from time to time.

UPDATE: It's up now (7:30ish PM EST) and it's good. Though some of the mid-air paint explosions look quite fake, we're not complaining.

by Steve Hall    Oct-16-06    
Topic: Commercials, Video



Super Hero Goes Splat in UK Alcohol Education Campaign

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Well now here's something to brighten up your Monday morning. Just as soon as your getting comfortable watching some strange super hero attempt to retrieve a party girl's balloons which have just flown away, the super hero turns out to be something entirely different: a stupid drunk. It 's all part of a UK-based campaign from the Home Office and Department of Health to educate people on alcohol's wondrous ability to make one both invincible and vulnerable all at the same time.

by Steve Hall    Oct-16-06    
Topic: Commercials, Good



Juliet Lewis Goes Nuts, Justin Timberlake Botches Danish

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MTV is hyping its MTV Europe Music Awards in Copenhagen hosted by Justin Timberlake and its Backstage show hosted by Juliette Lewis and the Lick with a series of videos in which Justin botches the Danish language, Juliet smashes a computer while logging on and another in which she tells everyone to fucking log on. There's four videos in all (fourth one here) and for some strange reason, we like them.

by Steve Hall    Oct-16-06    
Topic: Cable, Commercials, Good



Captain Morgan's Liquors Up Kid's Holiday

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We're sure this Captain Your Halloween promotion and accompanying cheesy DRTV-style commercial are supposed to be kitsch-filled fun but, we just don't see it. Perhaps it's seeing grown adults in Halloween costumes meant for kids. Perhaps it's a liquor company's trying to make a kid's holiday into an adult's holiday. Perhaps it's just Captain Morgans' attempt to be dumb in order to be seen ad funny when it's really just dumb in the first place.

by Steve Hall    Oct-16-06    
Topic: Bad, Commercials, Online, Strange



'Meers' Make DLP TV Better

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OK then. Need a campaign (1, 2, 3, 4) that explains Texas Instruments DLP technology which makes a TV's picture better and brighter? Easy. Get a cute little girl. Bring on that "elephant in the room" metaphor with an actual elephant. Put them together in environments that need DLP technology to look good and talk about the mirrors. Yes, the mirrors. You see, DLP TVs are powered by Texas Instruments chips filled with millions of mirrors that direct the light towards the TV screen. The trouble is, unless you knew that prior, you'd think it was some strange entity called "meers" that made DLP TV beautiful. Here's a tip. When casting a kid for a spot in which she needs to say the word "mirror," it helps to make sure she actually can before you cast her in a campaign about "meers," uh, mirrors.

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by Steve Hall    Oct-13-06    
Topic: Campaigns, Commercials, Strange



Spinal Tap's Nigel Tufnel Appears In Second V-Dubs Rock Commercial

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Following Slash, Spinal Taps Nigel Tufnell (Christophr Guest) makes an appears on stage atop a pile of VWs and notices, "this amplifier has airbags." It's all part of the automakers promotional deal with guitar maker First Act in which guitars are given to those who buy new Volkswagens.

by Steve Hall    Oct-12-06    
Topic: Celebrity, Commercials, Good, Promotions



Tennis Hotties Swap Shirts For Magazine

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Continuing it's Keep Dreaming of A Better World campaign, Che Magazine gives us yet another thing to dream about when it comes to a better world. That is if you think a better world is made of up female tennis players exchanging shirts at the end of a match. Oh, the things people do for publicity. This comes from our friends over at Duval Guillaume Antwerp.

by Steve Hall    Oct-12-06    
Topic: Commercials, Racy, Strange, Video










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