If you ever feel like your life is in a rut and your days are filled going through the same masochistically obsessive-compulsive routines over and over and over so much so that you can do them blindfolded or in complete disregard to alternative routines, you might want to go see a psychiatrist. Or, you might want to watch these ReginaldPike-produced commercials from Vancouver's ReThink for Sobey's food stores.
Leveraging a previous commercial for its line of HDTV, Sony has released a collection of alternative endings to the original commercial so that...well...we don't know what becasue the endings are so stupid we lost track of what the ad was trying to accomplish. Oh but wait. The endings are riffs in actual movies and they choices tie into the tagline. Witty. It's always great fun to let the consumer think they're controlling things with these prepackaged, predetermined "optional endings" but sometimes it seems a lot of people forget what an ad is supposed to do: sell stuff. Oh but wait, maybe this does sell stuff but we didn't realize that until we watched the ads a few times. Oh but wait, that's why we have this thing called frequency.
AdJab was sent this humorous Chinese spot which follows the seemingly overdone "push up bras make your boobs fucking huge" theme, this time by illustrating how difficult it is for a push up wearing woman to properly situate herself inside an elevator. It all makes one wonder about the difficulties females who actually have unassisted big breasts must deal with.
Apparently riffing on film festival-worthy movies, none of which we've seen, this TBWA Vancouver-created and Reginald Pike-produced television campaign for the Vancouver International Film Festival illustrates the power of great film by showing obsessed freaks turning their real lives into scenes from their favorite movies. That said, the spots are kind of funny to watch.
There are all sorts of cool places to shoot a commercial but an aircraft carrier certain rank right up there on the list. Shooting a BBH-created spot to announce Johnnie Walker's sponsorship of Team McLaren Mercedes, Pink Film Company Editor Michael Geohegan and Cut + Run Editor Leo King set up their editing suite right on the deck of the aircraft carrier.
The commercial begins with aerial footage, where fighter jets zoom through the sky at high speeds against a setting sun. A plane then lands on an aircraft carrier, transforms into a Formula 1 car racing along the jetway and does a 360-degree spin before stopping near the middle of the ship. Voiceover intones, "In a dog fight, a pilot experiences up to five Gs for over one minute. An F1 driver experiences up to five Gs for over one hour." The scene then slows as F1 racer Kimi Raikkonen gets out of the racecar, takes off his helmet, and "keeps walking" past his admirers.
As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.
Those Chick-fil-A cows are at it again recently parachuting onto a football field in the middle of the game to cleverly deliver their message: Eat More Chicken. Just watch. The Richards Group created the ad.
No daughter really likes to listen to their mother go one an one about...well...anything. In fact most wish their Moms would never talk to them at all which is why this teen couldn't take it any longer and told her Mom to shut up about her new IKEA stuff or she'd shave off all her hair. Funny how Moms always get the last word. Toronto's Zig created.
If Al Qaeda and Hezbollah were up against each other in an election, these two spots from "here again, gone tomorrow only to return the next day and then leave once more only to return one last time" magazine Radar, would likely be what we might expect to see.
During this week's OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes "bend" the list of credits on a project.