Breasts, Elevators Converge to Sell Bras

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AdJab was sent this humorous Chinese spot which follows the seemingly overdone "push up bras make your boobs fucking huge" theme, this time by illustrating how difficult it is for a push up wearing woman to properly situate herself inside an elevator. It all makes one wonder about the difficulties females who actually have unassisted big breasts must deal with.

by Steve Hall    Oct- 2-06    
Topic: Commercials, Strange



Real Life Becomes Favorite Movie Scene For Film Festival

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Apparently riffing on film festival-worthy movies, none of which we've seen, this TBWA Vancouver-created and Reginald Pike-produced television campaign for the Vancouver International Film Festival illustrates the power of great film by showing obsessed freaks turning their real lives into scenes from their favorite movies. That said, the spots are kind of funny to watch.

by Steve Hall    Oct- 1-06    
Topic: Commercials, Good



Johnnie Walker Walks on Aircraft Carrier

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There are all sorts of cool places to shoot a commercial but an aircraft carrier certain rank right up there on the list. Shooting a BBH-created spot to announce Johnnie Walker's sponsorship of Team McLaren Mercedes, Pink Film Company Editor Michael Geohegan and Cut + Run Editor Leo King set up their editing suite right on the deck of the aircraft carrier.

The commercial begins with aerial footage, where fighter jets zoom through the sky at high speeds against a setting sun. A plane then lands on an aircraft carrier, transforms into a Formula 1 car racing along the jetway and does a 360-degree spin before stopping near the middle of the ship. Voiceover intones, "In a dog fight, a pilot experiences up to five Gs for over one minute. An F1 driver experiences up to five Gs for over one hour." The scene then slows as F1 racer Kimi Raikkonen gets out of the racecar, takes off his helmet, and "keeps walking" past his admirers.

by Steve Hall    Sep-29-06    
Topic: Commercials, Good



Birds Dive Bomb Jeep Wrangler

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As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.

by Steve Hall    Sep-28-06    
Topic: Campaigns, Commercials, Creative Commentary, Good



Chick-fil-A Cows Paratroop Football Field

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Those Chick-fil-A cows are at it again recently parachuting onto a football field in the middle of the game to cleverly deliver their message: Eat More Chicken. Just watch. The Richards Group created the ad.

by Steve Hall    Sep-27-06    
Topic: Commercials



Mom Loves New IKEA Stuff, Daughter Gets Shaved

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No daughter really likes to listen to their mother go one an one about...well...anything. In fact most wish their Moms would never talk to them at all which is why this teen couldn't take it any longer and told her Mom to shut up about her new IKEA stuff or she'd shave off all her hair. Funny how Moms always get the last word. Toronto's Zig created.

by Steve Hall    Sep-27-06    
Topic: Commercials, Good



Al-Qaeda and Hezbollah Launch Dueling Political Ads

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If Al Qaeda and Hezbollah were up against each other in an election, these two spots from "here again, gone tomorrow only to return the next day and then leave once more only to return one last time" magazine Radar, would likely be what we might expect to see.

by Steve Hall    Sep-27-06    
Topic: Commercials, Spoofs, Strange



Gap Destroys Itself In Preparation For Makeover

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During this week's OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes "bend" the list of credits on a project.

by Steve Hall    Sep-27-06    
Topic: Best, Commercials



Independence Cigar Gives Full Body Roll

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Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good, Strange



Rugby, Beaches, Ponies, Girls in Bikinis Better Together

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Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good










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