As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.
Those Chick-fil-A cows are at it again recently parachuting onto a football field in the middle of the game to cleverly deliver their message: Eat More Chicken. Just watch. The Richards Group created the ad.
No daughter really likes to listen to their mother go one an one about...well...anything. In fact most wish their Moms would never talk to them at all which is why this teen couldn't take it any longer and told her Mom to shut up about her new IKEA stuff or she'd shave off all her hair. Funny how Moms always get the last word. Toronto's Zig created.
If Al Qaeda and Hezbollah were up against each other in an election, these two spots from "here again, gone tomorrow only to return the next day and then leave once more only to return one last time" magazine Radar, would likely be what we might expect to see.
During this week's OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes "bend" the list of credits on a project.
Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.
Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.
Here's a Monday morning eyeopener for you. Having fun with the late night chat line genre, this spot for Epic Cash created by Ken Abraham and Make It Happen Productions is, apparently, supposed to be paradigm shifting. Abraham explains, saing, "For the most part, late-night chat lines and text messaging ads can hardly be considered commercials. That is, of course, if it doesn't pain you to watch worn and weary porn stars fumbling over remedial dialogue like, "Pick up the phone and call me" or "I'm waiting for you." Real art." We not so sure Ken's spot is all that different from late night cheese but we do like the ending.
Crispin Porter + Bogusky AD: "Dude, since everyone's been talking about those crash ads we did for the Jetta, wouldn't it be cool if we made an ad for the Passat where two chicks were talking about the ads while driving together and then...get this....and then...they get in a crash!?" Alex: "Yea, dude. Go with it. That rocks." Oh, and along the lines of spoofing ads, a second one has a bunch of guys riding in a Passat station wagon (as if a bunch of guys would ever be caught dead in that Soccer Mom ride) talking about one of those four hour erection ads before they get in a crash.
Adverb tells us about a new Yahoo TV campaign and the interesting alignment between the company's "in the now" approach and it's release of campaign outtake video to, well, keep people in the know.