During this week's OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes "bend" the list of credits on a project.
Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.
Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.
Here's a Monday morning eyeopener for you. Having fun with the late night chat line genre, this spot for Epic Cash created by Ken Abraham and Make It Happen Productions is, apparently, supposed to be paradigm shifting. Abraham explains, saing, "For the most part, late-night chat lines and text messaging ads can hardly be considered commercials. That is, of course, if it doesn't pain you to watch worn and weary porn stars fumbling over remedial dialogue like, "Pick up the phone and call me" or "I'm waiting for you." Real art." We not so sure Ken's spot is all that different from late night cheese but we do like the ending.
Crispin Porter + Bogusky AD: "Dude, since everyone's been talking about those crash ads we did for the Jetta, wouldn't it be cool if we made an ad for the Passat where two chicks were talking about the ads while driving together and then...get this....and then...they get in a crash!?" Alex: "Yea, dude. Go with it. That rocks." Oh, and along the lines of spoofing ads, a second one has a bunch of guys riding in a Passat station wagon (as if a bunch of guys would ever be caught dead in that Soccer Mom ride) talking about one of those four hour erection ads before they get in a crash.
Adverb tells us about a new Yahoo TV campaign and the interesting alignment between the company's "in the now" approach and it's release of campaign outtake video to, well, keep people in the know.
Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.
Part Barney cartoon, part Second Life experience, part Honda Hate, this entrancing Colorado State Tobacco Education & Prevention effort created by Cactus and AgencyNet with help from Biscuit, Final Cut, Company 3 & R!OT, Lime and Beacon Street Studios on the TV spots is an elaborate creation of an entire online town, called C-Ville, with endless things to do and see. The underlying message within the town is choice. The right choice of course and the importance of choice when it comes to deciding whether or not to take that drag.
PSAs, viewable on the site and currently on air, show the importance of making the right choices and direct kids to the site for more education about making the right choices. Final Cut's Carlos Arias explains the approach saying, "Kids are so sophisticated these days so we don't need to make the message obvious. This is a new way of communicating with youth -- by not spoon-feeding them. Through great visuals and interesting stories, we were able to build up the intrigue. These PSAs had an interesting, short film style - like a throwback to 80s movies or branding commercials with sing-a-longs. They're just zany!" And, indeed they are. Zany enough to maybe actually work.
We saw this Zidane headbutt nod Nike did on TV (or maybe it was YouTube. Who can tell the difference these days?) a couple nights ago and, well, pardon our idiocy, we didn't even recognize it was Marco Materazzi, the recipient of Zinedine Zidane's head butt, in the ad. So bad on us for missing it but good on AdFreak for mentioning it here today. The ad is actually quite funny and, yes, a great wink-nod to the original head butting event.
You don't normally see gorillas in car ads. At first, we thought this was another one of those GE Dancing Elephant spots but no, it turned out to be a BBDO-created ad for the new, four door Jeep Wrangler...not exactly a tasty treat for an other worldly-huge gorilla to snack on. There's two more spots coming in the campaign.