Yahoo Outtakes Let People Get 'In the Know'

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Adverb tells us about a new Yahoo TV campaign and the interesting alignment between the company's "in the now" approach and it's release of campaign outtake video to, well, keep people in the know.

by Steve Hall    Sep-22-06    
Topic: Commercials



Geeks Try to Stop Alltel's My Circle Plan

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Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.

by Steve Hall    Sep-22-06    
Topic: Campaigns, Commercials, Good, Magazine, Newspaper, Online, Radio, Television, Video



Colorado Anti-Smoking Effort A Barney-Like Second Life Experience

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Part Barney cartoon, part Second Life experience, part Honda Hate, this entrancing Colorado State Tobacco Education & Prevention effort created by Cactus and AgencyNet with help from Biscuit, Final Cut, Company 3 & R!OT, Lime and Beacon Street Studios on the TV spots is an elaborate creation of an entire online town, called C-Ville, with endless things to do and see. The underlying message within the town is choice. The right choice of course and the importance of choice when it comes to deciding whether or not to take that drag.

PSAs, viewable on the site and currently on air, show the importance of making the right choices and direct kids to the site for more education about making the right choices. Final Cut's Carlos Arias explains the approach saying, "Kids are so sophisticated these days so we don't need to make the message obvious. This is a new way of communicating with youth -- by not spoon-feeding them. Through great visuals and interesting stories, we were able to build up the intrigue. These PSAs had an interesting, short film style - like a throwback to 80s movies or branding commercials with sing-a-longs. They're just zany!" And, indeed they are. Zany enough to maybe actually work.

by Steve Hall    Sep-22-06    
Topic: Best, Campaigns, Commercials, Online



Nike Gives Headbutt to Materazzi

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We saw this Zidane headbutt nod Nike did on TV (or maybe it was YouTube. Who can tell the difference these days?) a couple nights ago and, well, pardon our idiocy, we didn't even recognize it was Marco Materazzi, the recipient of Zinedine Zidane's head butt, in the ad. So bad on us for missing it but good on AdFreak for mentioning it here today. The ad is actually quite funny and, yes, a great wink-nod to the original head butting event.

by Steve Hall    Sep-21-06    
Topic: Commercials, Good



Gorilla Eats Jeep

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You don't normally see gorillas in car ads. At first, we thought this was another one of those GE Dancing Elephant spots but no, it turned out to be a BBDO-created ad for the new, four door Jeep Wrangler...not exactly a tasty treat for an other worldly-huge gorilla to snack on. There's two more spots coming in the campaign.

by Steve Hall    Sep-20-06    
Topic: Commercials, Good



World Peace PSA Tells Uptight Cause Groups to Get Sense of Humor

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We're told this is supposed to be a PSA for World Peace but we think it's better suited as a campaign to silence all those cause groups that have lost their sense of humor and have nothing better to do than ruin life for the rest of us by dumbing down and softening the edges of everything so much it all becomes pitifully bland and unmoving.

by Steve Hall    Sep-19-06    
Topic: Commercials, Good, Strange



Snapalope Hunting Association Offer Slim Jim Tips

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With a website called Snapalope Hunting Association of America, Crispin Porter + Bogusky has done some funny work for that convenience store oddity, Slim Jim. Is it meat? Is it flavored cardboard? Whatever. We'll let the food magazines figure that out. On the site, comparison charts make it easy to spot a Snapalope, a hand signal guide makes it easier to team hunt the beast, tip on hiding, using decoys, trapping and some ads in which Zoic Studios created the visual effects of the Snapalope.

by Steve Hall    Sep-19-06    
Topic: Commercials, Good, Online, Strange



No, Lexus Did Not Intentionally Use 9/11 Imagery In Ad

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Al Pacino once said in Godfather III something to the effect of "As soon as I'm out, they pull me right back in." That's how we feel about this manufactured conspiracy theory we were going to ignore - originated in a MediaPost opinion piece by Eric Sass - that a new Lexus commercial somehow uses 9/11-like imagery. This is a waste of time. Everyone is reading waaaaaaaaaaaaaay too much into this. What...all ads shot in NYC that show the skyline will now be accused of treading inappropriately on 9/11? Please. Yea, there's two cars in the commercial. It's hardly as symmetrical as some claim nor in any way reminiscent of 9/11.

If you want to complain about an ad that reminds us of 9/11, why don't we look at the Cingular billboards with the two bars extending upward from the board. Those ads have been running for years. Sure 9/11 sucked. It always will suck. It will always a sad day in our history. But to think marketers are maliciously trying to make fun of 9/1 is just indicative we all have way too much time on our hands to analyze this crap.

by Steve Hall    Sep-18-06    
Topic: Commercials, Creative Commentary, Opinion



Accidents Explain Why Anthem Insurance Is Needed

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In this Anthem Blue Cross and Blue Shield campaign created by Publicis & Hal Riney, three sort of funny scenarios or near health harming situations work to convince people of the importance of a good health plan. One spot has a guy toppling backwards in his office chair. Another has a kid explaining the antics he and his Dad went through while Mom was away that caused Dad to check the Anthem website after several "mishaps." A final spot has an injured married guy talking to his dumb, single friend about why he should have good insurance - all while the dumb guy is doing potentially health harming activities.

by Steve Hall    Sep-14-06    
Topic: Commercials, Good, Television



Wait...Wait...Wait...Wait For It. OK. There's the Tagline

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There's a reason most director's cuts of movies and commercials are usually snuffed out by those in charge of their distribution. It's because, with director's cuts, we have to insufferably sit through the director's long, overblown vision of himself just to hear taglines like, "fashion that turns every head in the place if you don't even make it to the place." Yes, BlueFly is that confident it's clothes will do that to you.

by Steve Hall    Sep-14-06    
Topic: Commercials










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