TBWA Creates Ethereal Epic For Nissan Patrol

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We're not usually a fan of epic grandeur in commercials but we have to admit, we really like this TBWA\G1 and TBWA\Moscow-created work for the Nissan Patrol. The slow moving, quietly moody spot opens on a Nissan Patrol winding its way through the woods as seemingly forest-dwelling onlookers watch the vehicle's movements. As it, and the groom within, finally make their arrival at what appears to be a wedding held on the edge of a cliff, the ethereal spot becomes grounded in reality.

Directed by multimedia artist Bruno Aveillan, the spot is scored to the music of Bonobo

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by Steve Hall    Aug- 8-12    
Topic: Agencies, Brands, Commercials, Strange



Luke Perry, Jennie Garth Join Old Navy's 90210 Reunion

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Amping up its already full bore 90's themed ad campaign, Old Navy has added 90210's (the real one) Luke Perry and Jennie Garth to its schoolhouse lineup. Previously, the brand had Gabrielle Carteris swooning over Jason Priestly who, the the Old Navy ad, is now a teacher.

This second CP +B- created 90210-themed outing features Luke Perry and Jason Priestly vying for the attention of the still amazing hot Jennie Garth who, like Priestly in the previous commercial, is now a teacher.

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by Steve Hall    Aug- 8-12    
Topic: Brands, Campaigns, Commercials



Just Saw Your Parents Having Sex? Eat Some Rugu

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This one is funny. Brilliant funny, actually. And so simple. And so relatable. While all of us may not have entered our parents bedroom while they were having sex, we've all had our encounters with various forms of embarrassment from time to time.

This new commercial for Ragu captures that awkward embarrassment a quirky way and runs with it. All to sell some pasta sauce.

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by Steve Hall    Aug- 8-12    
Topic: Commercials, Strange



David & Goliath Create Insanely Great California Lottery Spot

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David & Goliath have come up with a quick witted answer to the boring genre of lottery advertising. Granted, they still rely on the tried and true method of showing what sudden riches bring to a person but they've done it in such a way that it's quirky, fun and just strange enough to stray outside the norm. And we very much like outside the norm.

As the ad begins, we see a normal man walking down the street with his normal dog. But once he realizes he's won California's Strike It RIch, things change dramatically. And very quickly. And very strangely. There is so much rich detail within the last :20 of this commercial that you'll have to watch it several time to truly appreciate it.

Our favorite moment? Meeting the man's transformed dog, now called Cornelius and inventor of long division.

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by Steve Hall    Aug- 7-12    
Topic: Commercials



Jason Priestly, Gabrielle Carteris Teach For Old Navy

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Crispin Porter + Bogusky is out with another 90's flashback for Old Navy. Having capitalized on Mayim Balik and Joey Lawrence, the agency has turned to the original 90210 alums Jason Priestly and Gabrielle Carteris for its latest outing. The spot is as quirky as ever with Priestly and Carteris posing as teachers in a color-fueled, robotically-enhanced school whre a "new girl" makes her debut.

Hey we like the spot but all these "retro" commercial do is make us feel old.

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by Steve Hall    Aug- 6-12    
Topic: Commercials



Visa Honors Michael Phelps' 19th Medal Win With Insta-Spot

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As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.

The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.

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by Steve Hall    Aug- 1-12    
Topic: Commercials



NFL Thursday Night Football Gets Quirky

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Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.

In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.

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by Steve Hall    Jul-31-12    
Topic: Campaigns, Commercials, Strange



Nationwide is on Danica Patrick's Side

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In a new GoDaddy...uh...Nationwide Insurance ad, GoDaddy...uh...Nationwide Insurance spokesperson Danica Patrick touts the brand's current mantra; that it doesn't have shareholders so it's puts its members first. She also touts the brand's long-running Vanishing Deductible which, according to this commercial, results in something much better than a $0 deductible: Danica Patrick's phone number.

Courtesy of rabble rouser Dale Earnhardt, Patrick's number is revealed so those who have lusted after her for years in GoDaddy commercials can harass her. Of course, if the lustful actually call her, they will be disappointed. The number is not Danica's cell number but it does lead to a message from her asking for suggestions on how she can return the prank to Earnhardt in a future ad. ANd if Danica likes your suggestions, she just might call you back. Fan boys can only hope.

by Steve Hall    Jul-30-12    
Topic: Commercials



Bond-Like Pierce Brosnan Pimps Online Gambling Site Lottomatica

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As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."

Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"

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by Steve Hall    Jul-26-12    
Topic: Celebrity, Commercials



Close-Up Toothpaste Causes Epic Lip Lock

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Close-Up toothpaste is sort of a dead brand in America. But not overseas. Oh no. At least not according to this new work from Lowe and production company Hungry Man. Touting the brand's new Deep Action line, which is said to eliminate 99 percent of germs and provide breath three times cooler, the commercial reveals why the brand may have gone too far formulating the new product.

Like a bunch of 13-year-old girls meeting One Direction, Beatles-style mania breaks out as no one can keep themselves from sucking face with the nearest available random stranger on the street.

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by Steve Hall    Jul-20-12    
Topic: Commercials










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