OK, this is just
stupid oddly amusing enough to be funny. It's Carlton Draught's follow up to it's famed Big Ad. This time, the ad, called Flash Beer and created by Melbourne-based George Patterson Y&R, isn't focused on spoofing British Airways but rather that famous (and much spoofed) dance scene from the movie Flashdance. Except we don't get to watch Jennifer Beal's tight body writhe across the floor. We get to watch poor Kevin Cavendish who just wants a job at Carlton Draught brewing the beer because he loves it so much. By the end, we couldn't help liking it. We think you will too. If not, we're sure you'll let us know.
There are just certain situations where staring is simply not advised: at the urinal, in the elevator at someone's disgusting facial blemish or if you are an overweight, wife beater-wearing, ice cream licking slob looking at two teens making out in a convertible. It is, however, OK to stare during poker as indicated in these Fallsview Casini Resort/World Poker Tour commercials by BBDO Toronto.
Chevy is amping up its obsession with consumer generated media and has launched a contest for college students to enter competition, create an ad for the company, get it produced and have it air during the Super Bowl in 2007. With teams of three students, the focus will be on the automaker's Aveo, Cobalt, HHR and Equinox. Students will submit their concepts to Chevy and five will be chosen to present to Chevy and its ad agency in the Fall. The winner will participate in production. No mention was made regarding just how much creative control students will maintain once the idea is handed over but we're pretty confident Chevy will be honorable in this area.
While we're quite sure, if given the choice, most waste management companies would be happy as a dog tearing apart a trash bag full of food to simply dump their waste in a good 'ol dump of yesteryear. But with the rise in environmental awareness and creation of lengthy rules defining exactly what trash is and what isn't, waste management companies like the appropriately named Waste Management must now adhere to these strict guidelines and appear to be as green as Greenpeace when it comes to the environment. So it is without surprise, in this commercial, we see a great green Waste Management truck doing the winding mountain road thing alongside a flying bird and "lush expanse of green" as if the truck were right at home with nature. The spot was created by Fogarty Klein Monroe and directed by Plum Productions' Eric Saarinen.
Just when you begin to wonder WTF is going on in this commercial, One Man Fight, which shows one boxer getting the crap beating out of him by another, you realize there's an important message here from Amnesty which reports one in two women murdered are killed by their male partners, often during an ongoing abusive relationship.
In typical Axe fashion, here's another commercial that, again, illustrates wearing Axe deodorant makes a guy a babe magnet. Though instead of Axe attracting existing hotties as in prior ads, this ad shows how the deodorant transforms seemingly average women into super babes by combining the best features of the two into one. Of course, the whole ad just reinforces the impossible-to-live-up-to stereotype of the perfect woman by demeaning women at the same time. Oh it's just an ad. Let's not get all over analytical here and just enjoy the transformation into hotness.
Beginning tomorrow, Los Angeles will bathe in a cultural oddity known as the LA County Fair. Normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans. In bringing this sort of event to the most plastic place on earth, some serious motivation was needed.
Stepping up to the daunting task and delivering hilariously was LA agency Ideaology which created these two spots featuring a plactic surgeried mom, her Ashley Simpson look-a-like daughter (named Ashley, no less) and a friend. In one spot, the three debate whether or not cotton candy is vegan. In the other, a discussion ensues regarding exactly what sound a sheep makes.
- AdFreak doesn't like the new McDonald's talking burger spots from Leo Burnett.
- The final two book in the Lemony Snicket series, The Beatrice Letter and The End, are being promoted with a series of online videos conceived and produced in house with the help of A(x)iom.
- Heineken Netherlands is using Skpe's new feature in which 100 people can have a phone conversation at the same time to deliver a Skypecast of Dutch band Johan. Hopefully everyone will shut up so the band can be heard.
- Can't get sex? Eat chocolate instead.
- If you're a girl and you're in the know then Girls in the Know wants you to join their Celebrity Fantasy League, a virtual talent agency that awards points to the girl who "manages" the most newsworthy celeb.
Colle+McVoy has created a new campaign for the Minnesota State Lottery that reminds the state's residents the millions of dollars they hand over to the state lottery's coffers goes to maintaining the environment. The bear in this spot is doing his best to thank the human race for their kindness.
Production house Convert teamed with BBDO Atlanta to create and direct a live-action TV campaign to introduce Cingular's Pantech C300, the "world's smallest camera flip phone." The spots use a filmmaking technique that incorporates a graphical "hinge" in the ads to highlight the flipping of the phone. It's not like the second coming of that Gap/Matrix freeze and pivot technique (or whatever it's called) but it's perfect for the ad's messaging. There's two spots to view here but they load very slowly.