Accidents Explain Why Anthem Insurance Is Needed

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In this Anthem Blue Cross and Blue Shield campaign created by Publicis & Hal Riney, three sort of funny scenarios or near health harming situations work to convince people of the importance of a good health plan. One spot has a guy toppling backwards in his office chair. Another has a kid explaining the antics he and his Dad went through while Mom was away that caused Dad to check the Anthem website after several "mishaps." A final spot has an injured married guy talking to his dumb, single friend about why he should have good insurance - all while the dumb guy is doing potentially health harming activities.

by Steve Hall    Sep-14-06    
Topic: Commercials, Good, Television



Wait...Wait...Wait...Wait For It. OK. There's the Tagline

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There's a reason most director's cuts of movies and commercials are usually snuffed out by those in charge of their distribution. It's because, with director's cuts, we have to insufferably sit through the director's long, overblown vision of himself just to hear taglines like, "fashion that turns every head in the place if you don't even make it to the place." Yes, BlueFly is that confident it's clothes will do that to you.

by Steve Hall    Sep-14-06    
Topic: Commercials



Spilt Ketchup Triggers Boobathon In Sneaker Retailer Ad

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While we suppose it's not surprising that most guy's minds are continually filled with images of boobs and that, faced with certain death, those images might flood forward as part of the final lifetime flashback. Though, in this spot, created by Mask, for French sneaker retailer Courir, none of that is initially obvious. Apparently, we are to believe a little ketchup spilled on a pair of new sneakers is enough of a trigger to bring on a full blown boobathon flashback. In any event, it's always enjoyable to o drink in a few quick cuts of cleavage during the day. Besides, the French created this so that explains all.

by Steve Hall    Sep-14-06    
Topic: Commercials, Good, Strange



Humorless Animal Activists Freak Out Over Man on Dog Commercial

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Adrants reader Roy Coffman sends us this little bit over reactive buffoonery regarding a man, a dog and humorless animal activists. In the UK, Kellogg's is running an ad that shows a man riding home from work on top of an Irish Wolfhound. We've seen the ad and think it's funny. Apparently, at least 100 people don't and have complained to the Advertising Standards Authority. For some reason, even though it's quite obvious the pairing of the man and dog are computer generated, the complainers think the ad is cruel and that there's going to be a trend of kids hopping on dogs copying this commercial. OK, everyone. Take a deep breathe. Let it out. There. Is all your freakishly obsessive, humorless behavior gone now? If not, repeat until it is or just shut up and let the rest of us enjoy this commercial.

by Steve Hall    Sep-14-06    
Topic: Bad, Commercials, Good, Strange



'Big Ad' Brewer Returns With 'Flashdance'

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OK, this is just stupid oddly amusing enough to be funny. It's Carlton Draught's follow up to it's famed Big Ad. This time, the ad, called Flash Beer and created by Melbourne-based George Patterson Y&R, isn't focused on spoofing British Airways but rather that famous (and much spoofed) dance scene from the movie Flashdance. Except we don't get to watch Jennifer Beal's tight body writhe across the floor. We get to watch poor Kevin Cavendish who just wants a job at Carlton Draught brewing the beer because he loves it so much. By the end, we couldn't help liking it. We think you will too. If not, we're sure you'll let us know.

by Steve Hall    Sep-13-06    
Topic: Commercials, Good, Online



Staring During Poker - OK, Staring While At Urinal - Not

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There are just certain situations where staring is simply not advised: at the urinal, in the elevator at someone's disgusting facial blemish or if you are an overweight, wife beater-wearing, ice cream licking slob looking at two teens making out in a convertible. It is, however, OK to stare during poker as indicated in these Fallsview Casini Resort/World Poker Tour commercials by BBDO Toronto.

by Steve Hall    Sep-11-06    
Topic: Campaigns, Commercials, Good



College Students to Create Chevrolet Super Bowl Commercial

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Chevy is amping up its obsession with consumer generated media and has launched a contest for college students to enter competition, create an ad for the company, get it produced and have it air during the Super Bowl in 2007. With teams of three students, the focus will be on the automaker's Aveo, Cobalt, HHR and Equinox. Students will submit their concepts to Chevy and five will be chosen to present to Chevy and its ad agency in the Fall. The winner will participate in production. No mention was made regarding just how much creative control students will maintain once the idea is handed over but we're pretty confident Chevy will be honorable in this area.

by Steve Hall    Sep-11-06    
Topic: Commercials, Consumer Created, Good, Super Bowl 2007



Trash Trucks Are The New Green

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While we're quite sure, if given the choice, most waste management companies would be happy as a dog tearing apart a trash bag full of food to simply dump their waste in a good 'ol dump of yesteryear. But with the rise in environmental awareness and creation of lengthy rules defining exactly what trash is and what isn't, waste management companies like the appropriately named Waste Management must now adhere to these strict guidelines and appear to be as green as Greenpeace when it comes to the environment. So it is without surprise, in this commercial, we see a great green Waste Management truck doing the winding mountain road thing alongside a flying bird and "lush expanse of green" as if the truck were right at home with nature. The spot was created by Fogarty Klein Monroe and directed by Plum Productions' Eric Saarinen.

by Steve Hall    Sep- 9-06    
Topic: Commercials, Good



Abuse Is A One Man Fight

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Just when you begin to wonder WTF is going on in this commercial, One Man Fight, which shows one boxer getting the crap beating out of him by another, you realize there's an important message here from Amnesty which reports one in two women murdered are killed by their male partners, often during an ongoing abusive relationship.

by Steve Hall    Sep- 8-06    
Topic: Commercials, Good



Axe Says Two Average Women Make One Hot One

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In typical Axe fashion, here's another commercial that, again, illustrates wearing Axe deodorant makes a guy a babe magnet. Though instead of Axe attracting existing hotties as in prior ads, this ad shows how the deodorant transforms seemingly average women into super babes by combining the best features of the two into one. Of course, the whole ad just reinforces the impossible-to-live-up-to stereotype of the perfect woman by demeaning women at the same time. Oh it's just an ad. Let's not get all over analytical here and just enjoy the transformation into hotness.

by Steve Hall    Sep- 8-06    
Topic: Commercials










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