Axe Hooks, Creatives Instigate, Akbank Choreographs, Williams Hyped

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- Copyranter thinks Axe goes too far with its promises of the perfect life just because you use their deodorant. As if girls actually swoon to guys based on the flavor of their pits. The dude in this ad needs a lot more help than deodorant.

- The Art Directors Club will have a panel at its ADC Gallery on September 21 which will discuss how creatives can instigate social and political action. Esquire cover guru George Louis and "I Love NY" designer Milton Glaser will be on hand.

- Here's another one of those Akbank mass human choreography things.

- Consumer feedback to GM's Fastlane blog was part of the reason the company recently announced it would lengthen the warranty on all of its vehicle to 100,000 mile of five years beginning in 2007.

- ATTIK has designed and launched a website for MTV VMA Vanguard Award winner Hype Williams who was bestowed the honor last week during MTV's Music Video Awards.

- Online marketing magazine Adotas is hosting a dinner at Fiamma Osteria Tuesday night, November 7th to welcome incoming ad:tech Chair Drew Ianni.

by Steve Hall    Sep- 7-06    
Topic: Celebrity, Commercials, Industry Events



Silent Commercial Touts Sounds From India's Ganesh Festival

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In perhaps an intriguing method of attracting attention to this commercial while giving a nod to citizens of Mumbai, India who close their windows to shut out the sounds of the country's Ganesh Festival, this ad for the Times of India highlights the tens day festival but contains no sound at all. And yes, we struggled with our volume control at first so now you don't have to.

by Steve Hall    Sep- 7-06    
Topic: Commercials, Good



Greeting Card Company Turns Agency, Creates MTV ID Campaign

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Beginning its life as a greeting card company, shifting to developing a line of baby clothes then turning ad agency, uncooked has developed 11 animated IDs for MTV that follow the company's original greeting card sense of style and humor. It's not everyday a gretting card company goes to work for MTV and this time the work is actually good. Check it out here.

by Steve Hall    Sep- 7-06    
Topic: Commercials, Good



TiVo Mooned, Ginsu Died, Paris Punked, Scouts Badged

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- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.

- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com

- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.

- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.

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- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.

- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.

- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.

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- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.

- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.

- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.

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- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.

- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.



Poor Financial Decisions Lead to 45 Years in Fast Food Joint

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Using flash back scenarios which explain current misfortune, Winston-Saloem agency The Woodbine Agency created a series of commercial for its client Peidmont bank that illustrates the importance of making proper financial decisions and the downside of making bad ones. The series of commercial can viewed on YouTube here.

by Steve Hall    Sep- 5-06    
Topic: Campaigns, Commercials, Good



Goose Poops on People's Heads For PSP

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Anytime a spot tosses in a joke about pooping on people's heads, it's guaranteed coverage on Adrants. In this spot, created by TBWA/Ciat/Day and directed by Hornet director Monkmus (gotta love those self-important one namers), features a goose talking to the dustball dude about the PSP's travel friendly features. Watch it here.

by Steve Hall    Sep- 5-06    
Topic: Commercials, Good



Cinema Ad Goes Live With Audience Participation.

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This was done before prior to a theatrical presentation but now it's made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.

by Steve Hall    Sep- 5-06    
Topic: Commercials, Good



Commercial Introduces iGallop - A G Rated Sybian

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In this Brookestone commercial for its OSIM iGallop, a sort of bucking bronco sort of device whose random movements are supposed to develop muscle tone, the girls in this ad look more like they're riding a Sybian. Go look it up for your self. Carmen Elektra rode one on Howard Stern. Frustration notation: you need a friggin plugin to view the video. Why can't we all just be happy with Quicktime and Windows Media? OK, screw AOL/TMZ and their video formats. Thanks to Susannah for pointing it out, the ad can be viewed over at YouTube.

by Steve Hall    Sep- 1-06    
Topic: Commercials



Cig Egret Urges Californians to Jioin Coastal Cleanup Day

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Created by Goodby Silverstein & Partners and produced by Stardust Studios, this PSA for the California Coastal Commission, an extension of a previously created poster campaign, demonstrates, through the animated birth of a Cig Egret, the cigarette, along with other trash is not native to the California coast. The spot urges people to participate in the California Coastal Cleanup Day September 16.

by Steve Hall    Aug-31-06    
Topic: Commercials, Good



Five Alive Makes You Feel Alive

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This spot for Five Alive, a drink we haven't seen on the shelves in years, is just goofy enough to merit mention. The spot is an animated collection of cultural nods that apparently illustrates how Five Alive makes you feel alive. The work was done by Leo Burnett Toronto. Animation was done by Geah Gear Animation.

by Steve Hall    Aug-31-06    
Topic: Commercials, Good










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