Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)
Sometimes the ideas just don't flow when you're trying to come up with a really cool campaign for a product as mundane as sunglasses. Apparently BluBlocker had that problem and hit the streets in search of someone who could do the job their creatives couldn't. Apparently, wordologist Dr. Geek was hanging around Venice Beach, was approached by a BluBlocker employee who gave him a pair of the glasses and came up with a rap for the glasses which, after viewing, you'll have one of the following reactions: barf and bow your head in shameful realization you work in the same industry from which this work emanated or let out a big, "Dude, this shit rocks. We gotta tap some of that bad ass mofo juice for our next campaign."
When we receive press releases about new commercials that include perfectly cropped images of the commercial's fleeting, gratuitous boob shot, we feel obliged to react in a manner which can only be described as predictable, lame and affirming of the male species' obsession with the female breast. So, we are pleased to present you this Leo-Burnett-created Beck's Boob...uh...Beer commercial which proves we spend way too much time brushing our teeth, eating, sleeping and "working" when we should be drinking Beck's Beer.
AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's just "curiously strange." Of course, that could be a good thing. After all, fruits who like their Fruit of the Loom underwear a bit too much, sadomasochists and transvestites should have equal time in ads just like every other minority group now does.
This is one of those commercials which we, after viewing, usually say something like, "Damn, it took them long enough to make their point!" But, we're not going to say that about this new Land Rover commercial created by RKCR/Y&R and voiced by Ewan McGregor. This mini film is so enveloping, so lush, so celebratory, so entrancing, so uplifting, so motivational, so encouraging, so everything, it doesn't matter what it's selling. However, Land Rover has chosen to position itself as the enabler in making one's dreams come true, to assist in achieving one's goals to clearly illustrate there are no barriers that can not be overcome if one casts aside the rule book and follows their heart.
Here's a commercial that proves people really can do whatever they want when they put their mind to it. It's a PSA for Life Rolls On Foundation, a group that exists as a resource for people who have sustained spinal cord injury, in which wheelchair-bound athlete Darwin Holmes rolls around the edge of a pool, apparently, wishing he was in it skateboarding like he use to. Then he says screw it, drops right in and boards like any able bodied boarder. Sweet, as they say. Or is it sick? Or rad? Or bitchin'? Or...oh forget it.
Young & Rubicam Brands along with directors The Croneweths have created three spots for Land Rover LR3. In one of the spots, Spinning Accolades, the vehicle is shown driving across the El Dorado Dry Lake Bed near Las Vegas traversing its way around large blocks of type praising the vehicle. It just may get the message across more clearly than the usual sleep-inducing baritone announcer.
Here's another one of those commercials that takes far too long to make its point, poorly at best, which, in :30 could have accomplished its goal rather than wastefully taking :90. The spot urges people to despise SUVs by illustrating how fellow office workers despise the guy who owns an SUV. More pompous nattering from Greenpeace.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Adland tells us about some stop motion station idents 86 the Onions created for Fuel TV which were made with a sharpie type pen, paper and scissors and filmed with a camcorder. 86's office manager, along with animator Andrew Dolan created the first ident, showed it to 86 Creative Director Chad Rea who said he loved it he pitched it to Fuel who liked it enough to pay for the creation of two more. Clearly, one does not have to work in the creative department to be creative.