This was done before prior to a theatrical presentation but now it's made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.
In this Brookestone commercial for its OSIM iGallop, a sort of bucking bronco sort of device whose random movements are supposed to develop muscle tone, the girls in this ad look more like they're riding a Sybian. Go look it up for your self. Carmen Elektra rode one on Howard Stern. Frustration notation: you need a friggin plugin to view the video. Why can't we all just be happy with Quicktime and Windows Media? OK, screw AOL/TMZ and their video formats. Thanks to Susannah for pointing it out, the ad can be viewed over at YouTube.
Created by Goodby Silverstein & Partners and produced by Stardust Studios, this PSA for the California Coastal Commission, an extension of a previously created poster campaign, demonstrates, through the animated birth of a Cig Egret, the cigarette, along with other trash is not native to the California coast. The spot urges people to participate in the California Coastal Cleanup Day September 16.
This spot for Five Alive, a drink we haven't seen on the shelves in years, is just goofy enough to merit mention. The spot is an animated collection of cultural nods that apparently illustrates how Five Alive makes you feel alive. The work was done by Leo Burnett Toronto. Animation was done by Geah Gear Animation.
Brent points us to this impressive Australian child abuse PSA which features Johhny Cash singing the Nine Inch Nails song Hurt while images of a creepy old dude makes his way towards a sleeping child's room. The spot urges viewers to become a childhood hero since it's not so easy for an abused child to do so on their own.
As if in a nod to the finer things about life in Amsterdam, this commercial promoting the city's Cross Media Week features such pass times as naked women, puking, bondage, marijuana and pigeon excrement.
Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.
Tick, tick, tick, That's the sound of the clock counting the time it takes Starbucks lawyers to get angry, contact YouTube and ask them to yank this psuedo-frappucino commercial that compares the cost of a "freakin delicious" frappucino to feeding a starving kid in Sudan for a week but that advocates opting for the frappucino instead. Consumer-Created Media at it's finest! Except when the table is turned on the brand.
We're quite sure it's just us but we're just way too OWHB to actually pay attention to the plenitude of texterisms this woman is sharing in this TXTer commercial. We just might have to go visit New Zealand or Australia or wherever this TXTer service is for personal instruction.
Perhaps as beautiful as That Pepsi Girl, Mandy Amano, Korean actress Song Hye Kyo appears in this McDonald's ad promoting its ice cream. In the ad, Kyo has face contest with the boy and the two go back and forth until they have the attention of the entire restaurant. Perhaps there's someone as dedicated as Justin once was over Mandy to start a fan blog for Song Hye Kyo. She's already got a MySpace page.