Guys Escape From Work to Get Hummer

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Well if we had any interest in Steve McQueen or ever saw his movie Great Escape, we might like this Hummer commercial from Modernista in which three guys plan an elaborate escape from work as if simply walking out the door would be a problem for grown men in an adult environment. Well, we haven't and we don't. This is advertising after all. Everyone in commercials has to be either dumb, incredibly hot or dress like an art director.

by Steve Hall    Aug-22-06    
Topic: Commercials



Superhero Has It Tough, Blood Donors Have It Easy

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Well it is possible to believe everyone at Euro RSCG and the Ad Council gave the collective head nod to the notion it's hard for a superhero to save the world all the time and it's pretty easy for the average human being to donate a pint of blood, our head just isn't quite nodding yet. Maybe we just have to watch these two (1, 2) J.J Sedelmaier-produced spots several more times before it all sinks in. OK. There it is. Now we get it.

by Steve Hall    Aug-22-06    
Topic: Campaigns, Commercials



Robots Replace Cat Fights In Beer Ads

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Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.

by Steve Hall    Aug-22-06    
Topic: Commercials, Online, Video



Fat Stomach, Quirky Bubble Gum, James Spader Fill Week's Ads

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This week, in Ad Age's TV Spots of the Week, there's an ad for Old Navy that's just goofy enough to be good. If you were ever scared as a kid that blowing a giant bubble with bubble gum would send you into the sky, this spots for you. There's also a great spot for the Acura RDX in which Mac G5's worship the vehicle while Secretary-kinky and Boston Legal-smarmy James Spader intones the voiceover. And what's up with this? A third spot in a row we like. Yes. An ad for Secret Deoderant has two sisters talking to each other and one reveals to the other she told their mother about the other's first sexual encounter.

more »

by Steve Hall    Aug-22-06    
Topic: Commercials



Cans Cover 'Cans' In Desperate Attempt to Get A Pepsi

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Some people will do anything to get their hands of a can of Pepsi. Even if it means using one's clothing to make it across the hot sand to the soda stand. And for this clothing-challenged woman, Pepsi cans are more than containers for the bubbly stuff.

by Steve Hall    Aug-21-06    
Topic: Commercials, Strange



Cleavage Is A Phone's Best Friend

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It seems the marketers of this Asian-based cell phone maker have been looking at a lot of goofy MySpace, Flickr and Webshots images where goofy girls like to stick all sorts of things between their breasts. Somehow this ad is supposed to demonstrate the phone's small size. Personally, we prefer phones that require far more ample storage room. Oh be quiet! We have to make idiotic jokes like that or else everyone will go read Advertising Age.

by Steve Hall    Aug-21-06    
Topic: Commercials, Good, Strange



Anti-Suicide Bombing Ad Does Matrix'y 360 Degree Effect

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There's another one of those anti-terrorism ads floating around. Featured on Adland and AdFreak, the ad, which does the whole 360 degree special effect thing (badly), aims to dispel myths and rebut terrorists' distortion of the Islamic religion.

by Steve Hall    Aug-21-06    
Topic: Commercials



The Elephant In The Room Is AIDS

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Everyone loves an elephant. Or at least it seems everyone who works in advertising loves elephants. Skippy does. GE does. Bombay Saphire does.And now VH1 and The Global Fund to fight Aids, Tuberculosis and Malaria do. A new PSA produced by Post Millenium features sports commentator and television personality John Salley and an elephant named Sally who takes on the roll of "elephant in the room" or, more exactly, AIDS. The goal of the spot, of course, is to take the elephant out of the room and into the workplace and get people talking about AIDS.

by Steve Hall    Aug-21-06    
Topic: Commercials, Good



Stripping Flirt Vodka Girl Has Bra Clasp Difficulties

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Yawn. Yet another ad that uses a hot babe in lingerie stripping to sell something. When will people tire of this ineffective dreck? Oh wait. Damn! This is hot! Oops. Excuse us. We lost our strictly non-bias approach to sex-laced advertising there for a minute. As you long-time readers know, Adrants content never resembles the droolings of a male ad slut. Sorry. Anyway, this is how Flirt vodka convinces people to buy their stuff.

by Steve Hall    Aug-20-06    
Topic: Commercials, Good



MasterCard Joins Mini Movie Mania

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AdJab points out MasterCard is getting on the branded mini-movie bus and will be debuting a two minute drama entitled Late:MasterCard Mini Drama which will follow a man, as the press release describes, "Late opens with a professional 20-something male driving along a busy street with a pile of cash on his passenger seat. The story unfolds when he has a leading phone conversation with someone who is anticipating the cash drop-off and provides specific instructions on how that cash is to be provided. Through a series of suspenseful scenes that feature the nervous driver stopping to make a briefcase purchase using his MasterCard and an intense briefcase exchange amongst a crowd of people, the viewer is caught up in the events unfolding within this dramatic adventure." Well, at least they hope it's dramatic. We'll have to let you know after it debuts tonight on TNT at 8PM.

by Steve Hall    Aug-18-06    
Topic: Commercials










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