This Movie is 'Brilliant,' 'Mind-blowing' Not

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Our long time buddy Tony Pierce, now writing over at the LAist, has caught yet another studio in yet another fake quote promotional stunt. This time, it's for the movie Accepted and the critic in question is Paul Fischer. Who? Exactly. These positive quote manufacturers do their thing to hype horrible movies because no respectable film critic would bother touching these movies. You can check out Tony's stop motion TiVo analysis of the whole thing here.

by Steve Hall    Aug-17-06    
Topic: Bad, Commercials



McD's Hummered, Textbooks Commercialized, Old Men Blog

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- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.

- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.

- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.

- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.

- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.

by Steve Hall    Aug-16-06    
Topic: Commercials, Online, Publishing, Weblogs



Use Your Legs, Not My Car

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Apparently, some cyclists think touching the ground is beneath them. In this Fiat Palio spot sent to us by B.L. Ochman, a driver gets irked by a cyclists behavior but, in the end, exacts a satisfying revenge.

by Steve Hall    Aug-16-06    
Topic: Commercials, Good



The Coke Side of Life Is The Good Side of Life

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OK. Now that YouTube has awoken from its hangover, we can now take a look at that Coke Grand Theft Auto commercial. Click. View. Wow. We like it. Nice messaging in an environment that's usually filled with nothing but negativity, depravity and buffoon-like idiocy. Kudos to Wieden + Kennedy for...ok, cue the cheesy music...showing everyone the world doesn't have to be the apocalyptic place it's usually portrayed to be. There's a different side of life. The Coke Side of Life.

by Steve Hall    Aug-16-06    
Topic: Best, Commercials



Google Coupons, Penguins March, Mac Attacks

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- In an effort to prove that online ads actually do lead to brick-and-mortar purchases, Google today will start allowing merchants to distribute printable coupons via its mapping service, Google Maps.

- Here's yet another March of the Penguins riff. This time it's for Guinness and it's really not that good.

- With up to 20 new spots, Apple is extending its current campaign with Mac dud Justin Long.

- OK, OK. We'll point to this stupid office sex study that claims the public relations industry, despite what some might think, doesn't cheat very much.

- Dumb.

by Steve Hall    Aug-15-06    
Topic: Commercials



Mouse Takes Cheese Over Girl

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Here's a ray of hope for anyone who thinks the only thing the male species of any race thinks about is women. This little mouse in this Jarlsberg ad is quite resourceful when it comes to getting his piece of cheese. Oh wait. Food over girl? That's not much redemption for men now is it?

by Steve Hall    Aug-15-06    
Topic: Commercials, Strange



Purell Eases The Dreaded Public Restroom Ick Factor

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It happens on those long road trips with six of your best friends on the way to a river rafting trip in the middle of nowhere. It happens on those long car rides with the family heading to grandma's house. It happens when you're in the middle of a six hour drive to visit your girlfriend whom you haven't seen in a week and can't wait to jump on top of her the second you see her. It happens when you find yourself on the seedier side of the city. Yes. The dreaded public restroom. Covered in filth. Infested with flies. Dimly lit like a scene out of a horror movie. We've all been though the experience of tiptoeing around the restroom taking extra care not to touch anything. For women, there's the aerial pee position. This commercial for Purell puts you smack in the middle of this nightmare.

by Steve Hall    Aug-11-06    
Topic: Commercials, Good



Human Rights Campaign Says Be Nice

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Here's a collection of human rights ads from Youth For Human Rights International which teamed with the Church of Scientology to create 30 PSAs, each of which focuses on a specific "human rights rule." Human rights aside, these ads just remind us how it's just much better to be nice to other people than to be mean.

by Steve Hall    Aug-10-06    
Topic: Campaigns, Commercials, Good



Boy Baby Borrows Car, Meets Girl baby, Goes Surfing

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Hmm. In New Zealand, they call a Hyundai a hyoonday. Interesting. Anyway. Brent found this ha-yoon-day commercial in which two babies hook up and drive to beach and surf. It's just weird enough to be good. Well, at least we think so. You watch it and let us know.

by Steve Hall    Aug-10-06    
Topic: Commercials, Good, Strange



Yet Another Blithering Idiot Used to Sell Something

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Watching these new spots for Starz just reminds us there must be a lot of people in this business with an apparent inferiority complex. That's the only conclusion we can make after seeing so many ads that feature blithering idiots for the sole purpose of making the rest of us feel better/cooler/smarter/hotter. Does is really require an idiot to sell everything? Are we so insecure we need to see dumb people just to make us feel better? Please. Enlighten us. See yet another dufus in action here and here for Starz.

by Steve Hall    Aug-10-06    
Topic: Bad, Campaigns, Commercials










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