AdJab points out MasterCard is getting on the branded mini-movie bus and will be debuting a two minute drama entitled Late:MasterCard Mini Drama which will follow a man, as the press release describes, "Late opens with a professional 20-something male driving along a busy street with a pile of cash on his passenger seat. The story unfolds when he has a leading phone conversation with someone who is anticipating the cash drop-off and provides specific instructions on how that cash is to be provided. Through a series of suspenseful scenes that feature the nervous driver stopping to make a briefcase purchase using his MasterCard and an intense briefcase exchange amongst a crowd of people, the viewer is caught up in the events unfolding within this dramatic adventure." Well, at least they hope it's dramatic. We'll have to let you know after it debuts tonight on TNT at 8PM.
Our long time buddy Tony Pierce, now writing over at the LAist, has caught yet another studio in yet another fake quote promotional stunt. This time, it's for the movie Accepted and the critic in question is Paul Fischer. Who? Exactly. These positive quote manufacturers do their thing to hype horrible movies because no respectable film critic would bother touching these movies. You can check out Tony's stop motion TiVo analysis of the whole thing here.
- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.
- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.
- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.
- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.
- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.
Apparently, some cyclists think touching the ground is beneath them. In this Fiat Palio spot sent to us by B.L. Ochman, a driver gets irked by a cyclists behavior but, in the end, exacts a satisfying revenge.
OK. Now that YouTube has awoken from its hangover, we can now take a look at that Coke Grand Theft Auto commercial. Click. View. Wow. We like it. Nice messaging in an environment that's usually filled with nothing but negativity, depravity and buffoon-like idiocy. Kudos to Wieden + Kennedy for...ok, cue the cheesy music...showing everyone the world doesn't have to be the apocalyptic place it's usually portrayed to be. There's a different side of life. The Coke Side of Life.
- In an effort to prove that online ads actually do lead to brick-and-mortar purchases, Google today will start allowing merchants to distribute printable coupons via its mapping service, Google Maps.
- Here's yet another March of the Penguins riff. This time it's for Guinness and it's really not that good.
- With up to 20 new spots, Apple is extending its current campaign with Mac dud Justin Long.
- OK, OK. We'll point to this stupid office sex study that claims the public relations industry, despite what some might think, doesn't cheat very much.
Here's a ray of hope for anyone who thinks the only thing the male species of any race thinks about is women. This little mouse in this Jarlsberg ad is quite resourceful when it comes to getting his piece of cheese. Oh wait. Food over girl? That's not much redemption for men now is it?
It happens on those long road trips with six of your best friends on the way to a river rafting trip in the middle of nowhere. It happens on those long car rides with the family heading to grandma's house. It happens when you're in the middle of a six hour drive to visit your girlfriend whom you haven't seen in a week and can't wait to jump on top of her the second you see her. It happens when you find yourself on the seedier side of the city. Yes. The dreaded public restroom. Covered in filth. Infested with flies. Dimly lit like a scene out of a horror movie. We've all been though the experience of tiptoeing around the restroom taking extra care not to touch anything. For women, there's the aerial pee position. This commercial for Purell puts you smack in the middle of this nightmare.
Here's a collection of human rights ads from Youth For Human Rights International which teamed with the Church of Scientology to create 30 PSAs, each of which focuses on a specific "human rights rule." Human rights aside, these ads just remind us how it's just much better to be nice to other people than to be mean.
Hmm. In New Zealand, they call a Hyundai a hyoonday. Interesting. Anyway. Brent found this ha-yoon-day commercial in which two babies hook up and drive to beach and surf. It's just weird enough to be good. Well, at least we think so. You watch it and let us know.