Watching these new spots for Starz just reminds us there must be a lot of people in this business with an apparent inferiority complex. That's the only conclusion we can make after seeing so many ads that feature blithering idiots for the sole purpose of making the rest of us feel better/cooler/smarter/hotter. Does is really require an idiot to sell everything? Are we so insecure we need to see dumb people just to make us feel better? Please. Enlighten us. See yet another dufus in action here and here for Starz.
We're a week behind on this but Supermodel Heidi Klum has signed a deal with Victoria's Secret to lend her nickname, "The Body," to a new bra the retailer is introducing which will be called, yes, "The Body." Klum tells us "this is probably one bra that every woman wants to have because it is so comfortable. It comes in eight different colors, it has no seams, no stitches. It is not the super sexy, lacy bra, but this is something functional that you want to have every day that is super comfortable and just great." The ad began airing nationally last week.
We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.
Just when our tolerance level was reached for prolix :30's that are :29 longer than they need to be, this Polident commercial ends in sudden brilliance. OK, maybe not brilliance but crystal clear finality.
Have you ever wondered how different, or strange for that matter, your life would be if everything you said was the opposite of what you meant? BBDO has explored that scenario in a new Cingular commercial in which a Mom does her best to convince her daughter she really, really needs that new Cingular phone. Right up there with the T-mobile's speed talking cheerleader, it seems mobile phone company ads are, indeed, getting better and perhaps finally leaving behind the stupid Dad ads made famous by Verizon. See the rest of Advertising Age's TV Spots of the Week here.
Now here's a spot junk food poster child McDonald's hopes doesn't get too many GRPs. Advertising for Peanuts has a commercial for the American Obesity Task Force which is witty, hilarious, stupid, weird and informative all at the same time. If the spot works, we might have to stop using that McDonald's fat kid because there won't be anymore obesity to write about.
This commercial from the International Committee of the Red Cross (not the American Red Cross) highlights issue of wartime prisoners and how the treatment of those prisoners at places like Abu Ghraib and Guantanamo Bay fuel hatred
Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.
We all know Yankee fans are a rabid bunch but Avis, who is 'The Official Car of the New York Yankees" is even more rabid. They're not just corporate sponsors. They're fans. Two spots created by McCann New York and produced by Reginaldo make that points in a quirky but clear manner.
Following the "Stupid Pet Tricks": thing, Element 79 partners has created a series of spots featuring animals escaping form their cages just as humans like to escape from high cell phone bills which is what mobile phone company Cricket promises in these ads. See three of the ads here, here and here.