Have you ever wondered how different, or strange for that matter, your life would be if everything you said was the opposite of what you meant? BBDO has explored that scenario in a new Cingular commercial in which a Mom does her best to convince her daughter she really, really needs that new Cingular phone. Right up there with the T-mobile's speed talking cheerleader, it seems mobile phone company ads are, indeed, getting better and perhaps finally leaving behind the stupid Dad ads made famous by Verizon. See the rest of Advertising Age's TV Spots of the Week here.
Now here's a spot junk food poster child McDonald's hopes doesn't get too many GRPs. Advertising for Peanuts has a commercial for the American Obesity Task Force which is witty, hilarious, stupid, weird and informative all at the same time. If the spot works, we might have to stop using that McDonald's fat kid because there won't be anymore obesity to write about.
This commercial from the International Committee of the Red Cross (not the American Red Cross) highlights issue of wartime prisoners and how the treatment of those prisoners at places like Abu Ghraib and Guantanamo Bay fuel hatred
Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.
We all know Yankee fans are a rabid bunch but Avis, who is 'The Official Car of the New York Yankees" is even more rabid. They're not just corporate sponsors. They're fans. Two spots created by McCann New York and produced by Reginaldo make that points in a quirky but clear manner.
Following the "Stupid Pet Tricks": thing, Element 79 partners has created a series of spots featuring animals escaping form their cages just as humans like to escape from high cell phone bills which is what mobile phone company Cricket promises in these ads. See three of the ads here, here and here.
If you take the least likely people expected to utter a slew of dirty language, old ladies and young girls, and fill their mouths with a full-on stream of dick talk as if it were an everyday conversation, well, the outcome is funny. Call it the bathroom humor factor or stick it in the fart joke category but it's still funny. It never tires. Oh, and if it matters, it's all to promote the Reservoir Dogs game. There's second one with f-word-filled gun play.
Continuing their idiotic approach to anti-smoking, the TRUTH campaign is out with yet another off the wall commercial featuring the hairstyle-challenged Derek. In this spot, Derek tries to sell cigarette "flavors" to kids basing the whole shtick on the most ancient cigarette company document they've used to date, a 1972 internal document that stated "it's a well known fact that teenagers like sweet products" as if that statement were some sort of revelation. Can we please retire Derek and this idiocy and get back to some of the better stuff we know this campaign is capable of?
This is either really, really bad or really, really good although we're inclined to go with the former rather than the latter. A commercial sent to us by FishNChimps and created by Lowe Shanghai shows the power of Electrolux vacuums by using one to save a guy from a suicide attempt. The effect are a bit cheesy but, hey, this isn't the kind of commercial you see everyday which, that alone, gives it a leg up.
If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.