Continuing their idiotic approach to anti-smoking, the TRUTH campaign is out with yet another off the wall commercial featuring the hairstyle-challenged Derek. In this spot, Derek tries to sell cigarette "flavors" to kids basing the whole shtick on the most ancient cigarette company document they've used to date, a 1972 internal document that stated "it's a well known fact that teenagers like sweet products" as if that statement were some sort of revelation. Can we please retire Derek and this idiocy and get back to some of the better stuff we know this campaign is capable of?
This is either really, really bad or really, really good although we're inclined to go with the former rather than the latter. A commercial sent to us by FishNChimps and created by Lowe Shanghai shows the power of Electrolux vacuums by using one to save a guy from a suicide attempt. The effect are a bit cheesy but, hey, this isn't the kind of commercial you see everyday which, that alone, gives it a leg up.
If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.
While certainly creative in one sense, the brains behind this German spot for TCOM - like T-Mobile here in the U.S. - certainly spent a ton of money to deliver a simple message: TCOM offers both home and mobile phone service. In the spot, the city of Frankfurt is transformed into a living room to illustrate TCOM's phone service is available where ever you go. With all kinds of live action photography and CG work, Zoic Studios brought the living room to the mobile populace. Or the mobile populace to the living room. Or, something like that.
Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)
Sometimes the ideas just don't flow when you're trying to come up with a really cool campaign for a product as mundane as sunglasses. Apparently BluBlocker had that problem and hit the streets in search of someone who could do the job their creatives couldn't. Apparently, wordologist Dr. Geek was hanging around Venice Beach, was approached by a BluBlocker employee who gave him a pair of the glasses and came up with a rap for the glasses which, after viewing, you'll have one of the following reactions: barf and bow your head in shameful realization you work in the same industry from which this work emanated or let out a big, "Dude, this shit rocks. We gotta tap some of that bad ass mofo juice for our next campaign."
When we receive press releases about new commercials that include perfectly cropped images of the commercial's fleeting, gratuitous boob shot, we feel obliged to react in a manner which can only be described as predictable, lame and affirming of the male species' obsession with the female breast. So, we are pleased to present you this Leo-Burnett-created Beck's Boob...uh...Beer commercial which proves we spend way too much time brushing our teeth, eating, sleeping and "working" when we should be drinking Beck's Beer.
AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's just "curiously strange." Of course, that could be a good thing. After all, fruits who like their Fruit of the Loom underwear a bit too much, sadomasochists and transvestites should have equal time in ads just like every other minority group now does.
This is one of those commercials which we, after viewing, usually say something like, "Damn, it took them long enough to make their point!" But, we're not going to say that about this new Land Rover commercial created by RKCR/Y&R and voiced by Ewan McGregor. This mini film is so enveloping, so lush, so celebratory, so entrancing, so uplifting, so motivational, so encouraging, so everything, it doesn't matter what it's selling. However, Land Rover has chosen to position itself as the enabler in making one's dreams come true, to assist in achieving one's goals to clearly illustrate there are no barriers that can not be overcome if one casts aside the rule book and follows their heart.
Here's a commercial that proves people really can do whatever they want when they put their mind to it. It's a PSA for Life Rolls On Foundation, a group that exists as a resource for people who have sustained spinal cord injury, in which wheelchair-bound athlete Darwin Holmes rolls around the edge of a pool, apparently, wishing he was in it skateboarding like he use to. Then he says screw it, drops right in and boards like any able bodied boarder. Sweet, as they say. Or is it sick? Or rad? Or bitchin'? Or...oh forget it.