Ad Network Perceptions Surveyed, Booze Gets Fruity

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- Online marketing publication Adotas has launched a survey on the industry's perception of ad networks from both the advertiser and publisher perspective. You can take the survey here.

- Eatmail's Emily loves this new Mother-created ad for Diego's fruit flavored booze. We don't feel the love.

- Not that we ever knew there was such a thing as a tricked out, gigantic, Hummer-like street legal pick up called the CXT but you can trick one out yourself at International's CXT site created by Magnetik and Fathom Communications.

- Well if this Lynx ad isn't bluntly phallic, we promise never to post another gratuitous image on this site.

- Exactly what kind of excitement do you think is running high after seeing this San Diego Zee ad?

- Advergirl, again, delves into the idiocy of corporate marketing and the continuing consumer unfriendly practices companies foist upon us to protect their own dying business models

by Steve Hall    Jul-13-06    
Topic: Commercials, Research



Stupid Questions Work in McDonald's Campaign

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I don't know. There's just something funny about these Canadian McDonald's spots created by Cossette Communication Marketing. The spots raise the interesting sort of questions most of us wouldn't ask out loud but would love to if given the chance. These spots offer the chance. The "I wonder why" scenario is not a new one, it's just done fairly well here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Holiday Inn Campaign Highlights Strange Behavior

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Every once in a while a campaign comes around that's so good you don't notice you're watching a commercial while at the same time you do. Yes, I know that's weird but this Holiday Inn campaign fits that description. The eight spots feature a group of guys on a business trip at a Holiday Inn and touches on all the odd, weird, embarrassing, squirmy things that can happen when a bunch of guys get together on a business trip. From awkward hot tub moments to odd fanboy moments to no one's here so we can be weird moments to moments mistakenly observed to be homosexual. View the whole campaign here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Oil Covered Animals Encourage Travel to Alaska

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Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Commercials, Online, Television



Three Teens And A Dude Explain Pen Top Computer

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Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.

by Steve Hall    Jul-11-06    
Topic: Commercials, Good, Online



Sony Introduces Slingbox Competitor. Does Poor Job

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Slingbox, a device that allows you to watch anything from your home-based cable box or DVR while anywhere in the world through an Internet connection, has a new competitor. Sony is launching Location Free which pretty much does exactly what Slingbox does. Unfortunately, Sony's website for this product doesn't do a very good job explaining the product whereas Slingbox does. Sony's site is heavy on Flash and light on clear product description. Slingbox provides a simple site with a simple to understand (albeit a bit informercial-ish) product tour video that clearly explains exactly what the product does.

more »

by Steve Hall    Jul-11-06    
Topic: Bad, Brands, Commercials, Creative Commentary



Cuervo Black Campaign Unsells Target Audience

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Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:

"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."

more »

by Steve Hall    Jul-10-06    
Topic: Bad, Campaigns, Commercials



Friends Don't Let Friends Play Soccer Drunk

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It's always funny to watch a fat drunk guy try to make his limbs obey his head and that's exactly what Mullen and the Ad Council have given us in this Hispanic-focused Buzzed Driving campaign. The campaign, which focuses on driving while not quite drunk but buzzed, broke just prior to the July 4th weekend. Apparently, according to the NHTSA, lots of Hispanics drive drunk and motor vehicle addcidents are the leading cause of death for Hispanics ages one through 44.

by Steve Hall    Jul- 9-06    
Topic: Commercials, Good



Oreo And Randy Jackson Make Daring Commercial

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Tian questions Oreo's choice of American Idol's Randy Jackson as host of the company's Oreo & Milk Jingle Contest. He appears in ads and on packaging promoting the contest. Tian points out the term "oreo" is slang for "African Americans that the black community is generally offended with for betraying their roots usually for dating caucasion girls, dressing too white, talking too white, etc." as defined in the Urban Dictionary.

more »

by Steve Hall    Jul- 6-06    
Topic: Celebrity, Commercials



eefoof Monetizes, Bouncing Breasts Sell Candy

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- A site with a strange name, eefoof, has launched and it's like YouTube except it's set up from the start with a revenue model to make money for both the site and the content uploader.

- If candy and top heavy Japanese girls bouncing their breasts in a bikini while shouting something that sounds a lot like "jerk off" is your thing, then this spot is for you.

- Here's some stunning news that actually needed a survey to convey it: According to Quepasa Market Intelligence, Hispanics prefer to read labels in Spanish. Who knew? (no link)

- These are really stupid in that good sort of way. They promote Kellog's Crunchy Nut, were created by JWT London and directed by The Perlorian Brothers.

by Steve Hall    Jul- 6-06    
Topic: Commercials, Good, Strange








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