AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's just "curiously strange." Of course, that could be a good thing. After all, fruits who like their Fruit of the Loom underwear a bit too much, sadomasochists and transvestites should have equal time in ads just like every other minority group now does.
This is one of those commercials which we, after viewing, usually say something like, "Damn, it took them long enough to make their point!" But, we're not going to say that about this new Land Rover commercial created by RKCR/Y&R and voiced by Ewan McGregor. This mini film is so enveloping, so lush, so celebratory, so entrancing, so uplifting, so motivational, so encouraging, so everything, it doesn't matter what it's selling. However, Land Rover has chosen to position itself as the enabler in making one's dreams come true, to assist in achieving one's goals to clearly illustrate there are no barriers that can not be overcome if one casts aside the rule book and follows their heart.
Here's a commercial that proves people really can do whatever they want when they put their mind to it. It's a PSA for Life Rolls On Foundation, a group that exists as a resource for people who have sustained spinal cord injury, in which wheelchair-bound athlete Darwin Holmes rolls around the edge of a pool, apparently, wishing he was in it skateboarding like he use to. Then he says screw it, drops right in and boards like any able bodied boarder. Sweet, as they say. Or is it sick? Or rad? Or bitchin'? Or...oh forget it.
Young & Rubicam Brands along with directors The Croneweths have created three spots for Land Rover LR3. In one of the spots, Spinning Accolades, the vehicle is shown driving across the El Dorado Dry Lake Bed near Las Vegas traversing its way around large blocks of type praising the vehicle. It just may get the message across more clearly than the usual sleep-inducing baritone announcer.
Here's another one of those commercials that takes far too long to make its point, poorly at best, which, in :30 could have accomplished its goal rather than wastefully taking :90. The spot urges people to despise SUVs by illustrating how fellow office workers despise the guy who owns an SUV. More pompous nattering from Greenpeace.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Adland tells us about some stop motion station idents 86 the Onions created for Fuel TV which were made with a sharpie type pen, paper and scissors and filmed with a camcorder. 86's office manager, along with animator Andrew Dolan created the first ident, showed it to 86 Creative Director Chad Rea who said he loved it he pitched it to Fuel who liked it enough to pay for the creation of two more. Clearly, one does not have to work in the creative department to be creative.
While this spot, created by Maverick Media does nothing to tell us what Virgin Money is, it does capitalize on the oldest male desire in the book; to have a member so large wearing a Speedo (not that that's ever a good thing) becomes an impossibility and sex requires one to frustratingly endure the girlfriend's hour-long loosening up period prior to sending in the insertion order.
Some have always said eating too much chocolate will rot your teeth. Apparently, chocolate flavored Durex condoms will as well. This milkman guy certainly gets around. And not just with human females. See the spot here.
Here is, perhaps, one of the most uninteresting car commercials we've seen in, well, ever. Trying to highlight the engineering feats of the new Lexus ES 350, Team One Advertising, along with Digital Domain, have created spot with an oddly mismatched voiceover, awkward pacing and the inclusion of special "computer aided design" effects intended to reinforce the spot's concept but, at least to us, don't. No doubt the digital effect and production of this spot are impressive but they can't make up for the less than exciting message the spot tries to convey.