MansionPoker Campaign Brings Back Game's Elegance

mansionpoker.jpg

Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.

by Steve Hall    Jul- 6-06    
Topic: Campaigns, Commercials, Good, Television



Solo Mobile Enables Mindless Blather

solo_mobile.jpg

Sort of like the T-Mobile speed talking cheerleader, these two spots for Canada's Solo Mobile promoting its walkie talkie feature just reinforce the idiocy and pointlessness of the need to be connected at all times. OK, so they're kinda funny but that doesn't make up for the rampant display of mindless blather the cell phone has perpetuated. Oops. Credit where credit is due. Vancouver-based Rethink created the spot which was directed by Reginald Pike's Brian Lee Hughes.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good



Skeptical Geese Sell Goose Flavored Pate

goose_pate.jpg

Here's a PC flavored campaign that uses geese to promote Denninger's Goose Flavored Pate. At least it's not one of those commercials that uses a talking tuna to sell a product that makes a lot of tuna stop talking. Heaven's to Betsy. Now that would really be politically incorrect.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good



Masturbation Isn't Always What It Seems But It Does Sell Shoes

bunker_shoes.jpg

Girls. If you're going to get mad at your boyfriend for satisfying his urges without you, make sure you know what urges he's satisfying before you storm out of the room. And for those who like to stare into the windows of shoe stores because the sales woman is performing some sort of grinding activity atop a shoe, make sure you know what sort of activity is going on before you begin creating a sexual fantasy in your mind about what you just saw. FishNChimps points us to yet another campaign that tricks the mind into believing everything is about sex.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good



Coke Creates Happiness Factory

coke_gilliam.jpg

Anytime a bunch of advertising art directors latch onto the wackiness of Terry Gilliam, the outcome is bound to be a creative explosion of exponential proportion and that's just what we get in this Wieden + Kennedy-created spot, Happiness Factory, which kicks off the brand's new Coke Side of Life campaign. It truly is an over indulgence of happiness and it all happens inside a lowly Coke machine between the time the coin is dropped in and the bottle pops out. Whether you think soda rots your teeth or not, you've got to hand it to WK and Coke for creating this make believe world of happiness that, given enough imagination, could be quite real if one wanted it to be. After all, wouldn't it be nice if a place like that really existed?

by Steve Hall    Jul- 5-06    
Topic: Brands, Commercials, Good



Turkish Bank Ad Does Mass Choreography Thing

akbank_people.jpg

We have no idea what's going on in the this Turkish ad for AKBANK but we do know it looks very similar to the British Airways and Carlton Big Ad ads. Still, the choreography in this ad is truly amazing.

by Steve Hall    Jul- 2-06    
Topic: Commercials, Good



According to HP, Those With Glasses Aren't Personal

hp_no_face.jpg

Acknowledging the power of online communities, blogs and social media, HP is releasing the next series of its "The Computer is Personal Again" campaign online before it hits TV. Unfortunately, the three commercials, starring Mark Burnett, Pharrell Williams and Mark Cuban, will not take full advantage of the web's viral capabilities as, according to the press release, the spots will be released on the HP website and, apparently, not simply seeded out to YouTube, a far faster method of spreading them around. Surely, they will end up there anyway, but HP has chosen to launch them from a site that, on the plus side and the reason they are hosted initially on HP's site, is said allow people to create personalized versions of the spots to feature on blogs or to send to a friend. This, of course, follows nicely with the personalization focus of the campaign.

more »

by Steve Hall    Jul- 2-06    
Topic: Bad, Commercials, Consumer Created, Online, Viral



Bridgestone Tires Interrupt Broken Heart

bridgestone_dog.jpg

In this heartwarmingly witty Bridgestone tire commercial, a poor dog scorned by his lover takes matters into his own hands the only way a lover can. But, Bridgestone is there to prevent unfortunate things from happening. Now only if Bridgestone could heal a broken heart.

by Steve Hall    Jun-30-06    
Topic: Commercials, Good



Ordinary Animals Jealous of Zoo Animals

toronto_zoo_jealous.jpg

Not that any animal in their right mind would actually want to live in a zoo if they had the choice but these commercials for the Toronto Zoo would have us believe so. OK, so that statement was tinged with tree-hugging liberalism but would you want to live in a cage if you didn't have to? Anyway, there's three spots and they're sort of funny. There's also a website at which you can here other animals plea for a life in the zoo. They were created by Lowe Roche.

by Steve Hall    Jun-28-06    
Topic: Commercials, Good, Online, Television



Beatboxing White Family Give Black Boyfriend Grief

beatbox_family.jpg

Here's an amazing commercial from MTV that captures all the humorous elements of a boyfriend coming over to his girlfriend's house to pick her up and facing the wrath and annoyance of her family as well as his girlfriend's embarrassment over the confrontation. It ends in the usual way with the girl grabbing the guy and running out of the house as the family continues to berate. But, there's a twist to this ad. The boyfriend is black, the family white and they, not the black guy, speak "beatbox" which, in a stereotypical twist, the black guy can't understand. The ad ends simply with "Speak." It's a powerful message in many ways. It encourages communication on many levels. Parent to child. Child to parent. Family member to family member. Family to boyfriend. Girlfriend to boyfriend. Without one understandable word, the ad communicates better than most ads that carry understandable words.

by Steve Hall    Jun-28-06    
Topic: Best, Cable, Commercials, Trends and Culture








Stanton Optical


Featured FREE Resource: