While watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw this to a certain degree in the latest GE campaign and now we are witnessing it in this latest campaign from Dow Chemical. For an agonizing 89 seconds, we are subjected to meaningless fluffery and puffery, written as if the copywriter was in the midst of an epiphany with God, which somehow ties Dow to a missing chemical element, the Human Element. Then again, what else can you say about a company that does everything?
Pontiac, along with its Hispanic agency Accentmarketing, has launched a new brand campaign which attempts to position the car maker as sexy. The campaign, called "Diseñado Para Seducir," or "Designed for Seduction" and featuring music from Kinky, launched June 20 and will consist of two television spots airing on Spanish-language networks. In one ad, Grab, a woman can't keep her hands off the keys of the new Pontiac Solstice while fondling her man. In another, Traffic Stop, the driver of a G6 Convertible gets more attention than he expected from a hot police officer. We'd agree the attempt is a success.
Award-winning documentary filmmaker and commercial director Stacy Peralta of Nonfiction Spots and DDB Chicago created a new commercial for Budweiser which honors three generations of the Earnhardt family's NASCAR success. The spot debuted on Father's Day, during the broadcast of the 3M Performance 400 from Michigan International Speedway Using stock footage gathered from The Earnhardt family, Anheuser Busch, The Associated Press, Getty Images, NASCAR and Sports Illustrated, and working side-by-side with his colleague, editor Paul Crowder -- who edited Stacy's documentary features "Dogtown and Z-Boys" and "Ridings Giants" -- the spot collects 50 years of the Earnhardt family's racing legacy and, of course, aligns it with Budweiser's support for auto racing.
While this PSA for Action Against Hunger ran a year or so ago following the December 2004 Tsunami, it was created through a communal effort among members of the WheresSpot advertising community group. Copywriter Stefanie Wasserman is a member of WheresSpot and, through the community, she met producer and editor Yatin Parkhani with whom she created the PSA. The pair created a commercial that avoided typical post-disaster imagery and used, instead, puppets from the Brooklyn Puppeteers Coopertive . Yes, puppets. The spot tells the story of of a girl who was left behind without her family after the tsumani. The spot does have a happy ending as it does for its creators who just won a 2006 Telly for their work.
Communications company Cisco Systems has launched a new campaign centered around the typically nightmarish aspects of office life such as missed meetings, endless phone tag, conference call insanity, video headaches, wiring difficulties and all those other inane idiosyncrasies that make you wish for the days before the fax machine launched us into office technology hell. Ten videos cover just about every office technology nightmare except for the biggest one of them all. People. No matter how wonderful Cisco technology might be, no technology can connect people if there's no one there to connect to. If Cisco can solve that problem, office life might actually be something to look forward to.
- Two guys are following England around Germany as the 'Unofficial' Coca-cola mascots and reporting back to fans via their video blog.
- Here's a little Aussie viral for a roadside assistance company that puts a twist on on asking mom and Dad to use their car.
- Here's the third installment of the incredibly stupid Truth campaign in which the guy with the goofy hair calls attentions to jogging, M&M's and smoking addiction. It's just not working.
- Walking in on your hottie having sex with a bunch of other guys and not flinching is a poker face Poker.com would appreciate.
- Katherine Harris' U.S. Senate Campaign is getting some seriously hilarious spoof treatment and is racking up tons of views in the Huffington Post Contagious Viral contest.
- Here's what Aussies do to promote cricket in London.
- More Nike Joga Bonita football...uh...soccer fun.
Usually when a crowd sees a naked woman running across a football field, it's an amusingly pleasant site. That's initially the case in this spot but once the woman is dragged off the field, it becomes apparent she isn't there by choice and neither are thousands of women and girls who are trafficked to Germany during the World Cup for prostitution. A strong message.
While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend. After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.
As part of its "My Circle" calling plan that allows anyone to add anyone from any cell service and call them for free, a new TV commercial collects the icons from Verizon, Sprint, T-mobile and Cingular and has a bit of fun with them at a bowling alley. It's one of the funnier ads we've seen in a while.
kirshenbaum bond + partners along with Tool of North America director Sam Cadman have created a new PSA campaign for Collaboration to AdoptUsKids, a cooperative agreement between The Children's Bureau, Administration for Children & Families, the US Department of Health & Human Services and the Adoption Exchange Association. The four spots focus on human imperfection to let prospective parents know they don't have to be perfect to adopt a child. The spots can be viewed here, here, here and here. They're good.