Young & Rubicam Brands along with directors The Croneweths have created three spots for Land Rover LR3. In one of the spots, Spinning Accolades, the vehicle is shown driving across the El Dorado Dry Lake Bed near Las Vegas traversing its way around large blocks of type praising the vehicle. It just may get the message across more clearly than the usual sleep-inducing baritone announcer.
Here's another one of those commercials that takes far too long to make its point, poorly at best, which, in :30 could have accomplished its goal rather than wastefully taking :90. The spot urges people to despise SUVs by illustrating how fellow office workers despise the guy who owns an SUV. More pompous nattering from Greenpeace.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Adland tells us about some stop motion station idents 86 the Onions created for Fuel TV which were made with a sharpie type pen, paper and scissors and filmed with a camcorder. 86's office manager, along with animator Andrew Dolan created the first ident, showed it to 86 Creative Director Chad Rea who said he loved it he pitched it to Fuel who liked it enough to pay for the creation of two more. Clearly, one does not have to work in the creative department to be creative.
While this spot, created by Maverick Media does nothing to tell us what Virgin Money is, it does capitalize on the oldest male desire in the book; to have a member so large wearing a Speedo (not that that's ever a good thing) becomes an impossibility and sex requires one to frustratingly endure the girlfriend's hour-long loosening up period prior to sending in the insertion order.
Some have always said eating too much chocolate will rot your teeth. Apparently, chocolate flavored Durex condoms will as well. This milkman guy certainly gets around. And not just with human females. See the spot here.
Here is, perhaps, one of the most uninteresting car commercials we've seen in, well, ever. Trying to highlight the engineering feats of the new Lexus ES 350, Team One Advertising, along with Digital Domain, have created spot with an oddly mismatched voiceover, awkward pacing and the inclusion of special "computer aided design" effects intended to reinforce the spot's concept but, at least to us, don't. No doubt the digital effect and production of this spot are impressive but they can't make up for the less than exciting message the spot tries to convey.
For the idiots in Oregon who can't tell the difference between glass, plastic and paper when recycling, Coates Kokes Advertising and production company BENT Image Lab have created two spots for METRO Residential Recycling. Hopefully, they'll get the point across. See the spots here and here.
This Land Rover spot is actually pretty good but we had to watch it a few times to make sure the fast paced message drilled its way into our skull. The spot highlights the vehicles features in s manner that is far more interesting than some spokemodel pointing them out of some baritone announcer listing them off while the camera pans over the car doing these things all by itself. It just seems this spot puts a bit more reality into the car's features. Although, it's unclear just how long all those people could last stuffed into the vehicle. Unless you're a kid, there's not a vehicle out there that has seats other than the front that are all that comfortable for long periods of time.
Continuing its wacky ways, Winterfresh is out with more weird creative from BBDO Chicago. This clip, called Porcupine Web, has something to do with a porcupine, a girl who does karate, ninjas, a DJ, cats and a guy who keeps saying "dang." Oh yes, and a happy ending that promises the girl she'll beat out the cheerleader and get the guy if she chews Winterfresh.