Land Rover C0mmercial Does Good Job Illustrating Features

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This Land Rover spot is actually pretty good but we had to watch it a few times to make sure the fast paced message drilled its way into our skull. The spot highlights the vehicles features in s manner that is far more interesting than some spokemodel pointing them out of some baritone announcer listing them off while the camera pans over the car doing these things all by itself. It just seems this spot puts a bit more reality into the car's features. Although, it's unclear just how long all those people could last stuffed into the vehicle. Unless you're a kid, there's not a vehicle out there that has seats other than the front that are all that comfortable for long periods of time.

by Steve Hall    Jul-17-06    
Topic: Commercials, Creative Commentary, Good



Winterfresh Gets Girl Her Man

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Continuing its wacky ways, Winterfresh is out with more weird creative from BBDO Chicago. This clip, called Porcupine Web, has something to do with a porcupine, a girl who does karate, ninjas, a DJ, cats and a guy who keeps saying "dang." Oh yes, and a happy ending that promises the girl she'll beat out the cheerleader and get the guy if she chews Winterfresh.

by Steve Hall    Jul-14-06    
Topic: Commercials, Good



Continuity Errors Frustrate Film Geeks In Festival Clips

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Here's a collection of promotional clips for Studio Artois Live, a Stella Artois-sponsored UK outdoor film festival to be held July 22-23 in Greewich, amp up the film geek factor by filming people calling out continuity errors in movies such as Ferris Bueller's Day Off and Kill Bill. Some are funny. Some are not.

by Steve Hall    Jul-14-06    
Topic: Commercials, Good, Online, Viral



Keri Russell Found! Doing Cover Girl Commercials.

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Procter & Gamble's Cover Girl has added to it long list of celebrities vamping in its formulaic advertising Keri Russell, who killed a TV show by cutting her hair. Thankfully, she looks much better in this EricssonFina-created/Final Cut-edited commercial in which she pretends to be some sort of kung fun double agency while hyping the companies Outlast Double LipShine lip gloss. The spot contains the usual canned ad-speak "Ever been double crossed by your lip gloss? Color, flip and shine,. It won't double cross. From Easy, Breezy Cover Girl."

by Steve Hall    Jul-14-06    
Topic: Celebrity, Commercials



Fallon to Share Creation of Bravia Bouncing Balls Sequel

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AdFreak tells us Sony, as a follow up to its Bravia Bouncing Balls ad, is letting the public in on the filming of the ad's sequel which will debut online sometime in September. Sony's agency Fallon will detail the shoot and production of the sequel ad along with interviews and video clips on the Bravia-Advert site. Hmm. It's sort of a Snakes On A Plane kind of thing.

by Steve Hall    Jul-14-06    
Topic: Commercials, Good, Online



Ad Network Perceptions Surveyed, Booze Gets Fruity

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- Online marketing publication Adotas has launched a survey on the industry's perception of ad networks from both the advertiser and publisher perspective. You can take the survey here.

- Eatmail's Emily loves this new Mother-created ad for Diego's fruit flavored booze. We don't feel the love.

- Not that we ever knew there was such a thing as a tricked out, gigantic, Hummer-like street legal pick up called the CXT but you can trick one out yourself at International's CXT site created by Magnetik and Fathom Communications.

- Well if this Lynx ad isn't bluntly phallic, we promise never to post another gratuitous image on this site.

- Exactly what kind of excitement do you think is running high after seeing this San Diego Zee ad?

- Advergirl, again, delves into the idiocy of corporate marketing and the continuing consumer unfriendly practices companies foist upon us to protect their own dying business models

by Steve Hall    Jul-13-06    
Topic: Commercials, Research



Stupid Questions Work in McDonald's Campaign

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I don't know. There's just something funny about these Canadian McDonald's spots created by Cossette Communication Marketing. The spots raise the interesting sort of questions most of us wouldn't ask out loud but would love to if given the chance. These spots offer the chance. The "I wonder why" scenario is not a new one, it's just done fairly well here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Holiday Inn Campaign Highlights Strange Behavior

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Every once in a while a campaign comes around that's so good you don't notice you're watching a commercial while at the same time you do. Yes, I know that's weird but this Holiday Inn campaign fits that description. The eight spots feature a group of guys on a business trip at a Holiday Inn and touches on all the odd, weird, embarrassing, squirmy things that can happen when a bunch of guys get together on a business trip. From awkward hot tub moments to odd fanboy moments to no one's here so we can be weird moments to moments mistakenly observed to be homosexual. View the whole campaign here.

by Steve Hall    Jul-12-06    
Topic: Campaigns, Commercials, Good



Oil Covered Animals Encourage Travel to Alaska

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Adfreak's Tim Nudd points to a Kayak.com 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Commercials, Online, Television



Three Teens And A Dude Explain Pen Top Computer

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Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.

by Steve Hall    Jul-11-06    
Topic: Commercials, Good, Online










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