Some Advertising Can Be Clear And Messy At The Same Time

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In Slovakia, they have a unique way of informing people they should clean up after themselves when in public. It's gross. It's funny. It aired. It, albeit oddly, gets the message across. We'd love to have seen the dog trainer in action on this one.

by Steve Hall    Jun-26-06    
Topic: Bad, Commercials, Strange, Television



Nestea Provides New Kind of Tennis Training

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Toronto agency Lowe Roche has created a new commercial and online game for Nestea. In the commercial, a guy finds out it's a lot easier to simply take the Nestea plunge than it is to cool off by launching a bunch of snowballs from a tennis ball machine. For some reason, this makes us think of that dot com gerbil that was shot from a cannon. Anyway, in the game, players try to plunge as deep as they can without hitting various objects. It's an acceptable time waster.

by Steve Hall    Jun-26-06    
Topic: Commercials



Gazelle, Lion Help Us 'Rethink Everything' For Hyundai

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OK. It's fully understood that this new spot from Hyundai intends to make people Rethink Everything but this little showdown between a lion and a gazelle should never have been made as a :60. A :30 would have been just fine to make the point. Of course, this nit pick is irrelevant because, as we all know, :60's run about once and are then followed by a gazillion GRPs worth of the :30 so we'll just shut up now. Sorry, we can't help ourselves. Of course the :60 had to be made to justify the trip to some far off exotic looking locale buoyed by a bloated production budget to support the film crew and all those agency folks who love to be heard on their cell phones saying "I'm on location now. Have my assistant deal with that." Anyway, someone will probably correct us now and explain the whole thing was done using CGI and the exotic locale was some production geeks cubicle.

by Steve Hall    Jun-26-06    
Topic: Commercials



Smelly Fingers A Sign Of Successful Score

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In a nod to the age old "smell my fingers" routine as proof of contact, this UK commercial for Scampi marries horny guys with hot chicks to sell chips. Not much more seeds to be said.

by Steve Hall    Jun-22-06    
Topic: Commercials, Good, Strange



Snoop Dog Tells Kids What It's Like to be A Gangster

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Don't bother visiting the excruciatingly slow loading Orbit site but you might get a kick out of this Orbit commercial featuring Snoop Dog telling school children what it's like to be a gangster. At first, it ends badly but then Snoop is saved by and angel in white bearing Orbit.

by Steve Hall    Jun-22-06    
Topic: Commercials, Online



Xenadrine Says Don't Be Such A Fat Ass

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Thank God some company finally had the balls to chuck political correctness out the window and talk straight. Hurling insults such as "You're so fat you got baptized at Sea World, "You sweat Crisco" and "You're so fat, when you tried to cross the street, people ran out of gas trying to go around you," this commercial for weight loss drug Xenedrine is bluntly honest. Calling overweight people "fat asses," Xenedrine urges people to lighten up and burn the fat away. Of course, there's the whole debate about whether a drug is as good as honest exercise to lose weight but we'll save that debate for another time.

by Steve Hall    Jun-21-06    
Topic: Commercials, Good



See Lynx Attract Billions of Babes In Bikinis

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Adrants reader Dave caught the Lynx Billions of Bikini Babes commercial which aired in the UK last night prior to the England versus Sweden football match. We said there's be bikinis and there are certainly bikinis in this spot. billions of them. And one lucky guy who's sprayed himself with Lynx to attract them all. Bikinis and bouncing breasts in all their glory. The tagline says it all. "Spray More. Get More."

by Steve Hall    Jun-21-06    
Topic: Commercials, Good, Television



Chicken Spot Turns Poor Kid Into An Idiot

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Here's a cute little spot from Romania that treats a kid like an idiot who can't tell the difference between a real chicken and a chicken in a grocery stores meat display just to make the "Chickens so fresh they look alive" tagline work.

by Steve Hall    Jun-21-06    
Topic: Commercials



Dow Campaign Creates New Chemical Element

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While watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw this to a certain degree in the latest GE campaign and now we are witnessing it in this latest campaign from Dow Chemical. For an agonizing 89 seconds, we are subjected to meaningless fluffery and puffery, written as if the copywriter was in the midst of an epiphany with God, which somehow ties Dow to a missing chemical element, the Human Element. Then again, what else can you say about a company that does everything?

by Steve Hall    Jun-21-06    
Topic: Bad, Brands, Commercials, Creative Commentary



Pontiac Gets Sexy In New Hispanic Campaign

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Pontiac, along with its Hispanic agency Accentmarketing, has launched a new brand campaign which attempts to position the car maker as sexy. The campaign, called "Diseñado Para Seducir," or "Designed for Seduction" and featuring music from Kinky, launched June 20 and will consist of two television spots airing on Spanish-language networks. In one ad, Grab, a woman can't keep her hands off the keys of the new Pontiac Solstice while fondling her man. In another, Traffic Stop, the driver of a G6 Convertible gets more attention than he expected from a hot police officer. We'd agree the attempt is a success.

by Steve Hall    Jun-20-06    
Topic: Campaigns, Commercials, Good, Television








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