Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:
"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."
It's always funny to watch a fat drunk guy try to make his limbs obey his head and that's exactly what Mullen and the Ad Council have given us in this Hispanic-focused Buzzed Driving campaign. The campaign, which focuses on driving while not quite drunk but buzzed, broke just prior to the July 4th weekend. Apparently, according to the NHTSA, lots of Hispanics drive drunk and motor vehicle addcidents are the leading cause of death for Hispanics ages one through 44.
Tian questions Oreo's choice of American Idol's Randy Jackson as host of the company's Oreo & Milk Jingle Contest. He appears in ads and on packaging promoting the contest. Tian points out the term "oreo" is slang for "African Americans that the black community is generally offended with for betraying their roots usually for dating caucasion girls, dressing too white, talking too white, etc." as defined in the Urban Dictionary.
- A site with a strange name, eefoof, has launched and it's like YouTube except it's set up from the start with a revenue model to make money for both the site and the content uploader.
- If candy and top heavy Japanese girls bouncing their breasts in a bikini while shouting something that sounds a lot like "jerk off" is your thing, then this spot is for you.
- Here's some stunning news that actually needed a survey to convey it: According to Quepasa Market Intelligence, Hispanics prefer to read labels in Spanish. Who knew? (no link)
- These are really stupid in that good sort of way. They promote Kellog's Crunchy Nut, were created by JWT London and directed by The Perlorian Brothers.
Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.
Sort of like the T-Mobile speed talking cheerleader, these two spots for Canada's Solo Mobile promoting its walkie talkie feature just reinforce the idiocy and pointlessness of the need to be connected at all times. OK, so they're kinda funny but that doesn't make up for the rampant display of mindless blather the cell phone has perpetuated. Oops. Credit where credit is due. Vancouver-based Rethink created the spot which was directed by Reginald Pike's Brian Lee Hughes.
Here's a PC flavored campaign that uses geese to promote Denninger's Goose Flavored Pate. At least it's not one of those commercials that uses a talking tuna to sell a product that makes a lot of tuna stop talking. Heaven's to Betsy. Now that would really be politically incorrect.
Girls. If you're going to get mad at your boyfriend for satisfying his urges without you, make sure you know what urges he's satisfying before you storm out of the room. And for those who like to stare into the windows of shoe stores because the sales woman is performing some sort of grinding activity atop a shoe, make sure you know what sort of activity is going on before you begin creating a sexual fantasy in your mind about what you just saw. FishNChimps points us to yet another campaign that tricks the mind into believing everything is about sex.
Anytime a bunch of advertising art directors latch onto the wackiness of Terry Gilliam, the outcome is bound to be a creative explosion of exponential proportion and that's just what we get in this Wieden + Kennedy-created spot, Happiness Factory, which kicks off the brand's new Coke Side of Life campaign. It truly is an over indulgence of happiness and it all happens inside a lowly Coke machine between the time the coin is dropped in and the bottle pops out. Whether you think soda rots your teeth or not, you've got to hand it to WK and Coke for creating this make believe world of happiness that, given enough imagination, could be quite real if one wanted it to be. After all, wouldn't it be nice if a place like that really existed?
We have no idea what's going on in the this Turkish ad for AKBANK but we do know it looks very similar to the British Airways and Carlton Big Ad ads. Still, the choreography in this ad is truly amazing.