As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and NFL.com Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.
In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.
In a new GoDaddy...uh...Nationwide Insurance ad, GoDaddy...uh...Nationwide Insurance spokesperson Danica Patrick touts the brand's current mantra; that it doesn't have shareholders so it's puts its members first. She also touts the brand's long-running Vanishing Deductible which, according to this commercial, results in something much better than a $0 deductible: Danica Patrick's phone number.
Courtesy of rabble rouser Dale Earnhardt, Patrick's number is revealed so those who have lusted after her for years in GoDaddy commercials can harass her. Of course, if the lustful actually call her, they will be disappointed. The number is not Danica's cell number but it does lead to a message from her asking for suggestions on how she can return the prank to Earnhardt in a future ad. ANd if Danica likes your suggestions, she just might call you back. Fan boys can only hope.
As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."
Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"
Close-Up toothpaste is sort of a dead brand in America. But not overseas. Oh no. At least not according to this new work from Lowe and production company Hungry Man. Touting the brand's new Deep Action line, which is said to eliminate 99 percent of germs and provide breath three times cooler, the commercial reveals why the brand may have gone too far formulating the new product.
Like a bunch of 13-year-old girls meeting One Direction, Beatles-style mania breaks out as no one can keep themselves from sucking face with the nearest available random stranger on the street.
Long ago beer brands, for the most part, gave up using hot chicks to shill their brew. If you recall, we had the Coors Twins, the Miller Lite Catfight girls, the classy Heineken beer babes, the burping and farting Troegs beer babe, the Skinny Blond skinny blonds and so many more.
But no more. The trend ended and, for the most part, beer brands cleaned up their act and went in different directions. Of course, this being advertising, most humans having an addiction to sex and many creative types far too stunted to get their minds out of the gutter, hot babes with big tits in bikinis and miniskirts will, forever, have their place in the world of advertising.
Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren't all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles of football players like Redskins quarterback Robert Griffin.
In any event, new work from 180LA illustrates how important it is to get inside the head of one's opponent before the game. What this has to do with the lightness of a shoe we know not. But we're sure it's a sports thing.
Gasoline brand advertising has always struck us as pointless. After all, when your car needs gas, you just go to the nearest station and fill up. Sure there are some differences in each brand's formulation but is it really that different to in any way, shape or form make a significant dent in the performance or gas mileage for the average driver? We could be wrong but we've always thought not. Gas is gas. Buy it when you need it. Buy it where you needs it.
And when we receive a press release that screams, "Fresh off their recent Titanium Lion win in Cannes and exodus from Crispin Porter + Bogusky, Bill Wright and James Dawson-Hollis have already begun to inject their contagiously unconventional creativity into OgilvyWest as it embarks on a new creative era," we aren't expecting much. After all, it's a gas ad. How much creativity is truly required?
Perhaps you've heard of Airtime, the Chatroulette-like video chat service from Shawn Parker that allows you to chat randomly with your Facebook friends or complete strangers based on interests. Anyway, Airtime Co-Founder Shawn Fanning just released a promotional video for the service which features spokesman Ian Plaff who also works for the agency that created the video, Portal A.
Plaff takes on the persona of Buckley Rivington, a well-to-do, old money sort of fellow who's right at home in his Hugh Hefner-wear while chatting up the likes of MC Hammer, Kurt Russel, Gary Vaynerchuk and Ronnie Lott on Airtime.
It's humorous enough if you're into that whole "I'm an uber geek who has to adopt every new widget the tech industry produces" thing.
Just when you think every last insurance ad concept has been done, The Martin Agency comes up with Happier Than, a humorous campaign that compares the happiness factor of buying insurance from Geico to, well, comedian Gallagher whacking watermelons at a farm stand.
This first spot will begin airing tonight during Letterman. Additional apost will feature Christopher Columbus driving speedboats and Slinky having his way with an escalator