Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun

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It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.

Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Brands, Commercials



Perhaps the Dirtiest MTV Ad You Will Ever See

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Perhaps intentionally. Perhaps inadvertently. Either way, if you didn't know this MTV ad was entitled Vocal Cords, you might wonder what the hell you were looking at and who (or what) was doing the singing. This work of wonder comes to us from Sao Paulo agency Loducca

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by Steve Hall    Jun- 1-12    
Topic: Commercials, Strange



Slim Jim Darts It Up, Lurzer's Archive Protected

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- If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.

- Montreal-based Kamik Footwear has selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record.

- Male-focused Pinterest, Dartitup, has partnered with Slim Jim for a series of challenge games.

- Are you a fan of Fallings Skies? Then check out this new work from Digital Kitchen, Today We Fight.

- Lurzer's Archive thinks they have come up with a way to stop people from stealing copies.

- Some craziness for MTV Brazil.

by Steve Hall    May-30-12    
Topic: Commercials



Corona Makes Guys Feel Like Losers

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Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.

Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.

Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!

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by Steve Hall    May-30-12    
Topic: Commercials



Crotch Cam Captures Human Powered Health

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Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.

Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.

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by Steve Hall    May-30-12    
Topic: Commercials



Stride Eases Chance Encounter With Cute Redhead

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There's always a moment in your life when you experience obsessive infatuation for another. It could be your first love. It could be your last love. It could be that new classmate who moved to town in 4th grade who you pined for year after year until you worked up enough courage to invite her to prom. Or it could just be that cute redhead who walks back into your life while you're sitting in a coffee shop.

Wieden + Kennedy London captures that very moment in a new Stride Chewing Gum commercial that's filled with the usual things that run through a guy's mind when he's figuring out exactly how to approach the love of his life without making a fool of himself.

Thankfully in this ad the guy does the right thing. Ever so simple. But right.

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by Steve Hall    May-29-12    
Topic: Commercials



Slow Motion Booty Shots Sell Surfer Girl Swimwear

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- Now this is how you market surfer girl swimwear.

- Watch Kevin Durant in a bit of Gap-style (OK, Matrix) freeze and pan camera action for Champs Sports.

- Nissan Juke goes slip and slide all over the ice in Norway.

- TSA would never appreciate this.

- See Pepsi MAX's Uncle Drew. Yea, you and 4,522,237 other people.

- Evian wants you to...reawaken your senses.

by Steve Hall    May-24-12    
Topic: Commercials, Racy



Hot Chick Inadvertently Attracts Hoards of Horny Men

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Pop quiz. What happens when a super hot woman uses Samsung's new Motion Control Smart TV with her blinds open? A hoard of horny men...including Old Spice guy Isiaah Mustafa (we think) come calling. And, of course, hilarity ensues.

Nice touch having the chick live in apartment number 69.

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by Steve Hall    May-24-12    
Topic: Commercials, Racy



KLM Hypes Meet & Seat With Dutch Celebrities

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So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.

In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.

As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.

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by Steve Hall    May-24-12    
Topic: Campaigns, Celebrity, Commercials, Promotions



Surfing Loves Its Hot, Bikini-Clad Beauties

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Are there any men that surf any more? You'd never know if it you relied on advertisers for comment. Now, it seems, it's only hot, young women in string bikinis who surf. Check out this commercial for Tribord which lovingly caresses hot, young surfers and they become one with the water.

Created by Fred & Farid, it's beautifully shot and a pleasure to watch. And it makes you wish you surfed. So you could hang with these beautiful girls.

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by Steve Hall    May-23-12    
Topic: Commercials








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