You know a company is adhering to those unwritten, politically correct rules which state "one must represent all ethnic groups in commercials" when the spots feature white people with a voice over read by a black. OK, that was crass but let's be blunt. It all sounds very forced sometimes. Maybe it's just that these spots from Pizza Hut aren't very good and that's making us get all uppity about all this PC stuff. Pardon our digression. We'll be back with regularly schedule advertising oddities in a moment.
Here's some visual beauty for all you creative types. For the first time in the U.S., Bombay Saphire gin is advertising itself as a gin and tonic ingredient on television. The campaign includes two spots. One features a martial artist carving a glass out of a block of ice to hold the gin and a second spot has an elephant gingerly stepping over and around martini glasses until she sniffs out the glass holding the Bombay. Oh sure, both are an art director's visual orgasm but they fit the brand perfectly in our humble, gin-drinking opinion. We'd buy the stuff even though recent entrants to the gin club, Hendricks and Q, are a bit more exciting to the pallet.
Oh, and just so we all understand it's not just spoiled celebs that cause "issues" on the set, Maya, the elephant in the spot, needed to have her sidekick, Methusalem, an aging camel with her at all times, .
In Slovakia, they have a unique way of informing people they should clean up after themselves when in public. It's gross. It's funny. It aired. It, albeit oddly, gets the message across. We'd love to have seen the dog trainer in action on this one.
Toronto agency Lowe Roche has created a new commercial and online game for Nestea. In the commercial, a guy finds out it's a lot easier to simply take the Nestea plunge than it is to cool off by launching a bunch of snowballs from a tennis ball machine. For some reason, this makes us think of that dot com gerbil that was shot from a cannon. Anyway, in the game, players try to plunge as deep as they can without hitting various objects. It's an acceptable time waster.
OK. It's fully understood that this new spot from Hyundai intends to make people Rethink Everything but this little showdown between a lion and a gazelle should never have been made as a :60. A :30 would have been just fine to make the point. Of course, this nit pick is irrelevant because, as we all know, :60's run about once and are then followed by a gazillion GRPs worth of the :30 so we'll just shut up now. Sorry, we can't help ourselves. Of course the :60 had to be made to justify the trip to some far off exotic looking locale buoyed by a bloated production budget to support the film crew and all those agency folks who love to be heard on their cell phones saying "I'm on location now. Have my assistant deal with that." Anyway, someone will probably correct us now and explain the whole thing was done using CGI and the exotic locale was some production geeks cubicle.
In a nod to the age old "smell my fingers" routine as proof of contact, this UK commercial for Scampi marries horny guys with hot chicks to sell chips. Not much more seeds to be said.
Don't bother visiting the excruciatingly slow loading Orbit site but you might get a kick out of this Orbit commercial featuring Snoop Dog telling school children what it's like to be a gangster. At first, it ends badly but then Snoop is saved by and angel in white bearing Orbit.
Thank God some company finally had the balls to chuck political correctness out the window and talk straight. Hurling insults such as "You're so fat you got baptized at Sea World, "You sweat Crisco" and "You're so fat, when you tried to cross the street, people ran out of gas trying to go around you," this commercial for weight loss drug Xenedrine is bluntly honest. Calling overweight people "fat asses," Xenedrine urges people to lighten up and burn the fat away. Of course, there's the whole debate about whether a drug is as good as honest exercise to lose weight but we'll save that debate for another time.
Adrants reader Dave caught the Lynx Billions of Bikini Babes commercial which aired in the UK last night prior to the England versus Sweden football match. We said there's be bikinis and there are certainly bikinis in this spot. billions of them. And one lucky guy who's sprayed himself with Lynx to attract them all. Bikinis and bouncing breasts in all their glory. The tagline says it all. "Spray More. Get More."
Here's a cute little spot from Romania that treats a kid like an idiot who can't tell the difference between a real chicken and a chicken in a grocery stores meat display just to make the "Chickens so fresh they look alive" tagline work.