You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.
McCann Portugal has created a racy and humorous commercial for The League Against AIDS. In the spot, the benefits of a three, pack, six pack and 12 pack are illustrated. The 12 pack for married couples is the funniest.
State Farm Insurance and Pixar have teamed for a new DDB Chicago-created TV spot called Big Stars which features Lightning McQueen and Mater, two of the stars in the upcoming Pixar movie CARS to be released June 9. The ad involves a red carpet snafu in front of a State Farm office. The spot debuted last night during American Idol.
GM, in honor of Memorial Day and the veterans the holiday was created for, GM is supporting the the families at the VFW National Home by donating $100 for every Pontiac, Buick and GMC sold between May 22 and May 31. The spot says "If your at all serious about getting a new car, this would be a good time to do it." Indeed. You can view the spot here.
It's almost cute to watch Asia's newfound obsession with big breasts and this commercial for ice cream illustrates it very well. Apparently, cleavage is a very powerful thing. And for all of you think that breasts are all you see on Adrants, welcome to advertising. We don't shoot the commercials, we just share them with you.
As a follow up to their recent set of Scion commercials, ATTIK, along with Director Shilo, Curious Pictures, One Union Recording, Morphonics and Face the Music, have created three new :15 second spots that are based on a previous print campaign.
The agency's public relations representative Roger Darnell explains the approach to the print campaign which was then conveyed in the commercials, saying, "The first stage of each print ad is 'Inspiration,' and shows something that might inspire members of Scion's 'urban trendleader' target audience to personalize their vehicle (like, a bulldog). Next comes 'Realization,' where a Scion model has been customized in a style matching the inspiration. The third stage is 'Personalization,' where a stock version of the Scion model is shown with available accessories for customization." They're definitely animatronically fied up. See the spots here, here and here.
One of the coolest Visa "Life Takes Visa" commercials, in my opinion, is the one with the work which dances to Afrika Bambaataa's "Looking for the Perfect Beat." Blended Films has posted an interview with Patrick Smith, the man behind that dancing worm who talks about the creation of the worm, the spot and the choice of music. On the site, there's also promotional AIM icons and the spot itself.
It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
While we can't remember which advertiser recently did this - in fact it might have been from Dodge itself with a version of this very spot - Dodge is now doing the men's bathroom "that's big" thing for its new seven inch longer Durango. With the usual "handles great" and "I love the way it looks," this spot pumps the joke for all it's worth. After all, seven inches added to even the tiniest...uh...vehicle is a very big thing. Apparently, the ad's been banned from TV but you can check it out here.
If you can believe it, Hardee's has released an ad without a woman trying to stuff a bunch of straws into her mouth, without a woman writhing atop a mechanical bull and without Paris Hilton slathering herself with soap. nope. Just a bunch of guys talking with their mouths full. Typical.