OK. It's fully understood that this new spot from Hyundai intends to make people Rethink Everything but this little showdown between a lion and a gazelle should never have been made as a :60. A :30 would have been just fine to make the point. Of course, this nit pick is irrelevant because, as we all know, :60's run about once and are then followed by a gazillion GRPs worth of the :30 so we'll just shut up now. Sorry, we can't help ourselves. Of course the :60 had to be made to justify the trip to some far off exotic looking locale buoyed by a bloated production budget to support the film crew and all those agency folks who love to be heard on their cell phones saying "I'm on location now. Have my assistant deal with that." Anyway, someone will probably correct us now and explain the whole thing was done using CGI and the exotic locale was some production geeks cubicle.
In a nod to the age old "smell my fingers" routine as proof of contact, this UK commercial for Scampi marries horny guys with hot chicks to sell chips. Not much more seeds to be said.
Don't bother visiting the excruciatingly slow loading Orbit site but you might get a kick out of this Orbit commercial featuring Snoop Dog telling school children what it's like to be a gangster. At first, it ends badly but then Snoop is saved by and angel in white bearing Orbit.
Thank God some company finally had the balls to chuck political correctness out the window and talk straight. Hurling insults such as "You're so fat you got baptized at Sea World, "You sweat Crisco" and "You're so fat, when you tried to cross the street, people ran out of gas trying to go around you," this commercial for weight loss drug Xenedrine is bluntly honest. Calling overweight people "fat asses," Xenedrine urges people to lighten up and burn the fat away. Of course, there's the whole debate about whether a drug is as good as honest exercise to lose weight but we'll save that debate for another time.
Adrants reader Dave caught the Lynx Billions of Bikini Babes commercial which aired in the UK last night prior to the England versus Sweden football match. We said there's be bikinis and there are certainly bikinis in this spot. billions of them. And one lucky guy who's sprayed himself with Lynx to attract them all. Bikinis and bouncing breasts in all their glory. The tagline says it all. "Spray More. Get More."
Here's a cute little spot from Romania that treats a kid like an idiot who can't tell the difference between a real chicken and a chicken in a grocery stores meat display just to make the "Chickens so fresh they look alive" tagline work.
While watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw this to a certain degree in the latest GE campaign and now we are witnessing it in this latest campaign from Dow Chemical. For an agonizing 89 seconds, we are subjected to meaningless fluffery and puffery, written as if the copywriter was in the midst of an epiphany with God, which somehow ties Dow to a missing chemical element, the Human Element. Then again, what else can you say about a company that does everything?
Pontiac, along with its Hispanic agency Accentmarketing, has launched a new brand campaign which attempts to position the car maker as sexy. The campaign, called "Diseñado Para Seducir," or "Designed for Seduction" and featuring music from Kinky, launched June 20 and will consist of two television spots airing on Spanish-language networks. In one ad, Grab, a woman can't keep her hands off the keys of the new Pontiac Solstice while fondling her man. In another, Traffic Stop, the driver of a G6 Convertible gets more attention than he expected from a hot police officer. We'd agree the attempt is a success.
Award-winning documentary filmmaker and commercial director Stacy Peralta of Nonfiction Spots and DDB Chicago created a new commercial for Budweiser which honors three generations of the Earnhardt family's NASCAR success. The spot debuted on Father's Day, during the broadcast of the 3M Performance 400 from Michigan International Speedway Using stock footage gathered from The Earnhardt family, Anheuser Busch, The Associated Press, Getty Images, NASCAR and Sports Illustrated, and working side-by-side with his colleague, editor Paul Crowder -- who edited Stacy's documentary features "Dogtown and Z-Boys" and "Ridings Giants" -- the spot collects 50 years of the Earnhardt family's racing legacy and, of course, aligns it with Budweiser's support for auto racing.
While this PSA for Action Against Hunger ran a year or so ago following the December 2004 Tsunami, it was created through a communal effort among members of the WheresSpot advertising community group. Copywriter Stefanie Wasserman is a member of WheresSpot and, through the community, she met producer and editor Yatin Parkhani with whom she created the PSA. The pair created a commercial that avoided typical post-disaster imagery and used, instead, puppets from the Brooklyn Puppeteers Coopertive . Yes, puppets. The spot tells the story of of a girl who was left behind without her family after the tsumani. The spot does have a happy ending as it does for its creators who just won a 2006 Telly for their work.