First there was the Raging Cow and now there's Cows for Silk. To promote Silk, a soy milk product, the company has decided to use cows in its ad campaign and to create a site/blog where cows named Frank, Connie and Amanda can babble on endlessly about why it's better to drink soy than to have their own tits (yes, that is the term farmers openly use to describe that particular piece of cow anatomy) squeezed for milk. We pity the poor marketing people/copywriters who have to write cow hottie stuff like this:
"Drinking Silk was my first step to the "wow Amanda is so fine" comments. I eat healthy because I can. I get herbal swamp mud and fragrant sea cucumber body wraps at the spa because I can. And I drink Silk because I can. I know that this is the only Amanda I get - you better believe I flaunt it."
While everyone's probably already seen these, Adrants being all about advertising, we'd be remiss if we didn't mention them here for posterity. Anyone who has a brain knows Jessica Alba is hosting this year's MTV Movie Awards. She's also appeared in three commercial to promote the show. They're intentionally cheesy, she has all her clothes on, Nicole Richie makes a cameo and you can watch them here, here and here.
ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
While male race car fans drool over Danika Patrick, female fans fantasize about Kasey Kahne in this new commercial for Allstate Insurance. It seems, the ladies' fantasies get the best of them and do a little damage to Kahne's car.
- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.
- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.
- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.
- Pittsburgh's Iron City Beer gets Presidential mention.
- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.
- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.
- Sometimes even the best efforts at removing graffiti are completely pointless.
The brilliant and clever Citroen transforming robot is coming back. He's left the rooftop and will now skate across a frozen lake to the tune of Walking Away by The Egg. British Olympic speed-skating team coach Nicky Gooch skated with electrodes attached to him which we then used to create the movements of the transformed Citroen. See the original here. Catch a couple spooks of the original here and here. The new ad is set to break June 5. We don't have a copy of it yet so if anyone does, please send it to us.
FishNChimps features a recent television spot for KitKat that riffs on a controversial 1966 World Cup Final goal. The KitKat spot uses the moment but alters the ending a bit in a humorous fashion to get its message in. You can compare the original moment with the KitKat spot if you're really into that sort of thing.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
It's unfortunate this industry has to waste its time creating campaigns for insensitive idiots but, apparently, there are enough people in Portugal who are prejudice against the country's immigrants that this commercial for Amnesty International was necessary. It was vreated by McCann Erikson Portugal.