The brilliant and clever Citroen transforming robot is coming back. He's left the rooftop and will now skate across a frozen lake to the tune of Walking Away by The Egg. British Olympic speed-skating team coach Nicky Gooch skated with electrodes attached to him which we then used to create the movements of the transformed Citroen. See the original here. Catch a couple spooks of the original here and here. The new ad is set to break June 5. We don't have a copy of it yet so if anyone does, please send it to us.
FishNChimps features a recent television spot for KitKat that riffs on a controversial 1966 World Cup Final goal. The KitKat spot uses the moment but alters the ending a bit in a humorous fashion to get its message in. You can compare the original moment with the KitKat spot if you're really into that sort of thing.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
It's unfortunate this industry has to waste its time creating campaigns for insensitive idiots but, apparently, there are enough people in Portugal who are prejudice against the country's immigrants that this commercial for Amnesty International was necessary. It was vreated by McCann Erikson Portugal.
While some might call this pointless, others might call it a welcome relief from the onslaught of bloated, overly-long, mindless commercials we hear most every day. BBDO Oslo has gone out and won itself notice from Guinness World Records for creating the world's shortest radio spot. The client? Wait for it...Guinness World Records. Self-serving? Maybe. A brilliant step forward in radio advertising? Hardly. A stunt to get press? Exactly. You can listen to an English version
and a Norwegian version.
While we're not sure something as simple as winning a soccer game will always pull a country out of civil war, that's exactly what happened to Ivory Coast after it's team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.
The American Liver Foundation has launched a new campaign, which includes two 30-second spots appearing on ESPN, The History Channel, and National Geographic, among others and uses humor to raise general awareness of the liver and liver disease. The spots were created by filter, New York. Don't ignore your liver. Bad things could happen. View the spots here.
It's usually the agencies that get all the glory when it comes to television and video production but without directors, producers, sound engineers and special effects expert, most TV spots would still be in story board form laying around the creative conference room next to half empty lattes. So, from time to time, we like to call attention to those behind the scene that make your spots pretty. This time, it's Stardust Studios which did some work for R/GA on their What's Your Game About? video featured on NikeBasketball.com. In the video, Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker, Manu Ginobli, MVP Steve Nash and others do their thing while Stardust does theirs. Give it a look.
Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.