ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
While male race car fans drool over Danika Patrick, female fans fantasize about Kasey Kahne in this new commercial for Allstate Insurance. It seems, the ladies' fantasies get the best of them and do a little damage to Kahne's car.
- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.
- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.
- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.
- Pittsburgh's Iron City Beer gets Presidential mention.
- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.
- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.
- Sometimes even the best efforts at removing graffiti are completely pointless.
The brilliant and clever Citroen transforming robot is coming back. He's left the rooftop and will now skate across a frozen lake to the tune of Walking Away by The Egg. British Olympic speed-skating team coach Nicky Gooch skated with electrodes attached to him which we then used to create the movements of the transformed Citroen. See the original here. Catch a couple spooks of the original here and here. The new ad is set to break June 5. We don't have a copy of it yet so if anyone does, please send it to us.
FishNChimps features a recent television spot for KitKat that riffs on a controversial 1966 World Cup Final goal. The KitKat spot uses the moment but alters the ending a bit in a humorous fashion to get its message in. You can compare the original moment with the KitKat spot if you're really into that sort of thing.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
It's unfortunate this industry has to waste its time creating campaigns for insensitive idiots but, apparently, there are enough people in Portugal who are prejudice against the country's immigrants that this commercial for Amnesty International was necessary. It was vreated by McCann Erikson Portugal.
While some might call this pointless, others might call it a welcome relief from the onslaught of bloated, overly-long, mindless commercials we hear most every day. BBDO Oslo has gone out and won itself notice from Guinness World Records for creating the world's shortest radio spot. The client? Wait for it...Guinness World Records. Self-serving? Maybe. A brilliant step forward in radio advertising? Hardly. A stunt to get press? Exactly. You can listen to an English version
and a Norwegian version.
While we're not sure something as simple as winning a soccer game will always pull a country out of civil war, that's exactly what happened to Ivory Coast after it's team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.