While some might call this pointless, others might call it a welcome relief from the onslaught of bloated, overly-long, mindless commercials we hear most every day. BBDO Oslo has gone out and won itself notice from Guinness World Records for creating the world's shortest radio spot. The client? Wait for it...Guinness World Records. Self-serving? Maybe. A brilliant step forward in radio advertising? Hardly. A stunt to get press? Exactly. You can listen to an English version
and a Norwegian version.
While we're not sure something as simple as winning a soccer game will always pull a country out of civil war, that's exactly what happened to Ivory Coast after it's team qualified for the World Cup. ESPN leveraged this to promote its coverage of the World Cup in a spot voiced by Bono with music from U2. The spot is one of four created by Wieden & Kennedy, produced by FilmCore and mixed by audioEngine. View the spot here.
The American Liver Foundation has launched a new campaign, which includes two 30-second spots appearing on ESPN, The History Channel, and National Geographic, among others and uses humor to raise general awareness of the liver and liver disease. The spots were created by filter, New York. Don't ignore your liver. Bad things could happen. View the spots here.
It's usually the agencies that get all the glory when it comes to television and video production but without directors, producers, sound engineers and special effects expert, most TV spots would still be in story board form laying around the creative conference room next to half empty lattes. So, from time to time, we like to call attention to those behind the scene that make your spots pretty. This time, it's Stardust Studios which did some work for R/GA on their What's Your Game About? video featured on NikeBasketball.com. In the video, Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker, Manu Ginobli, MVP Steve Nash and others do their thing while Stardust does theirs. Give it a look.
Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.
You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.
McCann Portugal has created a racy and humorous commercial for The League Against AIDS. In the spot, the benefits of a three, pack, six pack and 12 pack are illustrated. The 12 pack for married couples is the funniest.
State Farm Insurance and Pixar have teamed for a new DDB Chicago-created TV spot called Big Stars which features Lightning McQueen and Mater, two of the stars in the upcoming Pixar movie CARS to be released June 9. The ad involves a red carpet snafu in front of a State Farm office. The spot debuted last night during American Idol.
GM, in honor of Memorial Day and the veterans the holiday was created for, GM is supporting the the families at the VFW National Home by donating $100 for every Pontiac, Buick and GMC sold between May 22 and May 31. The spot says "If your at all serious about getting a new car, this would be a good time to do it." Indeed. You can view the spot here.
It's almost cute to watch Asia's newfound obsession with big breasts and this commercial for ice cream illustrates it very well. Apparently, cleavage is a very powerful thing. And for all of you think that breasts are all you see on Adrants, welcome to advertising. We don't shoot the commercials, we just share them with you.