As a follow up to their recent set of Scion commercials, ATTIK, along with Director Shilo, Curious Pictures, One Union Recording, Morphonics and Face the Music, have created three new :15 second spots that are based on a previous print campaign.
The agency's public relations representative Roger Darnell explains the approach to the print campaign which was then conveyed in the commercials, saying, "The first stage of each print ad is 'Inspiration,' and shows something that might inspire members of Scion's 'urban trendleader' target audience to personalize their vehicle (like, a bulldog). Next comes 'Realization,' where a Scion model has been customized in a style matching the inspiration. The third stage is 'Personalization,' where a stock version of the Scion model is shown with available accessories for customization." They're definitely animatronically fied up. See the spots here, here and here.
One of the coolest Visa "Life Takes Visa" commercials, in my opinion, is the one with the work which dances to Afrika Bambaataa's "Looking for the Perfect Beat." Blended Films has posted an interview with Patrick Smith, the man behind that dancing worm who talks about the creation of the worm, the spot and the choice of music. On the site, there's also promotional AIM icons and the spot itself.
It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
While we can't remember which advertiser recently did this - in fact it might have been from Dodge itself with a version of this very spot - Dodge is now doing the men's bathroom "that's big" thing for its new seven inch longer Durango. With the usual "handles great" and "I love the way it looks," this spot pumps the joke for all it's worth. After all, seven inches added to even the tiniest...uh...vehicle is a very big thing. Apparently, the ad's been banned from TV but you can check it out here.
If you can believe it, Hardee's has released an ad without a woman trying to stuff a bunch of straws into her mouth, without a woman writhing atop a mechanical bull and without Paris Hilton slathering herself with soap. nope. Just a bunch of guys talking with their mouths full. Typical.
Using the "oh my god, your kid is dead" approach, this PSA from the Partnership for a Drug-Free America asks parents to imagine what life would be like if steroids were a part of their children's lives and asks them to discuss the topic with them. The spot will debut this Sunday during ESPN's Sunday Night Baseball
TBWA France created this AdForum top five AIDS Awareness video clip in which the life of a man is chronicled from boyhood to manhood as he become aware of his homosexuality, suffers from homophobic attacks and, ultimately, finds love. The clip was created to combat a decline in condom usage among homosexuals over the last few years. It's goofy. It's quirky. It works.
Here's a strange spot for Viking, a French company that makes lawn mowers. In the spot, an old man dies while mowing the lawn but just can't part with his beloved grass cutter. Apparently, it's supposed to highlight the longevity and reliability of the thing. Hmm. Who knows.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."
As a follow up to their long-form video for Mac's Convenience/Mac's Froster in which the joys and pleasure of the Whack are celebrated, Toronto agency Bos has released a spot called Testimonials in which students confess to why they whack, what happens when they have a Whack, getting caught by Mom and how many whacks they have each day. Of particular interest in the female student who says, "If I like a boy, I give him a Whack." A very nice girlfriend, indeed. Of course, with the popularity of a Whack, the site's a bit slow right now so be patient and you'll get your whack too.