Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.
We just love when new commercials "mysteriously" land in our inbox and no one else's, particularly when it's a hot, sexy commercial featuring Kate Moss. Yes, a while back, we reported Kate Moss had moved past the cocaine thing and signed with Nikon to promote the company's new Coolpix S6 camera line.well, we've got :35 of the :60 cinema ad Moss will appear in beginning this Friday in theaters across the country as people flock to see Tom Cruise do his M:i:III thing. On Monday, a director's cut of the spot will appear on the Stunning Nikon site for those who need more Kate Moss.
72andSunny, along with design studio Fulltank, has created four commercials to promote G4's coverage of E3 taking place May 9-12 in LA. The spots use hand-drawn animation by Full Tank Animation and gross-out humor to entice viewers to check out the live coverage of the show. They're good. They are called Hookah, Mosquito, Cheetah and Dog.
For some reason, Land Rover thinks it's really cool its new LR3, on April 3rd of this year, boarded a C-130 aircraft and, using the SUV's navigation system, guided the plane from Nice, France to the island of Corsica. This drools of stupidity. There's nothing spectacular about this commercial. Nothing to get excited about. After all, the LR3's navigation system is talking to satellites just like the plane's guidance system does. Most every automotive navigation system can keep a car to within a foot or two of its path. Using the LR3 navigation system to guide a plane is nothing spectacular. OK, well, the plane goes a little faster so maybe the LR3 navigation system is quicker than some but there aren't many vehicles that travel 300 mile per hour 9,000 feet above the ground. This whole thing was just cooked up to be some really cool ad idea but it's so far off strategy, it's laughable.
The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering. Of course, we may be reading way too much into this but give it a look and decide for yourself.
UPDATE: Here's a hacked gif Hasbro probably doesn't want to see.
The Perlorian Brothers, otherwise known as Ian Letts and Michael Gelfand but who actually like to be called Laszlo & Lucky Perlorian, have directed a Publicis Seattle-created spot for the Washington State Lottery. In the spot two character demonstrate, through various pratfalls, there are much easier ways to win millions of dollars. See all three spots here.
Of note, in the second spot, the crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up
resulting in the accidental wipe out into the wooden ramp which became the actual spot.
Aren't we tired of Brokeback Mountain parodies and rip offs yet? Apparently, the folks at McCann Lisbon aren't and have created this Brokeback Mountain-themed commercial to promote the Lisbon appearance of CowParade, an art tour that features fiberglass cows painted by artist, designers, advertising creatives, students and the public.
The recent Crispin Porter + Bogusky-created Volkwagen Jetta ads in which two Jettas are involved in real accidents filmed in one shot with stunt drivers are reported to have generated positive results. The ads, which began April 10 and carry the tagline "Safe Happens," have, according to Volkswagen as reported in USA Today, increased online dealer quote requests by 58 percent and increased brochure requests though call centers 37 percent and 56 percent through the web. Results happen. Now, maybe, we can all give CP+B a break and realize they do actually create good work. View the ads here and here.
OK, we're back from ad:tech San Francisco, their biggest to date, and we've got piles of backlogged bits for you so here we go, once again. machine gun style.
Exopolis has created a funky website for the Nicktoons Network Animation Festival. It's a busy page with all kinds of things to do but that's what the kids love.
The Dairy Farmers of Canada have launched Mobiloke, karaoke for the the cell phone. It's part of a campaign to make milk hip.
Apparently, this is to promote Honda's new civic hybrid and references London's congestions charge.
There's a new film coming called Art School Confidential staring John Malkovich which proves to look very weird but probably not far off from real art school.
Zugara has created another site for Reebok's "I Am What I Am" campaign. Each country's version of the site will feature different athletes and artists specific to that region. For example the U.S site (www.rbk.com/us/iawia) features Mark Zuppan and Carolina Kluft while the U.K. site (www.rbk.com/uk/iawia) features Amir Khan and Ryan Giggs.
Somebody's filed some sort of patent for an Advertising Box that seems to make it easier for marketers to create online ads and for consumers to change and interact with them.
Oxygen Network is promoting it's new Ivana Young man reality dating show with a cheesy video featuring Ivana Trump.
We have no idea what this is but we're sure it has to do with some sort of heartwarming organ donor list thing. We could be wrong.
Ad archive site Ads of the World has launched a forum section.
Lethal has launched a campaign in London for the Honda Civic Hybrid that involves the hanging of air fresheners from trees around the city to connote the vehicles environmentally friendly emissions.
Allegiant Air is allowing its planes to be wrapped with logos and commercial messaging. InterAir Media is behind the move.
Here's an ad from a tech retailer called TekServe that used $60,000 worth of iPods dominos-style to deliver its message.
Dieste Harmel & Partners has taken Gold at the 2006 FIAP show in Buenos Aires for an Anheuser-Busch spot titled "Mini Mouth."
For you art directors with some spare time on your hands, a site called TheBroth is a place where multiple players can move 1,000 colorful tiles to form collaborative mosaic artworks.
It's not exactly the most beautifully produced commercial, but this PSA advocates the hiring of those with disabilities and makes the argument that doing so is better for all involved.
Apparently, Subaru felt the need to respond to the VW My Fast ads.
It seems queers need financial advice too.
At ad:tech, ad serving company Atlas had a Truth Booth into which conference attendees would share their inner secrets which would be edited and emailed back to them. Wexley School for Girls created.
Here is a seriously whacked video promoting a cereal called Jelly Filled Frosted Sugar Balls. Actually, it's a twisted promotion for Mercury's twisted The Neverything.
We have no idea what this is. We're too lazy to find out. But, someone sent it to us so it must be something. Oh, it has something to do with advertising during the World Cup in Germany.
This thing promotes Sprite 3G...and a woman lays an egg. Don't ask, just watch.
This ad does a really nice job demonstrating the human touch Toyota imbues on its vehicles. A little too much human touch for us though.
Jeff Kling has a new book coming out. We think.
Ford' Your Ticket 2 Drive has Music 2 Drive 2. Good tunes.
Captains of Industry has created a podcast series for its client Arbor Networks that brings radio-style drama to the podcast. It's all about securing the net.