It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
While we can't remember which advertiser recently did this - in fact it might have been from Dodge itself with a version of this very spot - Dodge is now doing the men's bathroom "that's big" thing for its new seven inch longer Durango. With the usual "handles great" and "I love the way it looks," this spot pumps the joke for all it's worth. After all, seven inches added to even the tiniest...uh...vehicle is a very big thing. Apparently, the ad's been banned from TV but you can check it out here.
If you can believe it, Hardee's has released an ad without a woman trying to stuff a bunch of straws into her mouth, without a woman writhing atop a mechanical bull and without Paris Hilton slathering herself with soap. nope. Just a bunch of guys talking with their mouths full. Typical.
Using the "oh my god, your kid is dead" approach, this PSA from the Partnership for a Drug-Free America asks parents to imagine what life would be like if steroids were a part of their children's lives and asks them to discuss the topic with them. The spot will debut this Sunday during ESPN's Sunday Night Baseball
TBWA France created this AdForum top five AIDS Awareness video clip in which the life of a man is chronicled from boyhood to manhood as he become aware of his homosexuality, suffers from homophobic attacks and, ultimately, finds love. The clip was created to combat a decline in condom usage among homosexuals over the last few years. It's goofy. It's quirky. It works.
Here's a strange spot for Viking, a French company that makes lawn mowers. In the spot, an old man dies while mowing the lawn but just can't part with his beloved grass cutter. Apparently, it's supposed to highlight the longevity and reliability of the thing. Hmm. Who knows.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."
As a follow up to their long-form video for Mac's Convenience/Mac's Froster in which the joys and pleasure of the Whack are celebrated, Toronto agency Bos has released a spot called Testimonials in which students confess to why they whack, what happens when they have a Whack, getting caught by Mom and how many whacks they have each day. Of particular interest in the female student who says, "If I like a boy, I give him a Whack." A very nice girlfriend, indeed. Of course, with the popularity of a Whack, the site's a bit slow right now so be patient and you'll get your whack too.
Perhaps you've seen the Tango Clear spoof of the Sony Bravia ad which had colored balls roll down the hills of San Francisco. The Tango Clear ad does it with fruit and lots of it. Apparently, the ad, shot in Wales, has some residents in Swansea so upset, they've launched a cheesy looking website to protest against the damage all that fruit did in Wales and to state it will never happen in Swansea. Actually, a little Whois research points out the creators of the Tango Clear ad, Clemmow Hornby Inge, created the protest site apparently hoping to keep the fruit rolling a bit longer.
While FishNChimps claims this is a new viral from Marmite, we could swear we've seen this poor mother before. Since we can't remember anything past today, we consulted the always reliable Adrants archive, didn't find it so, of course, we are, in fact, deeming this new. Maybe we're just suffering some sort of deja vu or maybe it really is new. Enough of that. The spot features a new mom sitting in her dark kitchen eating a piece of Marmite covered toast while nursing her baby. Suddenly, the baby has a problem. I big problem. A problem that, because this baby is breast feeding, thereby sucking down the very same nutrients mom's putting in her mouth, makes us wonder if eating Marmite is actually a good thing.