Axe Underwear Gets You 'The Look'

axe_underwear.jpg

Every guy be so lucky as to have a woman react to him this way when she marvels at his underwear-clad package. Too bad that's not always the case. But, apparently, Axe Underwear thinks they can help.

by Steve Hall    May- 5-06    
Topic: Commercials, Good



Scion Commercials Magically Created From 3,000 Stills

scion_still_live.jpg

Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.

by Steve Hall    May- 5-06    
Topic: Commercials, Good



Kate Moss Gets Hot For Nikon Coolpix Camera

kate_moss_nikon_cinema.jpg

We just love when new commercials "mysteriously" land in our inbox and no one else's, particularly when it's a hot, sexy commercial featuring Kate Moss. Yes, a while back, we reported Kate Moss had moved past the cocaine thing and signed with Nikon to promote the company's new Coolpix S6 camera line.well, we've got :35 of the :60 cinema ad Moss will appear in beginning this Friday in theaters across the country as people flock to see Tom Cruise do his M:i:III thing. On Monday, a director's cut of the spot will appear on the Stunning Nikon site for those who need more Kate Moss.

by Steve Hall    May- 4-06    
Topic: Celebrity, Commercials, Good



G4 E3 Coverage Gets Bloody

e3_g4_sunny.jpg

72andSunny, along with design studio Fulltank, has created four commercials to promote G4's coverage of E3 taking place May 9-12 in LA. The spots use hand-drawn animation by Full Tank Animation and gross-out humor to entice viewers to check out the live coverage of the show. They're good. They are called Hookah, Mosquito, Cheetah and Dog.

by Steve Hall    May- 4-06    
Topic: Commercials, Good



Land Rover C-130 Ad An Off Strategy, Stupid Boondoggle

landrover_c130.jpg

For some reason, Land Rover thinks it's really cool its new LR3, on April 3rd of this year, boarded a C-130 aircraft and, using the SUV's navigation system, guided the plane from Nice, France to the island of Corsica. This drools of stupidity. There's nothing spectacular about this commercial. Nothing to get excited about. After all, the LR3's navigation system is talking to satellites just like the plane's guidance system does. Most every automotive navigation system can keep a car to within a foot or two of its path. Using the LR3 navigation system to guide a plane is nothing spectacular. OK, well, the plane goes a little faster so maybe the LR3 navigation system is quicker than some but there aren't many vehicles that travel 300 mile per hour 9,000 feet above the ground. This whole thing was just cooked up to be some really cool ad idea but it's so far off strategy, it's laughable.

more »

by Steve Hall    May- 4-06    
Topic: Bad, Commercials



Creative Side of Brain Saved In Art School Ads

rescue_creative_side.jpg

Somehow, these two twisted spoots promote the Art Center College of Design. Something about the creative side of the brain. Watch the spots here and here.

by Steve Hall    May- 4-06    
Topic: Commercials, Good, Strange



Ad Says Pump Until White, Gooey Stuff Shoots Out

oozinator.jpg

The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering. Of course, we may be reading way too much into this but give it a look and decide for yourself.

UPDATE: Here's a hacked gif Hasbro probably doesn't want to see.

by Steve Hall    May- 3-06    
Topic: Bad, Commercials, Strange



Perlorian Brothers Direct Wacky Lottery Spots

perlorian_washing_kottery.jpg

The Perlorian Brothers, otherwise known as Ian Letts and Michael Gelfand but who actually like to be called Laszlo & Lucky Perlorian, have directed a Publicis Seattle-created spot for the Washington State Lottery. In the spot two character demonstrate, through various pratfalls, there are much easier ways to win millions of dollars. See all three spots here.

Of note, in the second spot, the crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up
resulting in the accidental wipe out into the wooden ramp which became the actual spot.

by Steve Hall    May- 3-06    
Topic: Commercials, Good, Television



Brokeback Mountain Parody Promotes Art Exhibit. Please Stop

brokeback_cowparade.jpg

Aren't we tired of Brokeback Mountain parodies and rip offs yet? Apparently, the folks at McCann Lisbon aren't and have created this Brokeback Mountain-themed commercial to promote the Lisbon appearance of CowParade, an art tour that features fiberglass cows painted by artist, designers, advertising creatives, students and the public.

by Steve Hall    May- 2-06    
Topic: Bad, Commercials



Volkswagen 'Crash' Ads Get Results

vw_crash_results.jpg

The recent Crispin Porter + Bogusky-created Volkwagen Jetta ads in which two Jettas are involved in real accidents filmed in one shot with stunt drivers are reported to have generated positive results. The ads, which began April 10 and carry the tagline "Safe Happens," have, according to Volkswagen as reported in USA Today, increased online dealer quote requests by 58 percent and increased brochure requests though call centers 37 percent and 56 percent through the web. Results happen. Now, maybe, we can all give CP+B a break and realize they do actually create good work. View the ads here and here.

by Steve Hall    May- 2-06    
Topic: Campaigns, Commercials, Good, Research, Television










Featured FREE Resource: