Here's an ad that does absolutely nothing to conceal the double meaning of the product. Created by Bos in Toronto for its client Mac's Convenience/Mac's Froster, it promotes a drink called Whack. Appropriately, the email that contained this commercial was signed "Enjoy."
OK, this is sort of funny. It's certainly loud in the city and whenever you see one of those burly biker dudes, you do sort of wonder what personal deficiency they're trying to hide with their big ass bike. Well, this commercial answers that question quite clearly.
Someone else is going to have to explain the point of this too me because after viewing the site, I just don't see the point. We should be making it easier for people to consume advertising, not more difficult. BBDO has created this thing called the One Second Theater that is embedded in the last second of it's Dancin' Elephant commercial and can be viewed by moving forward one frame at a time.
Here's a commercial for Aquafina water that's 59 seconds too long. The joke's pretty dumb too. Yet another fancy, high-priced production to insure nice, fat agency fees. Oh wait. Silly me. That's a good thing. Of course we want big fat agency fees. Otherwise, how would we fund all the foosball tables and pool tables and "client lunches" and "business" cell phone bills and trips to Cannes? Sorry, we lost our mind for a minute there. This spot is great!
Here's Jessica Alba doing the Asian commercial thing. Like all kinds of other celebs who go to Japan and other far away (from America) places to make a little extra cash without suffering overexposure in America, Alba, her handlers and the handlers of other celebs seem to have forgotten about these things called the Internet and YouTube where geography is a non-issue. Sure, a commercial airing on TV is still more glamorous and far reaching than a commercial on the web but that won't be the case for much longer. The practice of celebrities "hiding" while making money won't last. If you want to see more American celebrities doing the foreign commercial thing, you should go visit Japander, a site whose sole purpose is to catalog American celebrities appearing in Japanese commercials. Some are hilariously goofy.
Every guy be so lucky as to have a woman react to him this way when she marvels at his underwear-clad package. Too bad that's not always the case. But, apparently, Axe Underwear thinks they can help.
Part art director's wet dream, part photographer's ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it's the music. Maybe it's the virtual work. We don't know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills - 3,000 of them - and then tweaked in post-production to magically appear as live-ish footage.
We just love when new commercials "mysteriously" land in our inbox and no one else's, particularly when it's a hot, sexy commercial featuring Kate Moss. Yes, a while back, we reported Kate Moss had moved past the cocaine thing and signed with Nikon to promote the company's new Coolpix S6 camera line.well, we've got :35 of the :60 cinema ad Moss will appear in beginning this Friday in theaters across the country as people flock to see Tom Cruise do his M:i:III thing. On Monday, a director's cut of the spot will appear on the Stunning Nikon site for those who need more Kate Moss.
72andSunny, along with design studio Fulltank, has created four commercials to promote G4's coverage of E3 taking place May 9-12 in LA. The spots use hand-drawn animation by Full Tank Animation and gross-out humor to entice viewers to check out the live coverage of the show. They're good. They are called Hookah, Mosquito, Cheetah and Dog.
For some reason, Land Rover thinks it's really cool its new LR3, on April 3rd of this year, boarded a C-130 aircraft and, using the SUV's navigation system, guided the plane from Nice, France to the island of Corsica. This drools of stupidity. There's nothing spectacular about this commercial. Nothing to get excited about. After all, the LR3's navigation system is talking to satellites just like the plane's guidance system does. Most every automotive navigation system can keep a car to within a foot or two of its path. Using the LR3 navigation system to guide a plane is nothing spectacular. OK, well, the plane goes a little faster so maybe the LR3 navigation system is quicker than some but there aren't many vehicles that travel 300 mile per hour 9,000 feet above the ground. This whole thing was just cooked up to be some really cool ad idea but it's so far off strategy, it's laughable.