Out since March 1, perhaps you've seen this already but we haven't so, while Bert Fields might not like it, we thought we'd share since sneaker man Al Cabino sent it our way. Inspired by the Nike Awake commercial in which people wake up, grab their Nike Air Max 360 trainers and hit the day running, this spoof by Curiousfury pays homage to the Tom Cruise running trend. The spot weaves together the many Tom Cruise movie scenes in which he's always running with some pained look on his face. Curious fury promises another clip called "Tomarathon." It's supposed to be a longer, 26 minute version of this spoof crafted as an exercise video.
As we mentioned back in January, Pirelli would be releasing a BMW Films-style long form commercial. Well, it's out. Directed by Antoine Fuqua and starring John Malkovich and Naomi Campbell, it's got everything you'd expect from a Hollywood-created long form commercial: pretentiousness, overly dark and moody lighting, slowly mounting tension, credits that roll almost as long as the film itself and even humor. In the film, Malkovich must excorcize demon Naomi Campbell out of a suffering car that has tires that won't stop squealing and just aren't up to the job of controlling the car's devilish powers.
If you can keep yourself from laughing while Malkovich throws water at the devil-car while screaming "the power of Christ compels you" Exorcist-style only to have the car nonchalantly cast the holy water off with its windshield wipers, you'll appreciate the final scene in which Malkovich solves the cars problems by...well...just watch it. The entire film, whether it sells any tires or not, supports and aligns perfectly with the Pirelli tagline, "Power is nothing without control." You can view the film here.
On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.
We're not sure whether this commercial reaffirms the uselessness of printed newspapers or somehow explains why a recently launched newspaper called The Baltimore Examiner is so much better than your average newspaper. The new publication is owned by Clarity Media and will publish six times per week.
AdFreak points to a new ad from Planned Parenthood Golden Gate which gleefully marries power tools, hot guys, hot girls, sexual innuendo and condoms in its latest effort to encourage suiting up prior to having sex. While we think it's right on message and effective is speaking a language its target audience understands, other uppity folk don't. The spot is airing on MTV this week.
Kansas City radio station The Rock is holding a competition in which it has asked its listeners to created and submit a TV commercial for the radio station. The winner, who will walk away with $20,000, will be announced April 21. So far, the station has received hundreds of submissions. While some will call this a coup for consumer-generated media, others might tend to conclude there's a reason us right and left coasters live where we do.
We've all been interviewed by brainless buffoons. We've all had to divulge hidden secrets during interviews. We've never, though, watched such a great combination of the two in the name of promoting Microsoft's Office Certification program. This, courtesy of the agency with the wacky name: Wexley School for Girls.
Shot atop a 54 story building in downtown Sao Paulo, Brazil, Dieste Harmel & Partners has created a CGI-filled spot for Gatorade that has a football team doing its thing while the voiceover intones, "When you give everything to win, you give life to the field." And, indeed, life is given. View the spot here.
OK. We're not going to say the C word or the P word or the R word. We're going to say the H word. Homage. Yes. With these two new spots for the new VW Jetta, Crispin Porter + Bogusky is paying homage, as pointed out by Advertising/Design Goodness, to Insurance Corporation of British Columbia's Counter Attack don't drink and drive ads. Instead of the doom and gloom of drunk driving, CP + B is focusing on the Jetta's safety features and how they can protect you in similar situations. Of course, this doesn't mean everyone can now drink and drive nor feel safe from drunk drivers. We like. A lot.
Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.