Bad Prescription Drug Ads to Receive Award


On April 26th, the Boston-based Prescription Access Litigation Project will present four Bitter Pill Awards to pharmaceutical companies that have engaged in outrageous advertising tactics to over-market their product to consumers. The Bitter Pill Awards were created to call attention to the many problems caused by direct-to-consumer advertising conducted by the drug industry.

by Steve Hall    Apr-21-06    
Topic: Bad, Commercials, Industry Events

'Baltimore Examiner' Changes The Way You Feel About Newspapers


We're not sure whether this commercial reaffirms the uselessness of printed newspapers or somehow explains why a recently launched newspaper called The Baltimore Examiner is so much better than your average newspaper. The new publication is owned by Clarity Media and will publish six times per week.

by Steve Hall    Apr-21-06    
Topic: Commercials, Good, Newspaper

Power Tools Encourage You to Cover Your Tool


AdFreak points to a new ad from Planned Parenthood Golden Gate which gleefully marries power tools, hot guys, hot girls, sexual innuendo and condoms in its latest effort to encourage suiting up prior to having sex. While we think it's right on message and effective is speaking a language its target audience understands, other uppity folk don't. The spot is airing on MTV this week.

by Steve Hall    Apr-19-06    
Topic: Cable, Campaigns, Commercials, Good

Kansas Radio Station Offers $20,000 For Listener-Created Commercial


Kansas City radio station The Rock is holding a competition in which it has asked its listeners to created and submit a TV commercial for the radio station. The winner, who will walk away with $20,000, will be announced April 21. So far, the station has received hundreds of submissions. While some will call this a coup for consumer-generated media, others might tend to conclude there's a reason us right and left coasters live where we do.

by Steve Hall    Apr-19-06    
Topic: Commercials, Consumer Created, Good, Radio

Microsoft Certification Makes Prison Sentence Irrelevant


We've all been interviewed by brainless buffoons. We've all had to divulge hidden secrets during interviews. We've never, though, watched such a great combination of the two in the name of promoting Microsoft's Office Certification program. This, courtesy of the agency with the wacky name: Wexley School for Girls.

by Steve Hall    Apr-18-06    
Topic: Commercials, Good

Gatorade Spot Brings Life to Building Top


Shot atop a 54 story building in downtown Sao Paulo, Brazil, Dieste Harmel & Partners has created a CGI-filled spot for Gatorade that has a football team doing its thing while the voiceover intones, "When you give everything to win, you give life to the field." And, indeed, life is given. View the spot here.

by Steve Hall    Apr-18-06    
Topic: Commercials, Good, Television

VW Jetta Turns Table On Drunk Driving Ads


OK. We're not going to say the C word or the P word or the R word. We're going to say the H word. Homage. Yes. With these two new spots for the new VW Jetta, Crispin Porter + Bogusky is paying homage, as pointed out by Advertising/Design Goodness, to Insurance Corporation of British Columbia's Counter Attack don't drink and drive ads. Instead of the doom and gloom of drunk driving, CP + B is focusing on the Jetta's safety features and how they can protect you in similar situations. Of course, this doesn't mean everyone can now drink and drive nor feel safe from drunk drivers. We like. A lot.

by Steve Hall    Apr-17-06    
Topic: Brands, Commercials, Good

Schweppes Gets Sophisticated With 'Fruit Flavors'


Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.

by Steve Hall    Apr-14-06    
Topic: Campaigns, Commercials, Good

Titanic Returns With Movie Trailer Mash Up


We hope James Cameron sees this because we know he's going to laugh his ass off. Someone's gone to the trouble of creating a three minute movie trailer for Titanic Two The Surface, a mash up of Leonardo DiCaprio clips from Titanic and all the other movies he's made along with clips from other movies that feature a whole host of Hollywood actors. The premise is Jack's back. He was found on the bottom of the ocean floor and has to...well....just watch the trailer. Someone put a lot of work into this.

by Steve Hall    Apr-13-06    
Topic: Commercials, Spoofs

Knorr Introduces New &%$@ing Dinners


We wonder how many times the voice over talent, the producer and the agency staffers cracked up while recording the voiceover for this Knorr Entree commercial called "Bad Word." I mean how many times can you casually saying "fucking" amidst deliciously droll ad copy before you're on the floor laughing. Anyway, this commercial for Knorr promotes the company's new insta-dinners and closes with, "They're unlike any fucking dinner you've ever tried." Of course, they didn't actually say "fucking" in the commercial. Oh, fuck it, just go give it a watch. The ad was created by DDB Canada

by Steve Hall    Apr-12-06    
Topic: Commercials, Good

Featured FREE Resource: