Amid the legal wranglings between Coke and Pepsi over the Powerade/Gatorade calorie thing, life goes on in the form of a new Gatorade commercial featuring Rolando Cantu, a Mexican who some said would never make in in the NFL. Well, he did and he's now playing for the Arizona Cardinals. It's the usual "underdog makes good" story but that's what sports fans like. The work was created by two-time Ad Age Multicultural Agency of the Year Dieste Harmel & Partners in Dallas.
Some marketers just don't know when to leave a good thing alone. Last summer, Chicken of the Sea launched an interesting commercial that mixed sex appeal with humor in the form of a hot chick strutting through a lobby wearing a miniskirt and an exposed, very flat belly. She has all the guys drooling until she gets into the elevator, the doors close and she lets her gut bulge out with the joke being she wouldn't have that gut if only she had eaten tuna.
Concrete Pictures has launched four goofy spots promoting Scripps Networks' Video On Demand offerings. Designed for HGTV On Demand, Food Network On Demand, DIY On Demand and Fine Living On Demand, the spots feature Sally Ordinary, Felicia Fraidycat, Desperate Dan and Annie Active each demonstrating wht VOD can turn your life around.
Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.
In these three spots, Goodyear uses fear/shock factor/humor to illustrate just how dangerous it is to change a flat tire and just how much better it would be if all cards had Goodyear run flat tires.
There are many ways to promote a city's neighborhoods, burroughs or quarters in the case of London. For a place called Paddington Walk, newly renovate into one of those combined business, residential and shopping districts, there' s an odd little video floating around that uses the oldest strategy in the book. Yes, sex. You'll never see a bridge so excited again.
This is beyond weird. Beyond different. Beyond odd. In fact, it's so beyond weird, different and odd that it's actually great. It's a mini campaign for Winterfresh gum.
Ironic Sans has an idea for a battery commercial. Riffing off the famous Say Anything scene where John Cusack stands outside the window of Ione Skye's bedroom, boom box held high above his head playing In Your Eyes by Peter Gabriel. You know the scene. Well, Ironic Sans suggests poor Loyd Dobler (Cusack's character) suffer the indignation of failed batteries in the middle of his romantic bid for Skye and to be out done by an even geekier suitor with a better boom box and batteries that don't fail. Not a bad idea if you ask us.
Here's a couple (1, 2) of new commercial from recently re-branded ISP Web.com. The two spots take a quirky look at how an ISP can help grow an individuals business whether you're a homeless guy unsatisfied with terrestrial handouts or a psycho girl friend who can't seem to get enough satisfaction terrorizing her own boyfriend.
Our old friend, Reverse Cowgirl points to a pornified version of an Apple commercial. Somewhere in the back of our minds, we think we've seen this before but, then again, that could have been a dream. Of course, Apple's iPod ads have received all manner of spoofing so a porn version was to be expected. It was posted on YouTube March qo but no source for the vidieo was provided.