We often receive platitude-filled press releases which prattle on endlessly about the finer points of a particular piece of work's genesis or creativity. But this one from Velocity Films which recently shot an Ogilvy Cape Town-created ad for VW really lays it on thick.
According to the release, this work, "combines meditative beauty with a sensitivity to the lead character's vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik (director Erik Van Wyk) handles this love story with great restraint. Each scene - from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers - a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology."
So Old Spice makes your man the man your man could smell like. Axe and Lynx turns men into drool-worthy lady magnets. So what's left for Brut? Well, if your the family man type, you're gonna love it. If not, well, then not so much.
Created by Sigma Group, the spot is directed by Directorz's David Wild.
The stunningly sexy Miranda Kerr can be seen in Victoria's Secret's latest soft core porn...uh...commercial for it Summer 2012 line of cotton lingerie. Set to the tune of Rhye's "Open," the commercial has Kerr in a tropical, beach-side setting lounging around and prancing about while grinning at the camera and caressing her own body.
Which, of course, you would do too is you were as hot as Kerr.
Following its Cannes-winning (five Lions) Best Job ad which saluted moms and touted the brand's sponsorship of the 2012 London Summer Olympics, P&G is out with another wonderful piece of Olympic-themed work. Created by Wieden + Kennedy, Kids envisions a world filled with child Olympic athletes. Which, to a mom, is always how they will view their fully grown Olympic athletes.
It's not as heart string pulling as its predecessor but its equally as inspiring. And true.
International porn legend, Nacho Vidal, has unleashed his secret to stellar performance in bedroom. In a comical mostly-NSFW video, we see the effects of the aphrodisiac/performance enhancement supplement Fortiplus on Vidal as he pleasures woman after woman after woman...all while he seemingly goes about his daily business.
Guess it makes sense that sex simply becomes boring for a porn star after a while and all that matters is whether or not one can maintain an erection. Personally, we enjoy the aphrodisiac-like spontaneity of random sexual encounters.
Actor J.K. Simmons continues his role as Professor Nathaniel Burke in two new RPA-created commercials for Farmers Insurance. In one spot, a group of Farmers are on a rooftop with Burke learning how to find new ways to save. Among the cool stuff found atop the roof, one agent discovers...wait for it...a fiddler on the roof. Who knew?
A second spot has the professor educating the class about the damages hailstones, the world's largest in this case, can wreak.
Here's a behind-the-scenes video of an upcoming Buick commercial in which Peyton Manning spoofs his tendency to change plays at the line of scrimmage by calling out new signals while driving the Verano. Manning notes that it's alot safer to "call signals" to his Buick's voice activation system rather than get hit by opposing linemen. The commercial debuts Wednesday, July 11.
Manning joins a growing list of celebrities working with Buick in a series of spots, most notably Shaquille O'Neal for Buick LaCrosse, Marisa Miller for Buick Enclave and Ving Rhames for the brand's Experience Buick Lease Program.
There's usually two camps when it comes to describing the classic, Alice in Wonderland. Some describe it as a wildly imaginative fairy tale. Others, akin to Jefferson Airplane's take, describe it as the ultimate representation of a full on drug trip.
Of course, this being advertising, most takes veer towards the fairy tale side of things as in this new Friskies Plus commercial from Psyop and Avrett Free Ginsberg.
In the ad, a curious cat passes through a "mysterious doorway" and enters an Alice in Wonderland-like world that's every bit as strange as the world portrayed by Lewis Carroll.
In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
- How to speak Australian.
- Former AKQA GM Nick Constantinou has joined Collective London as CEO.
- New Old Spice Danger Zone work from Wieden + Kennedy doesn't pack the witty punch of the original but it's still humorous none-the-less.
- Possibly the strangest "feminine Protection" ad you will ever see.
- Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Cole Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to AKQA Art Director Chateau Bezerra who was inspired to write the poem that accompanies this footage..