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Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.
Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.
A week or so ago, Microsoft debuted a xBox Kinect spot. And apparently all that hand waving has moved beyond simple game play. Now musicians are using the technology as well as doctors and bomb squads. But one commenter summed up the work interestingly, writing, "Thanks goodness! I've been waiting for something to replace the cello for years! Now here it is... electronic air cello. Seriously though, why doesn't anyone consider whether or not these types of ends are valuable? It seems like all we do anymore is make fancy crap to replace things we already had ... just new consumer products, making old things (that were perfectly fine i.e. the cello) obsolete for the sake of selling the new thing."
Welcome to the capitalistic world of marketing my friend. Where consumer needs aren't always at the top of the list.
In an effort highlight its "celebrated brand philosophy of understanding the individual flyer," American Airlines tapped Kevin Spacey to play three roles as well as himself in a new commercial. In the UK ad we see three different versions of Kevin getting ready for a flight. Once the Kevins arrive at the airport, Kevin provides a voice over that touches upon the importance of understanding everyone is an individual, a notion Spacey says every good actor understands but, unfortunately, not every airline...except, of course, American Airlines.
This has to be the most overly long, weird, twisted, strange beer commercial we've seen in a while. But we're not surprised by it. After all, it comes to us from the folks who are obsessed with banging. Yea, that kind of banging. this time around the Bombardier tells us all about fishing and why catching fish is really all about the tackle in your pants.
Everyone's lovin' on this Publicis London/ilm Club Productions-created ad for Tempo tissue today. And rightfully so. It's a beautifully animated story about a boy, a girl and a box of tissues. And, sometimes, that's all it really takes to get a little noteriety for a tissue brand.
Thanks to Who Is That Hot Ad Girl who has a thing or T-Mobile Girl, Carly Foulkes, we checked out the new T-Mobile Holiday commercial in which Ms. Foulkes introduces us to T-Mobile's 4G Wonderland. And this being a T-Mobile commercial, all the elves sport pink hair...just like Carly's dress. You can check out the commercial below and a behind the scenes video over at Who Is That Hot Ad Girl.
We hope Carly sticks around as long as Catherine Zeta-Jones did.
What we really want to know about this newish Hardee's commercial called Cheese which pimps the chains new Cheddar Biscuit is what it's like to be the person cast because they have a gummy smile or a bad mustache or goofy eyes or love acid washed jeans. Yea. What is it like to be hired because you either are a strange looking person or your asked to at least try to look like one? We suppose it really doesn't matter as long as the advertiser's check clears.
In a new campaign from Baltimore's MGH, a Marco's Pizza commercial points out the founders of America's three biggest pizza companies are from the Midwest. The commercial also points out the fonder of Marco's is also from the Midwest...of Italy. Which is the key differentiator here if it is to be believed Italians do, in fact make better pizza.
One could argue a good pizza recipe is a good pizza recipe irrespective of its origin. One could also argue it's silly to fight tradition and the notion Italian food is best made by Italians. Whatever the case may be, Marco's Pizza, which plans to open 1,300 more stores in America, is hoping tradition will work in their favor.
What good is a newspaper these days? Well, according to the Providence Journal, it's pretty much the only thing regular consumers have any more when it comes to the truth. As this new commercial for the paper informs, big companies have 597 lobbyists at the Rhode Island State House. Who does the average consumer have to represent them? A Providence Journal staff writer who, as the ad states, is all about providing and fighting for the truth.
Unavoidable biases aside, we like this approach. After all, the good 'ol newspaper doesn't have much to hang its hat on any more.
To illustrate the wonders of its new thermal imaging and night vision assist technology, Audi created a Halloween-themed video showing just how the technology works. In the video, we see trick or treaters walking across the street. As the camera pans back, we realize we are looking at these children from a screen located within the Audi A6.
We suppose a feature like this is cool and all but there's another really cool feature on cars that helps drivers see at night. They're called headlights and they're really, really cool. They light things up. They make it easy to see at night. And, one assumes, they're probably a hell of a lot cheaper to make, install and maintain than a dashboard-installed computer screen which actually requires the driver to take his eyes off the road to use.